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Menlook, A French Menswear Retailer, Turns Instagram Trend Into Stylish TV Advert

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Menlook presents the first TV advertising made from Instagram photos
Well, leave it to the always stylish French to find a way to combine new media and old in a forward-thinking manner–and one that means you might one live your dream of seeing your work on television, too. Menlook, a French owned global online retail destination for menswear has launched the first TV ad made from Instagram photos taken by global influential Instagramers. Sacré Bleu!

Related: Get your summer wardrobe ready with the Massachusetts-based Penfield

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The campaign draws inspiration from a popular Instagram trend: the #flatlay, which is a creative process that involves organizing a series of objects harmoniously on a flat surface and photographing them from above (haven’t you been pondering that hashtag for months?). We know, we know. The effort it takes to take a beautiful photo for Instagram is almost too much. But hey, we never said it was going to be easy to get on t.v.

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menlook uses instagram for televised advertising 1
Image used with permission by copyright holder

Related: Mitchell Evan Debuts Line of Military-Inspired Menswear

Wondering who these global influencers are?

We linked to them right here just for you:

  • Romain Costa: His bio on Instagram simply reads: An architect on the Road. While his architectural renderings confuse us on his website, he certainly enjoys taking pictures of buildings and himself.
  • Kicks Kuwait: Tareq Q is a Kuwaiti menswear influencer. While most men in the Arab world wear traditional ‘Dish Dasha’s’, Tareq has always been a sneakerhead, he is merging East and West and schooling the world with his own well curated sneaker trends.
  • Will Taylor: This NYC based Interior Designer is a self described gent who is ‘Hooked on Hues’. His website, Bright Bazaar is a well known blog for color idea and inspiration. Clicking through is like coffee for the eyes.
  • Quyen Mike: Mike is a 21 year old freelance fashion photographer and Creative Director based in London. He is also a  Travel & Lifestyle blogger.
  • Filippo Cirulli: Milan’s most notorious male bloggers ( as they have been called), Cirulli is co-founder of The Three F, an Italian menswear fashion blog.

Related: Shop Class – Indigo & Cloth

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It’s always exciting to see social media evolve. Bravo Menlook! However, we will cringe if and when #selfies get involved.

Well, what are you waiting for? Get to ‘gramming!

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Cator Sparks
Cator Sparks
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