The app is designed specifically for the creators behind Facebook videos and not as another viewing platform. The app is expected to include exclusive tools within Facebook Live, including the ability to add intros and ending outros. App users can also design custom frames and stickers, allowing viewers to use them during the live broadcast.
Along with expanding on features for actually creating the video, the upcoming app is also expected to include more analytical data that reveals more about who is watching the video and how. Facebook says the app will have a Community tab for connecting with followers.
The announcement is just one of the ways the social media platform is pushing video as the medium continues to grow. Along with focusing on adding features for live-streaming, Facebook has entered several agreements for original shows. Reports indicate that
The upcoming video app has several things in common with Facebook Mentions, a separate app for verified public profiles, including journalists and celebrities. Like Facebook Mentions, the upcoming video app is not designed for every
Separating video creation tools into an entirely different app is an interesting move, but one that could gain traction with enough unique tools. Since Twitter launched the ability to go live without the Periscope app, users have questioned if Periscope would continue to stick around or become part of the Twitter app completely. With enough distinct features, the app could potentially encourage more — or perhaps better — videos on Facebook.
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