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Amazon announces official Prime Day 2021 dates

Today Amazon announced that Prime Day 2021 will be June 21 and 22. The event is set to be the biggest Amazon sales event of the year, with hundreds of Prime Day deals expected.

Prime Day is Amazon’s exclusive shopping holiday. The event rivals Black Friday and Cyber Monday in terms of potential savings. The event gets bigger and bigger every year, so we have high expectations for 2021.

Historically, the shopping event has been in July since its debut in 2015. Amazon did not announce a reason for pulling the date back to June this year. Last year, Amazon pushed Prime Day back to October due to the COVID-19 pandemic. Even though the shopping event was only one month before Black Friday and Cyber Monday, the internet-wide shopping events, Amazon broke their own Prime Day sales records. They did not announce their total sales during the event, except to say that consumers saved a total of $1.4 billion.

The Echo Dot was the most popular item purchased last year. Amazon had just released the 4th generation Dot that same month. Amazon devices are historically popular during Prime Day events, for obvious reasons, so expect Prime Day Echo deals, Prime Day Fire TV deals, and Prime Day Kindle deals, just to name a few.

Other retailers are expected to announced their own sales for the same day to rival Amazon. Last year Best Buy and Walmart both had sales that overlapped with Prime Day.

Don’t forget to buy a present for your dad! Father’s Day is June 20 this year, one day before Prime Day. Unfortunately that means no steep discounts on gifts, if you want dad to unwrap it on the day of. Our Father’s Day Gift Guide should give you some options.

Editors' Recommendations

Why you should opt for slow shipping this Prime Day
Amazon worker packaging products.

It's hard to not get sucked into the capitalist vortex on Prime Day. Just look at those deals and try to keep your credit card in your wallet. But if you can't resist the urge to buy something, you should at least consider opting for slower shipping. it might sound silly, since Amazon offers free two-day shipping for Prime members, and foregoing this perk could seem like a waste of your monthly subscription fee. But hear me out -- just because you can get your items delivered in two days doesn't necessarily mean you should. Here are a few good reasons to consider opting for slower delivery:

The first and perhaps most urgent reason is the environmental benefits. Transportation remains America's top source of emissions, clocking in at 27%. Roughly a quarter of that comes from freight trucks like those used by Amazon, and 8% from planes. In the air, Amazon makes about 160 flights a day with its fleet. Once those flights have made their deliveries, Amazon's trucks will often take smaller, less efficient loads in order to meet two-day delivery times. After all, trucks can't wait around for more shipments to come in so they can make more stops.

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Amazon eying October for another Prime shopping event, reports say
best amazon tech deals 5 25 2017 online tablet shopping

This year’s Prime Day sale starts on July 12, though new reports suggest Amazon is also planning another Prime shopping event for later in the year.

The e-commerce giant has been telling sellers about a “Prime Fall Deal Event,” according to reports from CNBC and Business Insider.

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Prime Day vs. Black Friday: When’s the best time to shop?

Two of the biggest sales events of the year are Amazon's Prime Day and Black Friday, but how do you know which is the best one to shop? And are there key differences between the two events? With Prime Day coming up fast now that the Prime Day date for 2022 has been confirmed, you may be thinking you should favor that sale. Read on as we weigh up Prime Day versus Black Friday and explain everything you need to know about the two sales events.
What is Prime Day?
Prime Day is Amazon's annual sales event to mark its birthday. It's exclusively for Amazon Prime members rather than anyone with an Amazon account, but it's possible to access the deals via an Amazon Prime free trial if you subscribe at the same time as the event.

After two years of the event moving around due to the COVID-19 pandemic, Prime Day 2022 returns to its traditional July slot and will run July 12 and July 13. As well as that, there will be early deals commencing June 21 in the run up to the big event.

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