Canon Debuts New ZR Series Camcorder

In stores beginning in March for estimated selling prices of $399, $499 and $599, Canon’s ZR80, ZR85 and ZR90 models pack advanced features into a sleek, compact design that allows consumers tocapture and print memorable milestones and everyday events with ease.

“Consumers want to use video as often as they do digital still photography, but have waited for the price-to-benefit offerings to become greater,” Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon U.S.A., Inc., a subsidiary of Canon Inc. (NYSE:CAJ). “Canon’s new ZR line of Mini DV camcorders break new ground in the marketplace by affordably placing much-asked-for feature-sets, user-friendly product design and Canon image quality into the hands of more people than ever before.”

“As consumers become more accustomed to digital still photography, we have seen an increase in market demand for high-quality, low cost digital video,” said Ron Glaz, director, IDC Digital Imaging. “Canon’s new ZR camcorders focus on this growing market demand, providing low cost video solutions that support easy video transfer to computers and viewing on home entertainment systems.”

The Mark of ZR
Focused on creating a series of truly consumer-friendly Mini DV camcorders, Canon has added an array of new features to the ZR line that help to make the first-time user’s experience as fun and easy as possible. Enhancements found in the ZR80 (estimated selling price of $399), ZR85 (estimated selling price of $499), and ZR90 (estimated selling price of $599) digital camcorders include: