Weird Al’s ‘Mandatory Fun’ debuts at No. 1 on Billboard after viral video craze

Weird al mandatory fun
It’s good to be weird — Weird Al Yankovic, that is. After 30 years of producing hit parody albums, Weird Al has finally hit number 1 on the Billboard Top 200 chart with his album Mandatory Fun. In a stroke of marketing genius, the parody expert decided to release one music video a day for eight days to promote his album.

Immediately after the first video, a parody of Pharrell’s Happy, was released, the Internet went wild. Publications large and small wrote about Weird Al’s first music video in years and promised to cover the next seven. We here at Digital Trends updated a post on Weird Al’s music videos daily. Long story short, the videos went viral and Weird Al’s mobile and social media mentions skyrocketed an astonishing 3,391 percent between the weeks of July 7-13 and July 14-20, according to the New York Daily News.

From then on, the popularity of Mandatory Fun continued to rise. Kontera, the Amobee Brand web analytics company stated that Weird Al’s videos enjoyed more exposure than any other music star during that week. His closest competitor was Beyonce, whose videos only enjoyed half the exposure. Kontera said that Yankovic’s take on Robin Thicke’s Blurred Lines called Word Crimes was the most popular video of all, followed by his version of Pharrell’s Happy called Tacky, Iggy Azalea’s Fancy called Handy, and Lorde’s Royals called Foil.

All that talk on social media obviously gave Mandatory Fun the push it needed to take the number one spot on the Billboard Top 200 chart. Weird Al’s first number one record ever sold 104,000 copies from July 15 to July 20, according to Nielsen SoundScan. Billboard also stated that its the first comedy album to take the number one spot since 1963 and the biggest selling comedy album since 1994. Needless to say, Weird Al was overjoyed. He bombarded Twitter with several tweets, expressing his gratitude and excitement.

Weird Al discussed his strategy in an interview with NPR before the first video hit the Web, saying that “I wanted to really do what is ostensibly my last album with a big splash. I wanted the first week to be big; I wanted every single day of release week to be an event. I wanted a video to go viral for an entire day and have people talking about that video, and then the next day they’re talking about a new video. I just thought that would be a really fun way to do it, to make a big deal out of release week.”

Based on the album’s success, it seems that his strategy worked perfectly.

Smart Home

Apple Music hits the Amazon Echo. Is the cold war over?

It's about time. Amazon and Apple seem to have called a truce as Amazon agrees to add Apple Music to an ever-growing line of streaming music services on its Echo smart speakers that includes competitors like Spotify.
Movies & TV

'Stranger Things' season 3 teaser reveals the new episodes' titles

With a sophomore season as strong as its first, Stranger Things is now moving on to season 3. Here's everything we've learned so far about the Netflix series' upcoming third season.

From beautiful to downright weird, check out these great dual monitor wallpapers

Multitasking with two monitors doesn't necessarily mean you need to split your screens with two separate wallpapers. From beautiful to downright weird, here are our top sites for finding the best dual monitor wallpapers for you.

Looking for a controller to play 'Super Smash Bros. Ultimate'? Try one of these

The Switch is the most versatile console around, and that means you might need a controller that's different from the norm. In fact, even the standard controller is a best weird. Here's our favorite Switch controllers.
Movies & TV

Watch Jake Gyllenhaal realize he's not playing Spider-Man in 'Far From Home'

Despite some mystery surrounding Spider-Man's future after the events of Avengers: Infinity War, Spider-Man: Far From Home swings into theaters in July 2019. Here's everything we know about the movie so far.

Enthusiast alert: Get up to 67% off Polk Audio speakers at Adorama

Any time is a good time to upgrade your home theater sound system, which makes Adorama's Polk LSI Blowout Weekend Sale particularly tempting. Adorama has discounts up to 67 percent on Polk Audio's top-of-the-line LSiM Series for…

You may soon be able to listen to your own songs on Spotify’s Android app

If you love Spotify's streaming, but also have a large collection of niche music, then it can be hard to marry your two passions. Thankfully, Spotify appears to be testing the ability to import local songs to its Android app.
Home Theater

An acclaimed Apple analyst says the new AirPods are coming in 2019

Apple plans to release new AirPods much the same as it does new iPhones, and a wireless charging case, water resistance, and better Siri integration are among the improvements we can expect in future models.

Apple Music vs. Spotify: Which service is the streaming king?

Apple Music is giving Spotify a run for its money, but which service is best for you? In our Apple Music vs. Spotify showdown, we compare and contrast all we know about the two streaming music services.

The best free music download sites that are totally legal

Finding music that is both free and legal to download can be difficult. We've handpicked a selection of the best free music download sites for you to legally download your next favorite album.

Block out the sun and drown out the haters with Bose’s new AR sunglasses

Bose has announced its quirkiest listening device yet, a pair of headphone-integrated sunglasses that allow you to meander the brightest places with your favorite tunes in tow. Called the Frames, the glasses will sport 3.5 hours of battery.
Home Theater

Spotify Wrapped reveals rad facts about your musical tastes and habits

The website may be a bit tough to find at first, but Spotify Wrapped tells you awesome facts about your year in listening. From how many minutes you spent jamming out to your top artists, and beyond, there's a lot to dig into.
Social Media

What do yodeling and Kylie Jenner have in common? YouTube’s top 2018 videos

In a true nod to the variety found on YouTube, the platform's top 10 list of videos from 2018 range from celebrities to sports, from perfectly tossing a picture frame on the wall to a kid yodeling in aisle 12 at Walmart.

From Paul McCartney to Mariah Carey, this is the best holiday music

Whether you're a fan of classic jazz standards or modern R&B masterpieces, there's something for everyone on our playlist of the best holiday music. Pour some eggnog and curl up by the fire, this one is sure to get you in the holiday…