Online shopping is massive, but it’s also a hit-or-miss experience. What looks good on a flashy product page may not necessarily look good once you receive the real product. To ease the dilemma, Google recently rolled out an AI-powered virtual try-on tool in Search. After garments, it’s finally ready for footwear, too.
Hey, this is pretty cool
So far, the AI-powered try-on experience has been limited to top and bottom wear. Now, Google will let you upload any full-body picture and see yourself wearing any shoe appearing in the Search results. “Within moments, you’ll see what you might look like in those heels or sneakers,” says Google.
The virtual footwear try-on system is now rolling out for users in the US. And here’s the best part. The AI-fueled virtual try-on system will soon expand to other markets, as well, including Australia, Canada, and Japan.
On a related note, the Shopping tab recently added an AI-powered tool that lets you generate an image of a dress based on natural language descriptions. Once the image is generated, Google will find products that are similar, listed across various online shopping platforms. Think of it as hunting for your dream dress, and then finding its likeness in the real world.
It’s quite easy, too
In order to virtually try a shoe, make sure that you have a full-body shot ready to pick from the gallery. Next, look for the desired shoe styles on Google Search, tap on the item that catches your fancy, and select the pill-shaped “try it on” button at the bottom.
On the next page, select a full-body shot saved locally on your phone, and wait a few seconds for the AI to do its magic. Once the virtual try-on overlay is ready, you will see a carousel at the bottom showing different footwear options that also appeared in the Search results.
In a nutshell, you won’t have to go through a repetitive back-and-forth routine of creating a virtual avatar. Once the AI creates your digital likeness, you can just scroll through different footwear options and decide if they would look dapper on you.
