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Prime Day deal deadlines have been set by Amazon for sellers

Prime Day
Chris DeGraw/Digital Trends

It’s looking very likely that Prime Day 2021 will be returning to its usual mid-July slot with news that companies can now submit their deals if they wish to take part. Keen sellers have until April 23 to submit Lightning deals and until May 28 to submit Prime Member Voucher deals.

Prime Day is traditionally held during the first or second week of July each year to mark Amazon’s birthday. However, in 2020, the huge sales event was delayed until October due to the COVID-19 pandemic which disrupted almost everything across the world. The news that deal submissions are being taken now strongly suggests that Amazon is back on track to provide its two-day sales event at the usual time of year.


If you’re a keen seller, the deadline for submitting Lightning deals for the event is Friday, April 23. Alternatively, if you want to submit an entry for a Prime Member Voucher discount then you have until Friday, May 28. In both cases, sellers are strongly encouraged to submit their promotions as soon as possible for a chance to actually have the deal considered for the event. After all, almost everyone wants to be part of Amazon’s Prime Day event and not all sellers will manage to make the cut.

To submit a Lightning Deal, sellers should head to their deals dashboard, create a new deal, and click on Lightning Deals followed by Prime Day Week on the item they wish to submit. The Prime Day Lightning deal needs to be at least 20% or $50 less than the current site price to be eligible. It also needs to match or beat the lowest price of the year, have a strong sales history, 3.5+ star rating, and utilize an image that matches the Amazon style guide.

Prime Member Vouchers can be added by creating a new voucher and scheduling it on the placeholder dates provided by Amazon to qualify for Prime Day Voucher date adjustment.

Consumers should expect a huge two-day sales event from Prime Day 2021 sometime in July as the company is sure to be keen to beat its record-breaking totals from Prime Day 2020. As always, expect big discounts on the latest products ranging from TVs, laptops, and fitness wearables to more inexpensive items like games, Blu-rays, and much, much more. Extensive discounts on Amazon-based products are all but guaranteed too.

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