Skip to main content

Amazon Prime Day glitch saw pricey camera gear given crazy discounts

Did you find any amazing bargains during this year’s Prime Day sale? Amazon’s annual online shopping frenzy ran for two days instead of the usual one this year, giving Prime members more time than usual to seek out some great offers.

Taking a closer look, it seems that a few lucky photography enthusiasts scored the best deals of the day(s) thanks to a pricing error that saw high-end camera gear reduced to a fraction of its usual price, PetaPixel reported.

The craziness kicked off on Monday, July 15, when an online shopper spotted a $548 Sony a6000 and 16-50mm lens bundle listed on Amazon for just $94.50 — with free shipping, too. The customer shared details of the bargain on Slickdeals, a site that highlights awesome offers, though this was clearly something else.

As news of the rock-bottom price tag spread, others started exploring Amazon’s site for similar bargains. To their surprise, more listings for sub-$100 camera gear showed up, apparently confirming this was a proper pricing glitch rather than a super-generous Prime Day deal.

One shopper posting on Slickdeals claimed to have bagged a $13,000 Canon EF 800mm f/5.6L IS lens for just $94, while another said they went on a spree and bought $10,000 worth of camera kit for a mere $900. To show they weren’t making it up, some customers posted shots of their checkout screens, among them Texas-based photographer Cody McGee, who said he scored a  $1,299 Fujifilm X100F camera for the princely sum of $94.48.

Worth noting is that the high-end goods were being sold directly by Amazon rather than by third-party sellers, giving buyers extra confidence that the sale would go through and that the goods were genuine.

Other erroneously priced kit snapped up by shoppers included a $2,000 Sony a6500 and 10-18mm bundle for $94.48, and a $2,000 Sony a7 body, also for $94.48, while a $5,500 Sony a9 and 24-70mm f/2.8 GM bundle cost one lucky buyer — you guessed it — $94.48.

Many of the customers’ orders have reportedly already shipped, meaning Amazon is almost certain to honor the sales. Whether the company cancels orders that are yet to ship remains to be seen.

We’ve reached out to Amazon to find out exactly what happened with the apparent pricing errors and will update this piece if we hear back.

The mishap is reminiscent of another one a few years back when shoppers on Amazon’s U.K. site noticed hundreds of items — including video games, furniture, and clothes — listed for just a penny. Amazon said at the time that it managed to cancel most of the orders before they were sent out. The mistake turned out to be the result of a glitch with third-party software designed to help Amazon Marketplace sellers keep their prices competitive.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Amazon Prime Video renews Reacher for a second season
Alan Ritchson stares intently at something in Reacher.

Reacher season 1 premiered three days ago on Amazon Prime Video, but that's all the time that was needed to earn it a renewal. Earlier today, Prime Video confirmed that Reacher season 2 is officially going forward with the further adventures of Jack Reacher. The series is based upon Lee Child's Jack Reacher novels, which were previously adapted on the big screen with Tom Cruise as Reacher. For Prime Video's series, former Titans star Alan Ritchson has stepped into the role of Jack Reacher.

"Partnering with Amazon Studios for season 1 of Reacher was a total delight – they had our backs every step of the way, and it really shows, in every line and every frame," said Child in a statement. "So I'm thrilled we'll be working together again, for season 2. This is very exciting news, and I can't wait to get started. Reacher couldn't be in better hands."

Read more
You’re about to pay more for Amazon Prime
Amazon worker packaging products.

Amazon announced in its quarterly earnings call today that the cost of Amazon Prime is going to increase for the first time since 2018. Starting February 18, 2022, for new sign-ups — and effective after March 25, 2022, for current members when their next renewal comes around — the monthly fee for the Prime will increase by $2 to $15. Yearly memberships will increase $20 to $139.

"Amazon also continues to invest heavily in Prime," the company said in its earnings release. "In the last few years, Amazon has added more product selection available with fast, free, unlimited Prime shipping; more exclusive deals and discounts; and more high-quality digital entertainment, including TV, movies, music, and books."

Read more
The Boys season 3 to debut on Amazon Prime Video in June
Anthony Starr in The Boys.

Despite relatively short seasons for The Boys, Amazon Prime Video's flagship superhero series sat out  2021. However, Prime Video's new, super-short teaser reveals that The Boys season 3 will finally arrive in June. And if the new footage is any indication, Anthony Starr's Homelander is about to snap.

Warning: Spoilers ahead! Homelander may look like an all-American hero, but he has the heart of a villain. Last season, Homelander was in a relationship with the almost equally sadistic Stormfront, a literal Nazi. Homelander also took great joy in tormenting Billy Butcher with the knowledge that his wife, Becca Butcher, gave birth to Homelander's son, Ryan. But in the season 2 finale, Stormfront fatally injured Becca, and Ryan used his emerging superpowers to severely maim Stormfront. Homelander was subsequently blackmailed into letting Billy and Ryan leave. And that defeat may be why Homelander's smile for the cameras is no longer convincing.

Read more