If tech goes Hollywood, get ready for even more lame sequels


If you haven’t received a 15 second video selfie from someone yet, I applaud your choice of friends. For the rest of us, the unlucky ones, the news of Instagram’s new video feature came not with a whimper, but a “What the hell is this?” In case you’ve been living under a rock and/or have a life, last week Instagram, based on the growing popularity of Vine, decided the best way outdo the competition was to basically just… do their competition. Meaning they made their own version of Vine. But theirs is 15 seconds long you say? Well, honk my hooter; that changes everything!

As expected, the internets were a buzz with the news, announcing the impending doom of all things Vine. It is a shame, too. Vine was just getting cool. Not only were they getting some talent agency love, but even this guy was using their platform. It’s enough to make you wanna grab a Heineken.

I guess the move makes great business sense, but the cannibalistic nature of the whole thing feels a little dirty, doesn’t it? And a little… well, Hollywood. Not in the typical douchey, look-at-me kind of way, but Hollywood nonetheless. The connection between the Tech and Entertainment industries has always been close, and not just because Hollywood and Silicon Valley are the two most reliable West Coast stops on President Obama’s fundraising trips. Both industries rely on creativity as the lifeblood to commercial success. And it seems, to me at least, that both industries have a tendency to stifle that creativity in much the same way.

There are many ways to do that. Obviously, what Instagram did was mimic the competition. But before we explore to the way Hollywood does that, let’s first take a look at the trailer for White House Down, the movie about a breach in White House security set to wow audiences this weekend!

Aaron Sorkin is branching out from writing about a young tech billionaire and writing about a dead tech billionaire.

Oh, I’m sorry. That was actually the trailer for Olympus Has Fallen, the movie about a breach in White House security that wowed audiences three months ago. This is what happens when you covet the other guy’s idea. This is what happens when you’re lazy. Instagram’s certainly not the only guilty party. Sam Biddle of Valleywag recently highlighted how there are now 50 or more Instagram ripoffs. The lack of imagination isn’t reserved for the big guys. It is systemic. By the way, kind of poetic how there are now two competing Steve Jobs movies in different stages of development, don’t ya think? One of them written by Aaron Sorkin, who’s branching out from writing about a young tech billionaire and writing about a dead tech billionaire.

The other way to go suffocating creativity with a pillow while it’s sleeping is to just buy up your competition. In the same way Facebook bought Instagram, Twitter bought Vine, and Yahoo bought whatever was left … and also Tumblr. What happens then is slowly but surely the big boys now in charge start softening the edges to make it more “well lit” (that’s marketing-speak for “brand safe” and normal person-speak for “G-rated”). That’s why Tumblr users have worked themselves into a lather; they think Yahoo! is going to rearrange the furniture at their favorite online home, and they may be right. I mean, what are we doin’ here? If we can’t find NSFW material on Tumblr, the terrorists win. USA! USA! By the way, is everyone excited to see The Lone Ranger this summer? As a kid, I loved watching reruns of the old television show, but the film doesn’t look anything like it. Also, I heard that Spike Lee’s making a remake of the Korean cult-classic Oldboy. Do you think it will have this scene in it? Probably not.

It seems like the goals for Silicon Valley entrepreneurs have changed; save for maybe Craig Newmark, I can’t think of an independent maverick carrying a torch for kind of ground-shifting ideas and business models that characterized the original dot com boom or Web 2.0. You don’t become the next Apple, Facebook, Google, or Yahoo! by selling the farm to Apple, Facebook, Google, or Yahoo!. And while it’s fair to point out that those firms have frequently succeeded by perfecting existing ideas, I think it’s also fair to say that Puppystream (“Instagram for dog owners”) will not do for image-based social media networks what the iPod did for portable music players.

I can’t begrudge anyone for making a buck, and definitely not gazillions of bucks, and maybe the current business climate in the Valley demands just this sort of limp iterative thinking to succeed financially. But something tells me there won’t be a Tumblr movie a decade from now. Although if there is one, I’m sure Aaron Sorkin will be all over it.

The views expressed here are solely those of the author and do not reflect the beliefs of Digital Trends.


5G phones make a lot of promises. Here’s what to really expect

There has been a lot of marketing copy expounding the potential benefits of 5G networks, but a lot less on the practical implications of 5G smartphones. There's a reason for that.
Social Media

How to download Instagram Stories

Curious about how to save someone's Instagram Story to your phone? Lucky for you, it can be done -- but it does take a few extra steps. Here's what you need to know to save Instagram Stories on both iOS and Android.
Home Theater

Dolby’s secret recording studio app may soon exit stealth mode

In secret testing since June, Dolby's stealth recording and social network app may soon be ready to make an appearance. Dolby 234 blends unique noise-canceling tech with Instagram-like audio filters.
Social Media

Spice up your Instagram videos by adding your top tunes to the soundtrack

Have you ever taken a beautiful video, only to have it ruined by some jerk in the background yelling curse words? Here's a list of apps you can use to add your own music to Instagram posts as well as your Story.

As Amazon turns up the volume on streaming, Spotify should shudder

Multiple players are all looking to capitalize on the popularity of streaming, but it has thus far proved nearly impossible to make a profit. Could major tech companies like Amazon be primed for a streaming take-over?

Throw out the sandbox. ‘Red Dead Redemption 2’ is a fully realized western world

Despite featuring around 100 story missions, the real destination in Red Dead Redemption 2 is the journey you make for yourself in the Rockstar's open world, and the game is better for it.

These are the best video games you shouldn't leave 2018 without

Developers showed up with a number of amazing games this year. Each capitalized on something unique but there's always one that outdoes them all. Here are our picks for the best video games of 2018 and game of the year.

‘Diablo Immortal’ is just the beginning. Mobile games are the future

Diablo fans were furious about Diablo Immortal, but in truth, mobile games are the future. From Apple and Samsung to Bethesda and Blizzard, we’re seeing a new incentive for games that fit on your phone.
Movies & TV

He created comics, movies, and superheroes. But Stan Lee lived for joy

Stan Lee was a creator, a celebrity, an icon, and beneath it all, a real-life good guy with all the same human qualities that made his superheroes so relatable. And his greatest joy was sharing his creations with the world.

Brian Eno sets out to change music (again) with Bloom: 10 World

We always felt that Bloom was a musical system that could be developed further -- it was as if we’d built a CD player and only ever released one CD. For this release, we’ve created ten new worlds, starting with a reimagined version of…

Can two operating systems coexist? The Pixel Slate thinks so

The Pixel Slate is a 2-in-1 device like no other. It’s not the most polished product we’ve ever used, but Google has laid the foundation for letting mobile and desktop software live side-by-side in peace.

Why commercials in Android Auto could turn your dashboard into a dumpster fire

Google announced some tweaks to the Android Auto experience, focused on making messaging and media easier, but I worry about the future of the platform. For better or worse, there’s a real chance our dashboards could turn into dumpster…
Home Theater

Will Marvel’s shows lose their punch if they move from Netflix to Disney Plus?

Disney could pick up the Marvel shows being canceled by Netflix, but the idea raises all sorts of questions. Is continuing Daredevil, Punisher, or Jessica Jones on Disney's own streaming service a good move?

‘Far Cry: New Dawn’ is a fresh, post-apocalyptic spin on a stale formula

Digital Trends visited Ubisoft's Montreal studio for an in-depth demo of 'Far Cry: New Dawn', the 'Far Cry 5' follow-up that's aiming to serve as both a sequel and standalone adventure in the sandbox series.