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Insane iPhone 11 sales gave Apple its all-time highest-revenue quarter

Apple just made more money than ever before thanks to the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max, according to the company’s earnings report released Tuesday. 

The tech giant reported $91.8 billion in revenue in the first quarter of 2020, a 9% increase from last year and an all-time record for the company, according to a press release. Apple credits the sales of the iPhone 11 and the iPhone 11 Pro models as the main reason for the record-breaking numbers. 

iPhone sales alone brought in a whopping $51.62 billion in revenue, which is up 8% from the same period last year. Apple said the iPhone 11 was its top seller in every week of December, with exceptional demand over the holiday season. According to Apple, there are now 1.5 billion active Apple devices in the world, up about 100 million from last year. 

Corey Gaskin / Digital Trends

Services — which include Apple Music and Apple TV+ — weren’t quite as lucrative as iPhones, bringing in only $13.07 billion. The company didn’t provide much in the way of detailed subscriber numbers for two of its newest services: Apple TV+ and Apple Arcade. 

Here’s a more detailed breakdown of what the revenue: 

  • iPhone revenue: $51.62 billion
  • Services revenue: $13.07 billion
  • Other products revenue: $9.52 billion
  • Mac revenue: $7.15 billion
  • iPad revenue: $6.70 billion

“During the holiday quarter, our active installed base of devices grew in each of our geographic segments and has now reached over 1.5 billion,” said Apple CEO Tim Cook. “We see this as a powerful testament to the satisfaction, engagement, and loyalty of our customers — and a great driver of our growth across the board.”

In an interview with Reuters, Cook also said that the company was having trouble meeting demand for newer products like AirPods and the Apple Watch Series 3.

The iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max models debuted in September, and quickly became must-haves thanks to their advanced cameras. Both the twin-lens and triple-lens cameras provide ultrawide photo abilities, as well as a 2x zoom, Night Mode, Smart HDR, and a new True Tone flash unit.

Digital Trends reached out to Apple to find out what “other products” are included in that revenue category, which raked in $9.52 billion. We will update this story when we hear back. 

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Allison Matyus
Former Digital Trends Contributor
Allison Matyus is a general news reporter at Digital Trends. She covers any and all tech news, including issues around social…
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