Facedeals checks you into places using a camera and facial recognition

Facedeals

Detailed within a blog post created by the RedPepper invention lab, a team of developers has created a way for businesses to automatically send deals to customers that walk into the front door. Using facial recognition technology, customer faces are scanned using the Facedeals camera box. Assuming that the customer has already authorized the Facedeals app on their Facebook account, the camera automatically checks the customer into the business. In addition, Facedeals scans your history of Facebook likes and customizes a deal based on those likes.

facedeals-redeemFor instance, if a customer walks into a sports bar, Facedeals may see that the customer likes Heineken. Based off that information, the deal could offer the customer a two for one special on Heinekens or some other discount on related food or drinks.

The customer receives a notification about the deal on their smartphone and can take advantage of the offer just seconds after walking into the business. The main concept behind Facedeals is to automate the deal process both for businesses and consumers rather than having to rely on the customer to manually check-in to a business.

It’s also likely that the check-in automatically generates a status update letting your Facebook friends know that you are at a particular place. RedPepper didn’t indicate if the user has the option of blocking the check-in for the sake of user privacy. However, this type of automated check-in would be particularly useful for a service like FourSquare. Since the main purpose of FourSquare is checking into places, automating that process with facial recognition would be less time consuming on the users. The facial recognition software used by the Facedeals prototype appears to match users based on a percentage of confidence. It’s likely that the development team has set a specific confidence level at a high percentage before firing off a deal to the customer’s smartphone.

According to the post, the Facedeals camera box was built using the inexpensive Raspberry Pi computer in addition to an Arduino micro-controller. In addition, the device uses OpenCV (Open Source Computer Vision Library) in order to process customer images in real-time. Using a Wi-Fi connection, the camera connects into the Facebook Open Graph API in order to match up the face, scan the customer likes and check the customer into the business. The camera also plugs into any standard wall outlet and can be mounted on the wall.

facedeal-cameraFacedeals is currently beta testing the hardware and software application at select businesses within Nashville, Tennessee. Redpepper may run into branding issues with the Facedeals camera as the logo is extremely similar to the Facebook logo font and the color scheme is identical. Facebook could easily file a trademark infringement claim against Redpepper for the design or simply block the Facedeals app from working on Facebook.

In addition, facial recognition is a touchy subject for the social network right now. After Facebook acquired facial recognition site Face.com, the company has faced questions from politicians about the use of facial recognition on Facebook. As the L.A. Times points out, it’s unlikely that people will be happy about facial recognition cameras positioned around the city constantly scanning faces.

Movies & TV

How Avengers: Infinity War’s Oscar-nominated VFX team made Thanos a movie star

The purple-skinned Thanos proved to be a breakout character in Avengers: Infinity War, thanks to the work of actor Josh Brolin and visual effects studios Digital Domain and Weta. Here's how they brought him to life and earned the film an…
Emerging Tech

Here’s how Facebook taught its Portal A.I. to think like a Hollywood filmmaker

When Facebook introduced its Portal screen-enhanced smart speakers, it wanted to find a way to make video chat as intimate as sitting down for a conversation with a friend. Here's how it did it.
Wearables

Focals succeed where Google Glass fumbled (but do we really need smartglasses?)

It’s been seven years since Google took the wraps off Google Glass. Now, we’re finally getting a modern-day equivalent we want to wear. North’s Focals combine subtle style with an intuitive interface to craft smartglasses you’ll…
Mobile

Love music? For audiophiles, the LG G8 ThinQ may be the best phone ever made

LG is expected to release a successor to the LG G7 ThinQ, possibly called the LG G8 ThinQ, this year and rumors about it are already spreading. Here's everything we know about it so far.
Photography

Fujifilm XP140 squeezes more durability, low-light ability into a waterproof cam

Fujifilm's waterproof compact can now head even further underwater. The Fujifilm XP140 features several upgrades, including a more durable body, a wider ISO range for low light, and expanded auto modes.
Photography

From f/1.2 primes to the mysterious DS, here are Canon’s upcoming RF lenses

Canon's EOS R mirrorless series will gain six new lenses this year. Canon just shared a list of six lenses under development, including four zooms and two prime lenses. One has a mysterious new feature called Defocus Smoothing.
Mobile

OnePlus 6T vs. Honor View 20: We compare the cameras in these ‘flagship killers’

For less than $600, you can buy either the OnePlus 6T or the Honor View 20, two extremely capable smartphones with plenty of exciting features. But which one has the best camera? We found out on a recent trip to France.
Photography

From DSLRs to mirrorless, these are the best cameras you can buy right now

From entry-level models to full-frame flagships, many cameras take great photos and video. The best digital cameras, however, push the industry forward with innovative sensors and improved usability, among other things. Here are our…
Photography

Photography news: Wacom’s slimmer pen, Leica’s cinema special edition

In this week's photography news, Wacom launches a new slimmer pen for pro users. Leica's upcoming M10-P is designed for cinema, inside and out, with built-in cinema modes in the updated software.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Grow veggies indoors and shower more efficiently

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Mobile

Be careful who you bokeh, jokes Apple’s latest iPhone ad

With iPhone sales under pressure, you'd think there wouldn't be much to laugh about at Apple HQ. But the company has seen fit to inject some humor into its latest handset ad, which highlights the camera's Depth Control feature.
Photography

What’s the difference between Lightroom CC and Lightroom Classic?

Lightroom CC has evolved into a capable photo editor, but is it enough to supplant Lightroom Classic? We took each program for a test drive to compare the two versions and see which is faster, more powerful, and better organized.
Photography

Luminar’s libraries gain speed, drop need for you to manually import images

Luminar 3 just got a performance boost. Skylum Luminar 3.0.2 has improved speed over December's update, which added the long-promised libraries feature giving editors a Lightroom alternative.
Photography

When you're ready to shoot seriously, these are the best DSLRs you can buy

For many photographers the DSLR is the go-to camera. With large selection of lenses, great low-light performance, and battery endurance, these DSLRs deliver terrific image quality for stills and videos.