Facedeals checks you into places using a camera and facial recognition

Facedeals

Detailed within a blog post created by the RedPepper invention lab, a team of developers has created a way for businesses to automatically send deals to customers that walk into the front door. Using facial recognition technology, customer faces are scanned using the Facedeals camera box. Assuming that the customer has already authorized the Facedeals app on their Facebook account, the camera automatically checks the customer into the business. In addition, Facedeals scans your history of Facebook likes and customizes a deal based on those likes.

facedeals-redeemFor instance, if a customer walks into a sports bar, Facedeals may see that the customer likes Heineken. Based off that information, the deal could offer the customer a two for one special on Heinekens or some other discount on related food or drinks.

The customer receives a notification about the deal on their smartphone and can take advantage of the offer just seconds after walking into the business. The main concept behind Facedeals is to automate the deal process both for businesses and consumers rather than having to rely on the customer to manually check-in to a business.

It’s also likely that the check-in automatically generates a status update letting your Facebook friends know that you are at a particular place. RedPepper didn’t indicate if the user has the option of blocking the check-in for the sake of user privacy. However, this type of automated check-in would be particularly useful for a service like FourSquare. Since the main purpose of FourSquare is checking into places, automating that process with facial recognition would be less time consuming on the users. The facial recognition software used by the Facedeals prototype appears to match users based on a percentage of confidence. It’s likely that the development team has set a specific confidence level at a high percentage before firing off a deal to the customer’s smartphone.

According to the post, the Facedeals camera box was built using the inexpensive Raspberry Pi computer in addition to an Arduino micro-controller. In addition, the device uses OpenCV (Open Source Computer Vision Library) in order to process customer images in real-time. Using a Wi-Fi connection, the camera connects into the Facebook Open Graph API in order to match up the face, scan the customer likes and check the customer into the business. The camera also plugs into any standard wall outlet and can be mounted on the wall.

facedeal-cameraFacedeals is currently beta testing the hardware and software application at select businesses within Nashville, Tennessee. Redpepper may run into branding issues with the Facedeals camera as the logo is extremely similar to the Facebook logo font and the color scheme is identical. Facebook could easily file a trademark infringement claim against Redpepper for the design or simply block the Facedeals app from working on Facebook.

In addition, facial recognition is a touchy subject for the social network right now. After Facebook acquired facial recognition site Face.com, the company has faced questions from politicians about the use of facial recognition on Facebook. As the L.A. Times points out, it’s unlikely that people will be happy about facial recognition cameras positioned around the city constantly scanning faces.

Smart Home

Smart mirrors prove to be more beauty than brains

Smart mirrors are relatively new on the smart-home scene. We tested out the Viio Vezzo smart mirror, SimpleHuman Sensor Mirror Trio, and the HiMirror Plus+ to see which was the fairest of them all.
Photography

From DIY to AAA, here’s how to take a passport photo in 6 different ways

If you're applying for a passport or renewing one, you need to submit a photo in your official application. There are strict guidelines, but fortunately, it's something you can do at home. Here's how to take a passport photo.
Product Review

“World’s Smartest Camera” is let down by not-so-smart omissions

Ooma Butterfleye’s high quality, auto-adaptive imaging, wire-free operation and free cloud storage delights, but there are some flaws to be aware of, including a lack of proper night vision.
Product Review

The gorgeous Oppo Find X plays hard to get, but is it worth the chase?

Is the Oppo Find X the most beautiful smartphone we’ve ever seen? We think it’s right up there, but because it’s an import-only phone, you’ll have to put in some effort to get one. Is it worth going the extra mile?
Photography

Color grading pushes Pinnacle Studio 22 toward more pro video editing features

Designed for videographers that aren't pros but aren't basic users either, Pinnacle Studio 22 expands its advanced tools with color grading and four-point editing. The updates bring more advanced tools to the platform.
Emerging Tech

Buying on a budget? Here’s all the best tech you can snag for $25 or less

We live in a world where you can get a cheeseburger for $1, a functioning computer for $5, and thousands of HD movies for $10 -- so it stands to reason that you should be able to pick up some pretty sweet gear for $25.
Photography

Photo FOMO: VSCO makes harsh sun look cool, Apple wants to make 360 look better

In this week's Photo FOMO, see how VSCO is trying to improve photos in harsh sunlight with new presets, how Apple thinks they can make 360 look better, and find out just how many photographers actually read licensing agreements.
Web

Adobe Spark Page makes web design easy — here’s how to use it

Using artificial intelligence and simple tools, Adobe Spark Page is designed for easy web page design. Here's how to use Adobe Spark Page to create a travel journal, event page or any other one-page website.
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.
Photography

When you're ready to shoot seriously, these are the best DSLRs you can buy

For many photographers the DSLR is the go-to camera. With large selection of lenses, great low-light performance, and battery endurance, these DSLRs deliver terrific image quality for stills and videos.
Photography

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.
Photography

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera just isn't giving you the results you're looking for, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses - something no phone…
Emerging Tech

Awesome Tech You Can’t Buy Yet: inflatable backpacks and robotic submarines

Check out our roundup of the best new crowdfunding projects and product announcements that hit the Web this week. You can't buy this stuff yet, but it sure is fun to gawk!
Photography

From white skies to blurry subjects, how to fix common photo mistakes

You snapped the photo at the perfect moment, but the image is blurry. Understanding the most common photography mistakes can help capture better memories and more likable Instagrams. Here's how to fix these seven common photography…