File sharing platform WeTransfer to launch music streamer in 2016

mqa universal music group deal hi res audio man and woman listening to
Early next year, cloud-based file sharing platform WeTransfer will launch a music streamer as a marketing tool for artists — and itself. While seemingly an unlikely company to debut a music streaming “solution,” as the Amsterdam-based company calls it, WeTransfer has previously partnered with such musicians as Prince, Childish Gambino, and Big Grams to offer exclusive downloads. It sounds like WeTransfer’s new music streaming capability will focus on offering streaming music exclusives from some artists rather than offering a fully-fledged competitor to Spotify or Apple Music.

“You could see it as a marketing channel — even though I don’t really like to use that word — a marketing channel for the creator,” said WeTransfer exec Maarten Kadiks to Billboard. “Artists get a focused campaign to deliver their content to our audience, and if they announce a new track or a new mixtape to our worldwide audience, they see how impactful we are as a media company.”

Kadiks goes on to explain that we shouldn’t expect a search bar to pull up music from, say, electronic musician Jamie xx. Instead, the streamer could be a good place “for some extra attention” to a new release. WeTransfer has big aspirations for the streamer, though, and notes that the company has hired Charlie Puth’s manager Troy Carter (who is also an investor in the file sharer) to facilitate artist relations. The firm has reached out to stars like Madonna and Justin Bieber for exclusives.

In addition to being a promotional tool for artists, Kadiks admitted that WeTransfer’s new music streaming capabilities are aimed at marketing the file sharing platform stateside. WeTransfer launched in 2009, and it has a global reach of 85 million users per month, but it’s had more success in Europe thus far.

“We have more growth ambitions in the U.S. at the moment, and we think that this player could help us showcase who we are,” explained Kadiks.


As deaf gamers speak up, game studios are finally listening to those who can’t

Using social media, personal blogs and Twitch, a small group of deaf and hard-of-hearing players have been working to make their voices heard and improve accessibility in the gaming industry.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Home Theater

Apple Music recommendations could get superpowers thanks to latest acquisition

Following the approval of its Shazam acquisition, a new report has surfaced saying that Apple has acquired music analytics firm Asaii, with its founders now members of the Apple Music team.
Home Theater

Looking to cut cable? Here’s everything you need to know about Pluto TV

Pluto TV offers plenty of entertainment in a fashion similar to live internet TV services, only at no cost — you don’t even need to register. Too good to be true? Here’s everything you need to know.

A wealth of rich tunes: Cash in with the best songs about money

There may not be as many songs about money as there are songs about love, but it's a close second. If you're looking for a skrilla-inspired playlist, check out our picks for the best songs about money.
Home Theater

5 gorgeous turntables that spin stacks of wax in style for less than $500

Vinyl records are awesome, but they're also finicky. To get the best out of your stacks of wax, it's best to play them on a quality turntable. Here are the best turntables to be had for under $500.
Home Theater

Genius gives Apple Music a brainy boost with new lyrics integration

Genius has announced its most in-depth partnership to date with Apple Music, bringing lyrics to the app as well as making it the default player for the Genius mobile app and website.

Spotify vs. Pandora: Which music streaming service is better for you?

Which music streaming platform is best for you? We pit Spotify versus Pandora, two mighty streaming services with on-demand music and massive catalogs, comparing every facet of the two services to help you decide which is best.

From 'E.T." to 'Lord of the Rings,' these are the best movie soundtracks ever

Whether you're a lover of beautifully composed original scores or a fan of perfectly compiled popular music, these are the best movie soundtracks of all time — from Star Wars to Garden State.

The best new music this week: Kurt Vile, Valley Maker, and more

Are you looking for the best new music? Each week, we scour the internet to find the most compelling new releases. On tap this week: Kurt Vile, Valley Maker, Broncho, The Dodos, Colter Wall, and Ambrose Akinmusire.

Amy Winehouse is coming back as a ‘hologram’ for a 2019 world tour

Amy Winehouse is set for a holographic return to the stage in 2019 in a global tour featuring her greatest hits, though how fans of the late singer feel about the "comeback" is another question entirely.

Jam out in style with the 25 best playlists on Spotify

Music is the world's most potent drug, and the best playlists on Spotify will make you catch feelings. We've scoured the service for its top collections, and brought them together in one place -- for you.

How to convert and play FLAC music files on your iPhone or iPad

The high-resolution revolution is upon us, and FLAC files are a popular way to store hi-res sound. But what if you’re an iOS user? Check out our article to find out more about FLAC files, and how to use them on Apple devices.
Home Theater

Make your vinyl collection really shine with one of the best phono preamps

Whether you're looking for a quick fix to set up your first turntable or a long-term audio upgrade for higher-quality sound, here are the best phono preamps you can buy that won't empty out your wallet.