You could possibly see your iPhone photos and videos on Apple's Instagram

By Brenda Stolyar Published August 7, 2017

In today’s world, it may seem like being on Instagram is essential to keeping up with mainstream media. It looks like Apple finally decided to join in with the rest of us, launching its official account on the social media platform on Monday.

Apple is not a complete stranger to Instagram though, seeing as how it runs ads on the news feed. But it also has several existing accounts for related services and apps it offers like iTunes, Apple Music, and iBooks. All of these accounts appear to have a large following and hundreds of posts published on a regular basis.

Recommended Videos

Apple’s Instagram handle is — you probably guessed it — @apple and the account already includes a number of posts. Among the curated content are scenic galleries — using shots and videos taken specifically with an iPhone by different photographers. Even though the account was launched on Monday, the follower count is climbing quickly.

As you scroll through each shot in the gallery, you hear some recorded interviews with the artists that play behind each shot explaining their aesthetic and style. The captions under the galleries also include quotes by the photographers along with a handle to their own Instagram accounts for you to tap through and follow — and giving them a large platform to show their work.

While some may wonder why Apple was not in a hurry to create its own account on Instagram, the launch is discreetly accompanied by its already existing marketing campaign. Using the running hashtag #ShotoniPhone, iPhone owners are encouraged to share their own photography taken with the device on Instagram as well.

The “Shot on iPhone” campaign has already been spread across TV commercials and billboards featuring high-quality photos taken by iPhone users. Bringing the campaign to Instagram will help Apple gather even more content to use by expanding the submission pool.

The campaign launch also falls around the same time more rumors about the upcoming iPhone 8 are surfacing. Recent reports claim its camera may be able to capture video at 4K resolution and 60 frames per second through both the rear and front cameras. The iPhone 7 and 7 Plus can already record 4K video but only at 30 frames per second.

Former Staff Writer, Mobile

Brenda became obsessed with technology after receiving her first Dell computer from her grandpa in the second grade. While…

Topics

Phones

Galaxy Z Fold 8: Everything we know

Samsung's boldest foldable redesign yet is now official, with a lighter build, a genuinely useful cover screen, and pricing that undercuts the pricier Fold 8 Ultra.

Symbol, Electronics, Mobile Phone

For most of its existence, the Samsung Galaxy Z Fold has solved one problem while creating another. The book-style foldable has let buyers carry a tablet-sized screen in their pocket without actually carrying a tablet. But, through no fault of its own, that came at the cost of a cover screen so tall and narrow that using it one-handed felt unnatural and uncomfortable.

Viewing content on the inner screen came with giant black bars at the top and bottom, too. Samsung has now fixed that with the Galaxy Z Fold 8, and it's official: shorter, wider, passport-shaped, and a cover screen you can actually type on without contorting your fingers.

Phones

Samsung’s next tracker may look better while becoming harder to actually attach

Samsung may redesign the SmartTag right into an AirTag annoyance

Samsung Galaxy SmartTag 2 in Black and White variants

Samsung appears ready to redesign its Galaxy SmartTag again. This time, the makeover could come at the expense of one of the SmartTag 2’s most practical advantages. SamMobile's latest report has shared the supposed design of the upcoming Galaxy SmartTag 3.

The smart tracker can be seen with a compact squircle-shaped body that resembles Samsung's recent One UI icons and the shape used around newer Galaxy Watch displays. In comparison, the current SmartTag 2 looks a lot different, with a longer pill-shaped body dominated by a big integrated loop at one end. The leaked SmartTag 3 diagram does away with that loop entirely.

Phones

Tecno shows off a bezel-less concept phone that looks achingly breathtaking

Tecno's bezel-free phone could be revealed at IFA 2026 in September.

Tecno camon bezel free concept phone.

Say what you will about bezel-less phones, how bad they are for typing, and how they are a glorified ergonomics nightmare, but you can't deny their charm. For over a decade, smartphone makers have made numerous attempts to reduce or eliminate those black borders. The likes of Vivo went with a sloping screen, while others like the ill-fated Essential and Xiaomi just kept trimming the sides. Apple and Samsung followed in their footsteps, but neither of them has tried anything too audacious lately.

Tecno, it seems, wants to go bezel-less without any tricks. The brand just released a short teaser video showing its "next-gen bezelless concept phone." It's a concept phone, so keep that designation in mind. The brand hasn't said when this phone will be officially showcased, or launched, but IFA 2026 is our best bet. As for the device itself, it just looks stunning, and rumors also suggest that the bezel race will be white hot in 2027.