A new report estimates 1.4 million new homes in the U.S. have cut the cord this year, which means more video content is streamed on a regular basis. It also means the same for music.
The term cord cutters describes people who have moved away from traditional cable and satellite subscriptions for their television viewing pleasure. Instead, they are relying on streaming content over the Internet from the likes of Netflix and Hulu, plus are accessing their local channels using an antenna.
Seeing as they have already embraced a wire-free life, it should come as no surprise cord cutters also like to stream music. Streaming music is already popular with those that are still connected to the cord, but based on the latest research, cord cutters are 27-percent more likely to stream music — which is now easier and cheaper than ever before. A few years ago, the only options available were for desktop computers or mobile devices, but now there are a slew of TV set-top boxes that can get the job done. For example, Spotify, one of the most popular streaming music providers, can be accessed from over 300 devices through Spotify Connect.
To better understand what cord cutters like to listen to, Spotify worked with Experian Marketing Services, a provider of consumer insights, analytics and marketing technology to over 10,000 brands. Here’s what the research revealed:
Cord cutters like:
- Techno
- Electronic
- Latin Hip Hop
- Tejano/Banda
- Latin (Alternative) Rock
- Teen Pop
- Grunge
- Salsa/Merengue
- Latin Ballads
- New Age
- Children’s music
- Classical
Cord cutters don’t like:
- Religious/Christian
- Gospel
- Easy Listening
- Adult Contemporary
Spotify and Experian also looked at just connected home streamers vs. other listeners. Connected home streamers are people who primarily stream their music to devices such as Roku, Apple TV, Android TV, or something else that connects directly to speakers. This also includes both traditional cable and satellite television viewers, as well as cord cutters. Other listeners are those that get their music from cable, satellite, or a traditional radio.
Connected home streamers like:
- Hip Pop
- Modern Uplift
- Intelligent Dance Music
- Dance Rock
- Gauze Pop
- Indietronica
- Neo Mellow
- Progressive Electro House
- Stomp And Whittle
- Trap Music
- Minimal Dub
- Stomp Pop
Connected home streamers don’t like:
- Post-Grunge
- Country rock
- Metal
- Movie tunes
- Christian hip hop
- Grime
- World music
- Tech House
- Jazz
- Classic rock
- Gangster rap
- Classical
When it comes to data like this, you might find that you match up exactly or not at all. It’s certainly not meant to tell you to stop listening to whatever you love listening too. It’s just a chance to have a little fun, and who knows, maybe you will find a new genre that you didn’t know you were supposed to like.
