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Tinder’s new wingman is AI as facial verification rolls out across the US

No more of your fake dating profiles on Tinder, sorry.

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Tinder's main screen.
Mika Baumeister / Unsplash

What Happened: You know all the fake profiles and bots on Tinder? Well, they’re trying to crack down on it.

  • They’re rolling out their “Face Check” feature to more people across the U.S.
  • Here’s how it works – if you’re a new user, Tinder will make you take a quick video selfie. It’s not just a picture; it’s a 3D scan of your face.
  • The system then compares that scan to your profile pictures to make sure you’re actually the person in the photos.
  • If you pass, you get a little verified badge on your profile so everyone knows you’re the real deal.
  • They’ve already been doing this in a bunch of other countries (and in California), and it’s finally expanding to more states now.

Why This Is Important: Let’s be real: online dating can feel a little sketchy. Everyone’s worried about being catfished, scammed, or just talking to a bot.

  • This is Tinder’s big move to try and clean things up.
  • They say the video selfie gets deleted right after you’re verified. All they keep is a kind of encrypted “face map,” which they say they use to stop people from making a bunch of fake accounts.
  • And it seems to be working. In the places they’ve tested it, they’re seeing a huge drop in reports about fake profiles and bad actors.

Why Should I Care: So, what does this actually mean for you? If you’re on Tinder, it just makes the whole experience feel a bit safer.

  • You can have more confidence that the person you’re talking to – especially if they have that little badge – is actually who they say they are.
  • It’s a small step toward cutting down on the fakes and making more genuine connections.
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What’s Next: Tinder is planning to have this rolled out everywhere in the U.S. by early next year. After that, they’re going to bring the same technology to their other dating apps, like Hinge and Plenty of Fish. It seems like making users feel safe is the new big thing, and this is probably just the beginning.

Moinak Pal
Moinak Pal is has been working in the technology sector covering both consumer centric tech and automotive technology for the…
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