Google, YouTube, and Apple

With everyone focused on the incredibly expensive acquisition of YouTube by Google, attention once again drifted away from the Apple connection to Google and what may be the big long term plan jointly being executed by both companies. So let’s take a moment to lay it out.

The Next Generation of TV

TV started out being between the networks and the user and was for the most part advertising driven. With the advent of cable we began paying not only for the transport of the media but some of the media as well. This move to cable has been a mixed blessing at best. While we certainly get more content, and sometimes even better content, our cost for TV has gone up dramatically because we are now paying for something we effectively, originally, got for free.

Currently, advertisers appear to be moving away from TV advertising to the web where their audience increasingly is. More importantly, much of the content we want to watch is now on the web but we really don’t have a good way to find or watch it from a TV. Microsoft’s Media Center and Intel’s Viiv initiative have fallen way short of expectations and neither Tivo nor 3rd party PVR’s have successfully filled the gap either.

This leaves the door open to someone that can connect the dots between on-line rich content and the living room experience we seem to want, but are currently not getting.

Google/Apple iTV

So let’s look at what the combination of Google and Apple bring to the market. Apple has the upcoming iTV and a demonstrated capability of making the overall user experience vastly better than we have now. The iPod not only demonstrated that Apple understands what the market wants but that, even after Apple demonstrated the solution, that most competitors still don’t get what makes the iPod a success.

But Apple really doesn’t, by itself, have a good delivery or video file management system for the content already on the web. With YouTube, they get content and content management, and with Google they get access to the massive amount of dark fiber (high speed data lines that Google has purchased but which currently are not being used).

Between the two companies they have access to a massive amount of traditional TV and Movie content (the Achilles’ Heel of most other offerings) which can be pushed down these massive data pipes.

The resulting power of the combined entities could be enough to open up the other movie studios and accelerate the movements of the networks to provide their content libraries over this new service. Cable and DSL suppliers should not only be worried but Cisco and Microsoft as well because, should this be successful, Cisco and Microsoft’s efforts could be rendered obsolete.

Makes a Future Merger More Likely

Should both companies execute on this strategy it will draw them ever closer together and unless either firm creates a similar relationship with a third party, the end result could be a merger of the two firms as they attempt to drive cost out of the deal.

With a revenue potential that could easily exceed what both separately could ever hope for, the project should (if successful) have a massive positive impact on the long term outlook for both firms and would allow Steve Jobs to finally follow Bill Gates and Scott McNealy into a more formal semi-retirement.

Kind of gives new meaning to looking forward until next year doesn’t it?

The views expressed here are solely those of the author and do not reflect the beliefs of Digital Trends.

Gaming

Logitech’s newest headsets sound as good as they look, but they’re not perfect

Logitech's G935 and G432 bring style and impressive sound to the table. They boast leatherette earpads, positional 3D sound, and 50mm drivers, Logitech has become a formidable adversary for competitors, but the company's new headsets aren't…
Movies & TV

No TV? No problem. Here's how to watch the Final Four online

Whether you want to watch the Big Dance on your phone or on your smart TV, we have the lowdown on all the ways to watch March Madness you can handle. Grab your foam finger and some nachos.
Movies & TV

Disney completes its $71.3 billion purchase of 21st Century Fox

Now that Walt Disney Company has closed its $71.3 billion purchase of 21st Century Fox's movie and television assets, what does this future hold for franchises like X-Men, the Fantastic Four, The Simpsons, and the rest?
Gaming

How do the revised Xbox One and PlayStation 4 consoles stack up?

Microsoft's new Xbox One S and Sony's PlayStation 4 "Slim" have bucked the generational gaming console trend. But which of these stopgap systems is worth spending your paycheck on?
Home Theater

Surprising nobody, Vizio makes moves to fill your TV with targeted ads

Vizio wants to change the way that TV-based advertising works, partnering with nine media and ad companies to create a standard by which all smart TVs can showcase targeted ads to viewers.
Computing

Debunking Dark Mode: Here’s why it won’t improve your laptop’s battery life

Dark Mode is known to improve battery life for certain devices, like a smartphone with an OLED screen. Does that apply to laptops, as well? To find out we tested two laptops, one running Windows and one running MacOS.
Computing

In the age of Alexa and Siri, Cortana’s halo has grown dim

In a sea of voice assistants, Cortana has become almost irrelevant. The nearly five-year-old voice assistant is seeing little love from consumers, and here’s why it is dead.
Gaming

EA is losing out on the true potential of Titanfall studio with ‘Apex Legends’

Apex Legends is a solid battle royale game, but one can’t shake the feeling that its creation was dictated by Respawn’s new owners: Electronic Arts. In the process, the studio’s soul could be lost.
Gaming

The 'Anthem' demo's crash landing raises more questions than answers

Bioware bravely allowed gamers to see a large chunk of 'Anthem' over two demo weekends, but it backfired. Lackluster missions, performance issues, and muddled messaging over micro-transactions leaves the game with an uphill battle.
Gaming

Apex Legends proves battle royale is no fad. In fact, it’s just getting started

Apex Legends came out of nowhere to take the top spot as battle royale in 2019, and it now looks as if it'll be the biggest game of the year. Its sudden success proves the battle royale fad still has plenty of life left in it.
Home Theater

Apple is arming up to redefine TV just like it did the phone

Curious about what Apple's answer to Netflix will be? Us too. So we combed through some patents, and looked at the landscape, to come up with a bold prediction: Apple's streaming service will be way bigger than anyone thinks.
Home Theater

How the headphone jack helps Samsung out-Apple the king

Samsung’s latest flagship phones and wearables unveiled at the Galaxy Unpacked event had plenty of exciting new tech. But one of the most useful features Samsung revealed is also the oldest: The mighty headphone jack.
Gaming

Age of Empires II thrives 20 years later. Here's what Anthem could learn from it

Age Of Empires II is approaching its 20th birthday. It has a loyal following that has grown over the past five years. New always-online games like Anthem would love to remain relevant for so long, but they have a problem. They're just not…
Gaming

Devil May Cry is Fantastic, but I still want a DmC: Devil May Cry sequel

Capcom's Devil May Cry 5 is one of the best games of 2019 and a welcome return for the series, but its success should not discount just how wonderful Ninja Theory's DmC: Devil May Cry really was.