Skip to main content

GoPro unveils lifestyle gear to go with your action camera

GoPro is expanding its product range to outdoor gear with the launch this week of a range of branded items that includes bags, apparel, and accessories.

Having made its name with action cameras, the California-based company is now hoping to generate some extra income with sales of branded gear aimed at outdoor types.

Bags, backpacks, and cases for protecting your GoPro kit start at $20, clothing starts at $25, and other items such as sunglasses and water bottles start at $30.

“GoPro has been focused on helping people pursue active lifestyles since day one, and our expansion into categories like bags, apparel, and ultra-functional accessories stay true to that,” GoPro founder and CEO Nicholas Woodman said in a release. “We’re excited to bring GoPro design and versatility to a broad range of lifestyle products and offer them at very attractive prices.”

Its bags, which range from everyday carriers to duffels for longer getaways, are available now, while the clothing and other accessories will be available for purchase from August 19. GoPro Plus subscribers can get 30% off all of its new products, which can be ordered via its website.

GoPro has been struggling with sales in recent years, with further pressure placed on its bottom line by the coronavirus pandemic. For the quarter ending March 31, 2020, the company generated revenue of $119.4 million, marking a 50.8% drop from the same quarter last year. In April, GoPro announced it would cut 200 jobs as part of restructuring efforts that will also include a reduction of office space and marketing spend.

The company currently sells four action cameras, with the latest one, the Hero8 Black, rating highly in Digital Trends’ in-depth review, which described it as “a solid step forward from the Hero7 Black thanks to the redesigned camera body and improvements to key features.”

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
The best action cameras
GoPro Hero8 Black Review

The best action cameras don't just stand on the sidelines -- they become part of the action themselves, no matter how wet, dusty, or bumpy that action is. The best action camera is the GoPro Hero8 Black. The company that started the action cam craze has returned with another winner, and keeps pushing the limits of what's possible with electronic image stabilization and other features.

GoPro is far from the only name in the action camera game, however. Rival DJI entered the fray last year with the excellent Osmo Action, while budget options undercut GoPro by a fair margin if you're just looking for a quality camera on the cheap. There's now even an action camera that converts into a 360 camera. Here are our picks for the best action cameras you can buy in 2021.
Best action camera overall: GoPro Hero8 Black

Read more
GoPro launches revamped Quik app, no action camera required
go pro quik app

GoPro: Introducing Quik | Curate, Create, Relive

GoPro has launched a revamped version of its Quik app that folks without one of its action cameras can also use.

Read more
Microsoft unveils the budget-friendly Surface Laptop Go and new Surface Pro X
surface pro x

Microsoft is refreshing its Surface lineup for the holiday 2020 season with two new devices and a series of new accessories. As previously rumored, the additions include the new Surface Laptop Go, as well as a refreshed top-end Surface Pro X model, in a new platinum color with an updated Microsoft SQ2 processor inside.

Both are now up for pre-order at the Microsoft Store and will be available for purchase starting October 13.
Surface Pro X

Read more