Skip to main content

How to swap a lens on your new Sony A7R in midair while falling from 15,000 feet

epic sony ad shows skydivers changing lens of alpha a7r in midair change
Image used with permission by copyright holder

We’ve said before, it’s important to quickly swap your lenses to avoid exposing both the sensor and glass to the elements for too long, but what if you have to do it in a situation that isn’t so ideal, say, while dropping from the sky? Should you ever find yourself in this situation, like the divers in this epic Sony China ad to promote the new Alpha A7R, here’s a behind-the-scenes look on how they did it. 

Nothing in the video was faked in a soundstage. Created by cinematographer Simon Hammond and Australian creative agency Cutting Edge, the video shows a group of skydivers changing the lens on Sony’s new mirrorless full-frame camera in mid-air. The 4K, slo-mo video (not shot with the A7R, which would have been cool if the A7R had 4K video capture) required nine dives to capture just nine minutes of footage over two days.

Still, it seems there are many who doubt the authenticity of the video. The kids at ISO 1200 got in touch with one of the aerial directors of photography, Rob Douthat, to talk about how they created the ad. “You don’t see every trick of the skydiving cinematographer trade and the multiple times we shot different views so the haters will never be satisfied,” Douthat said. “And to be truthful I’m not overly worried either. The BTS pretty much shoots them down.”

Check out the behind-the-scenes and final videos below.

(Via PetaPixel via ISO 1200)

Editors' Recommendations

Les Shu
Former Digital Trends Contributor
I am formerly a senior editor at Digital Trends. I bring with me more than a decade of tech and lifestyle journalism…
Best Camera Deals: Save on Canon, Panasonic, Nikon, and GoPro
fujifilm x t4 review set 2 dm 1

Whether you're looking for the best digital cameras or the best travel cameras, there are a ton of options out there, sometimes too many options, especially for those who aren't familiar with the photography world. Luckily, we've done a lot of legwork for you and collected a range of great camera deals across the spectrum, so even if you want something more sports-oriented, like a GoPro, there are a couple of deals for those too. So, let's jump right into it.
Today's Best Camera Deals
One of our favorite deals is the Canon EOS Rebel T7 going for $400, as it's one of the better DSLR cameras on the market, and it has a reasonably budget-friendly price on it, making it a great starter camera. Of course, if you've been in the game for a while and are looking for a powerful upgrade, the Sony Alpha 7R IV is one of the best full-frame cameras on the market, and while it still costs a hefty $3,200, that's still $300 off the usual $3,500 price tag. That said, if you're looking for something more portable and action-oriented, you can't go wrong with the GoPro HERO11 Black Mini, although if you're a professional content creator, the GoPro HERO9 Black 5K is probably the one to go for instead.

Do I Need a DSLR or a Mirrorless Camera?
Like most things, this really depends on what you're trying to do. Mirrorless cameras have fewer internal moving parts, which generally means they can capture images quicker, so if you're taking pictures of action-packed stuff like sports or animals in the wilderness, a mirrorless camera is a great option. On the other hand, DSLR cameras are great for low-light conditions and are great for anything from portraits to landscapes. DSLRs are also cheaper and have much better battery life, as well as having a decade or two worth of lenses to choose from.

Read more
How to blur a background in photos
A person photographed with iPhone 11's portrait mode.

Introducing a background blur to your photos can draw attention to a specific subject, such as an individual in a portrait or an item in a still life, while also adding a professional flair to your image. This beautiful background blur, also known as bokeh, can be achieved even after shooting your photo, thanks to advances in editing software. This guide will walk you through the process on iOS, Android, Windows, and macOS.

Read more
How to download Instagram photos (5 easy ways)
Instagram app running on the Samsung Galaxy Z Flip 5.

Instagram is amazing, and many of us use it as a record of our lives — uploading the best bits of our trips, adventures, and notable moments. But sometimes you can lose the original files of those moments, leaving the Instagram copy as the only available one . While you may be happy to leave it up there, it's a lot more convenient to have another version of it downloaded onto your phone or computer. While downloading directly from Instagram can be tricky, there are ways around it. Here are a few easy ways to download Instagram photos.

Read more