Happy iPhone day to all who celebrate this momentous date in the tech calendar.
There’s nothing quite like a new iPhone launch day. And I should know, as I’ve been covering them for over a decade. Back when we had a physical home button, chunky bezels and single camera on the back. How times have changed.
For Apple’s 2025 installment, we were shown a heap of new products, from a quartet of iPhone 17 handsets including the much-talked about iPhone Air, to the new Apple Watch 11, Watch SE 3 and Watch Ultra 3, and the new AirPods Pro 3.
There’s plenty to talk about then, so here’s what you need to know.
What has Apple announced?
Apple has blessed us with eight new products; four iPhones, three Watches and a set of AirPods Pro.
- AirPods Pro 3
Price: $249 | Pre-order: today | Release date: September 19 - Apple Watch Series 11
Price: $249 | Pre-order: today | Release date: September 19 - Apple Watch SE 3
Price: $349 | Pre-order: today | Release date: September 19 - Apple Watch Ultra 3
Price: $799 | Pre-order: today | Release date: September 19 - iPhone 17
Price: $799 | Pre-order: September 12 | Release date: September 19 - iPhone Air
Price: $999 | Pre-order: September 12 | Release date: September 19 - iPhone 17 Pro
Price: $1,099 | Pre-order: September 12 | Release date: September 19 - iPhone 17 Pro Max
Price: $1,199 | Pre-order: September 12 | Release date: September 19
How long was the iPhone 17 launch event?
The quickest iPhone launch ever? I’ve not run the data, but it’s definitely up there. It felt fast paced while watching, and I wasn’t just imagining it – Apple blitzed through its new product announcements.
This is how it compares to previous iPhone launch events;
| iPhone 17 (2025) | Launch date: Tuesday 9 September Length: 1 hour, 14 minutes |
| iPhone 16 (2024) | Launch date: Monday 9 September Length: 1 hour, 38 minutes |
| iPhone 15 (2023) | Launch date: Tuesday 12 September Length: 1 hour, 22 minutes |
| iPhone 14 (2022) | Launch date: Wednesday 7 September Length: 1 hour, 34 minutes |
| iPhone 13 (2021) | Launch date: Tuesday 14 September Length: 1 hour, 18 minutes |
How can I rewatch the iPhone 17 launch event?
You’ll be able to rewatch the iPhone 17 launch on YouTube.
- Read more: How to watch the iPhone 17 launch
