Brush up on your makeup skills with YouTube’s new augmented reality feature

YouTube will soon let users try on makeup while watching popular makeup tutorials through augmented reality. Known as AR Beauty Try-On, viewers will be able to actually “try on” the makeup products the online tutorials are showcasing and promoting. 

MAC Cosmetics is the first to partner with FameBit for this new feature that will offer realistic product samples that will work on a variety of skin tones. After seeing what different samples and shades would look like on their face, viewers can then purchase the sample they want by clicking through to the makeup brand’s website. Google announced the new feature on Tuesday, and said it would roll out to brands, advertisers and viewers this summer.

This is a big deal for the beauty vloggers of YouTube as brands continue to team up with top influencers known for makeup tutorials and reviews. Last year, beauty-related videos on YouTube had over 169 million views. The more successful beauty vloggers have millions of subscribers, like Yuya who has more than 23 million followers and Jeffree Star who has more than 15 million. 

While beauty tech isn’t anything new, bringing augmented reality to the beauty industry could change the game for online shoppers. Brands that partner with the AR Beauty Try-On will be able to tap into these successful beauty vloggers’ campaigns quicker and track their results in real time.

For viewers, the new feature essentially lets you try before you buy — if you see a particular makeup being used in a video, just turn on AR Beauty Try-On and you can see if it works on your face. The feature will work in the existing YouTube app, so it looks like it will be fairly easy to use.

Sponsored content not only helps the brands make money, but the YouTubers also cash in from partnerships with brands. Jeffree Star reportedly made an estimated $18 million from brand partnerships last year. 

Brands are also tapping into the success of influencers on other social platforms like Instagram for sponsored content. Just earlier this month, Instagram announced that influencers will be able to post branded content ads that go beyond their own follower count in order to reach a broader range of users.

Similar to the YouTube’s upcoming Beauty Try-On strategy, Instagram allows users to click through posts to purchase the products you see in the photos on your feed or in Instagram stories.

While content like this is in fact a form of advertising, it can be less obvious to users of social media if it engages user experience and blends into the platform while doing so. There’s also lots of other applications for AR on YouTube, especially as it gets more advanced. The next logical step?  “Trying on” clothes from the comfort of your home.

Emerging Tech

Life after launch: Inside the massive effort to preserve NASA’s space artifacts

The Apollo 11 mission put a man on the moon, but NASA didn’t necessarily preserve every step of the process. Researchers are trying to rescue the history on Earth and on the moon.
Mobile

Android vs. iOS: Which smartphone platform is the best?

If you’re trying to choose a new phone and you’re not sure about the merits and pitfalls of the leading smartphone operating systems, then come on in for a detailed breakdown as we pit Android vs. iOS in various categories.
Deals

Stay cool this summer with these hot ceiling fan deals from Amazon

Fighting the heat of the sun usually means installing an air conditioner, but if you’re trying to avoid excessive energy bills, ceiling fans are a solid option. Check out these hot post-Prime Day ceiling fan deals on Amazon.
Smart Home

Too hot and humid? These are the best window AC units you can buy

Trying to keep a room cool? Today's window AC units use less energy than ever, and they won't keep you awake all night either. Check out the best window air conditioners on the market.
Gaming

Blizzard teases Overwatch hero 31, but name and image may have already leaked

Blizzard teased hero 31 of Overwatch through a faux Developer Update that featured a wormhole and several complicated equations. However, the new character's name and image may have already been leaked.
Emerging Tech

China’s space station, Tiangong-2, has burned up in the atmosphere

China's space station, Tiangong-2, has burned up in the Earth's atmosphere as part of a planned deorbit. It was originally scheduled to be in space for two or three years, but it survived longer than expected and spent 1,000 days in space.
News

Vintage and modern spin together in new streaming turntable from Como

Como Audio plans to release a smart speaker with Google Assistant built-in. The company is also releasing a streaming turntable that allows you to play your favorite vinyl over Bluetooth speakers.
Emerging Tech

NASA’s Artemis capsule is complete, will carry the first woman to the moon

The crew capsule which will carry American astronauts to the moon as part of the Artemis project has been completed. The completion of the Artemis 1 capsule was announced by Vice President Mike Pence.
Emerging Tech

Three new astronauts join the International Space Station crew for Expedition 60

Exactly fifty years after Neil Armstrong and Buzz Aldrin set foot on the moon, a new team of astronauts from NASA, Roscosmos, and ESA have arrived at the International Space Station to begin their stay there.
Cars

Polaris builds Lunar Rover Vehicle replica with Indian, Slingshot, and RZR parts

Polaris Industries employees worked with a NASA astronaut and members of the original Apollo 11 Lunar Rover Vehicle (LRV) team to build a replica of the vehicle that landed on the moon. Most of the parts came from current Polaris vehicles.
Gaming

Hideo Kojima reveals Death Stranding box art, mentions Keanu Reeves at SDCC 2019

Hideo Kojima was a part of a panel at San Diego Comic-Con 2019. The legendary game director revealed the final box art for the Standard Edition and Steelbook of Death Stranding, while also mentioning Keanu Reeves and streaming games.
Mobile

Android will soon monitor battery of wireless earbuds, find them if they get lost

Google will soon roll out new features that will improve Android support for true wireless earbuds. The planned features include the ability to monitor the charge of the wireless earbuds and Find My Device compatibility.
Gaming

Magic: The Gathering SDCC 2019 panel reveals addition of Brawl to MTG Arena

Wizards of the Coast revealed at the Magic: The Gathering panel at SDCC 2019 that Brawl is coming this year to MTG Arena. The arrival of the Commander variant is part of a wider announcement on the new expansion, Throne of Eldraine.
Gaming

Overwatch Role Queue system will change the metagame, for better or worse

Blizzard attempts to make Overwatch matches "fair and fun" with the Role Queue system, which forces teams to be made up of two heroes in each role. The feature's sudden entry into the Overwatch League will shake up the metagame.