It ain’t dead yet: Kodak’s Alaris spin-off promises to keep film production going

aint dead yet kodaks alaris spin promises keep film production going kodak professional

Despite the charm, popularity, and renewed interest in analog photography, there has been a nagging question of where, in the future, will film come from? Kodak has exited the consumer business, leaving a very small handful of companies that still make them, and film lovers to stockpile them in their freezers before they’re no more. Well, we can rest a little easier as Lomography, a champion of film photography and lo-fi cameras, is partnering with Kodak Alaris to continue the production and sale of photographic film and paper.

As part of Kodak’s emergence from bankruptcy protection, the company reorganized its business, shedding must of its former self, including its consumer hardware and film business. The Kodak Pension Plan of the United Kingdom, however, purchased the Personalized Imaging and Document Imaging businesses, which led to a Kodak offshoot now known as Kodak Alaris. As the new owner of the film and paper business, Kodak Alaris will sell a variety of its products via Lomography’s retail and online stores.

In an open letter to Lomography fans, Kodak Alaris President Dennis Olbrich wrote, “Our products will continue to use the iconic Kodak brand and offer the same world-class quality. More importantly, we will continue to offer the full portfolio of photographic films and papers. Whether you prefer shooting on the award-winning Kodak Professional Portra films or an all time classic like the Kodak Professional Tri-X or you look forward to print your images on the unmatched Kodak Professional Endura Metallic paper – Kodak Alaris will continue to offer all you need.” Essentially, as long as Kodak Alaris sticks around, it’s going to keep film going.

Realizing that the future of film production was in peril, Lomography was already proactive in keeping it alive by manufacturing select types of film themselves. They brought back 110 film format last year, and this year it put out the LomoChrome Purple XR 100-400, which simulates the Kodak Aerochrome look. With this partnership, it might mean Lomography can pull back some of its own film manufacturing.

Check out Lomography’s Q&A with Kodak Alaris Product Marketing Director Lars Fiedler.

Home Theater

Yamaha’s MusicCast Vinyl 500 turntable spreads analog joy throughout your home

It can be tough to listen to your favorite analog tunes anywhere besides the room where your turntable is located. With its MusicCast Vinyl 500 turntable, Yamaha allows you to stream your tunes throughout your home.
Home Theater

What’s new on Amazon Prime Video (February 2019)

Amazon Prime Video adds new titles each month that are available for free to all Prime members. Check out our list to find all the content hitting Amazon Prime Video in January and February, from new original series to classic films.
Photography

Olympus teaser shares glimpse of OM-D camera that’s good for more than sports

Is Olympus about to release a new mirrorless camera geared toward sports photographers? The latest teaser offers a glimpse of an upcoming OM-D camera set to launch on January 24, and by the looks of the teasers, it's capable for landscapes…
Emerging Tech

The enormous ‘Flying Bum’ moves toward a commercial design

A prototype of the world's largest aircraft is being retired as the company behind it prepares to build a production model. The new Airlander 10, also known as the "Flying Bum," could be ready for commercial use by 2025.
Photography

Going somewhere? Capture more than your phone can with the best travel cams

Hitting the road or doing some globetrotting this year? Bring along the right camera to capture those once-in-a-lifetime vacation memories. Here's a list of some of our current favorites.
Photography

From 4K powerhouses to tiny action cams, here are the best video cameras

Although not as popular as they once were, dedicated video cameras still have their benefits. From travel vlogging to home movies to recording your kid's little league game, here are the best video cameras you can buy right now.
Photography

Authentic, holistic, retro photography is in: Here are 2019’s predicted trends

What types of imagery are we most drawn to? According to recent stock photography data from Adobe, StoryBlocks, and Shutterstock, authentic, holistic, and humanitarian content will be in high demand in 2019.
Photography

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.
Photography

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.
Photography

This A.I.-powered camera follows the action to produce epic selfie videos

Want to capture more epic action selfies? The Obsbot Tail is a camera-gimbal combo that uses artificial intelligence to follow the action. Using a handful of different modes, the camera works to keep the action in the frame.
Photography

Sony crams its best camera tech into the new $900 A6400

Love Sony's autofocus, but can't stomach the full-frame price? The Sony A6400 mirrorless camera uses some of the same autofocus technology and the processor of the A9 in a compact, more affordable crop-sensor camera.
Photography

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera just isn't giving you the results you're looking for, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses -- something no phone…
Photography

GoPro bumps resolution on Fusion 360 cam to 5.6K with new firmware

Currently available in public beta, Fusion firmware version 2.0 offers a new 5.8K mode that results in 5.6K output when the 360 camera's two hemispheres are stitched together. It also adds support for 24 fps video and RAW time-lapse…
Photography

With 5-stop optical stabilization, Fujifilm GF 100-200mm is ready for adventure

Fujifilm revealed a new lens designed to deliver on the GFX system's promise of adventure-ready medium-format photography. The GF 100-200mm F5.6 R is a weather resistant, relatively lightweight, 2x telephoto with impressive stabilization.