Leica continues instant film trend with the classically styled Sofort camera

leica sofort unveiled dsc5351 final
Leica

Classic camera designer Leica got even more classic with the Sofort, the company’s first instant film camera. After launching the instant camera in the fall of 2016, Leica hasn’t forgotten about the little film camera — on Friday, September 21, Leica launched a new black version of the Sofort. The camera, named after the German word for “immediately,” is now available in black, mint, and white and joins the instant film trend.

The Sofort is wrapped up in a stylish body that is expected from a camera with the Leica name. The camera is available in three colors that the designer says reflects the fun of instant photography.

The design is not entirely retro-inspired — a tiny rectangular mirror on the front of the camera acts as a compositional aid for selfies.

The Sofort also comes equipped with a self-timer and a selfie mode, along with auto, party, sport, macro, bulb, and multiple exposure modes. While the camera automatically selects the aperture and shutter speed, exposure compensation gives the user a bit more freedom. The flash can also be left on, off, or on automatic.

The camera’s focusing distance can also be set outside of the mode, using macro, standard or long-distance options to keep a sharp subject. The Sofort lens’ narrow f/12.7 aperture should also help keep things in focus.

In keeping with the retro appeal of instant film, Leica added a warm hue to their Instax color film. Monochrome film is also available in a 10 pack, while the color comes in packs of 10 or 20. Both film options are rated for ISO 800.

With an information display on the back of the camera and a built-in flash, the camera does require a battery. Thankfully, the battery does not follow the vintage inspiration — it is rechargeable, rated at 100 shots.

Leica is also introducing several Sofort accessories, including straps and carrying cases. Designed specifically for the size of the Instax film, albums, postcards and photo presenters are also slated to be part of the product line.

The camera retails for $299 from Leica dealers. A 20 pack of color film sells for about $22. Monochrome instant film is also available for about $15 for 10 exposures.

Updated on September 21, 2018: Added new black model and prices.

Product Review

The Xperia 10 Plus feels great in your hand, but you'll still want to put it down

There has never been a better time to buy a smartphone with an unusual design, and one of the cheaper models out there vying for your attention is the Sony Xperia 10 Plus, with its 21:9 aspect ratio screen.
Photography

After controversial video, China bans ‘Leica’ on social media

A video that referenced Tiananmen Square got the name of the camera company Leica banned from the social media platform Weibo. Leica says the video wasn't an officially sanctioned promotion.
Mobile

Samsung Galaxy S10 update gives manual control of Bright Night mode

Samsung 2019 flagship smartphone lineup is here, and there aren't just two phones as usual — there are four. There's the Galaxy S10, S10 Plus, as well as a new entry called the S10e, as well as the Galaxy S10 5G.
Movies & TV

The best movies on Amazon Prime Video right now (April 2019)

Amazon Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be a major undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Emerging Tech

Palaces in the sky: The world’s most expensive helicopters

Got millions to burn? Want to soar above all your peers? Check out our roundup of the most expensive helicopters money can buy, whether you're looking for 20-seat capacity or simply a vibration-nullifying experience.
Photo Galleries

This Norweigian Airbnb is the fairy-tale retreat of your childhood dreams

From cliffside domiciles to underwater offerings, there are millions of incredible Airbnbs to choose from. That said, this Norwegian sheep farm will whet your wanderlust whistle and then some.
Cars

The Morgan EV3 is a concept no longer — production begins in 2018

Morgan has introduced the EV3 concept, its second all-electric vehicle. Slated to go into production in 2018, the 3-Wheeler-based EV3 is powered by a 101-horsepower electric motor that spins the lone rear wheel.
Emerging Tech

A faithful satellite drifts stunningly close: The best supermoon photos

From a solar eclipse to the Leonids meteor shower, 2017 has been loaded with celestial viewings. This past weekend we witnessed the first and last supermoon of the year and here are the best supermoon photos from around the globe.
Photo Galleries

With its starburst design, the Joshua Tree Residence thwarts sand and spectators

Whitaker Studio expertly transformed a cluster of shipping containers into the Joshua Tree Residence, thus creating a stunning reprieve in the the stark desert landscape of Joshua Tree.
Cars

Out of this world rides: The best futuristic cars from science fiction movies

The sci-fi genre has produced some of the most memorable futuristic cars ever made, despite the fact that most will never see a public road. In no particular order, here are the best cars from science fiction movies.
Smart Home

Perched on a cliff, the Hawk’s Nest is a stunning artist retreat in West Virginia

Not wanting to disturb the natural environment of the limestone quarry it sits on top of, Wiedemann Architects uniquely designed the Hawk's Nest in West Virginia to be raised up off the ground and have majestic floor-to-ceiling views.
Cars

Survive the apocalypse (or just a week off the grid) with these zombie-proof rides

From hardcore off-roaders to weaponized people-carriers, there are many vehicles out there that can take on the apocalypse. We’ve compiled our favorite zombie-proof rides to get you through the end of the world.
Photography

From film to the iPhone, Sony World Photo Awards show the world's diversity

The Sony World Photography Awards has announced the Photographer of the Year, as well as category winners and student and youth prizes. See the images judges selected as the top photos of the year.
Movies & TV

Here’s what a MacGuffin is, and 15 killer examples that made movies memorable

Whether it's a lost soldier, a mysterious briefcase, or the plans to a cosmic weapon, these movie MacGuffins prove that it isn't always the object of an adventure that makes the experience memorable.