Filmora’s free app could help you get more from your videos

By Hillary K. Grigonis June 23, 2016

Introducing Filmora Effects Store

Filmora, the popular video editing app and desktop software used by nearly 4 million people, is about to get a little bit sweeter. Today developer Wondershare announced the latest version of the FilmoraGo app, along with a special effects store.

FilmoraGo is a free video editor, but unlike many free editing apps, it doesn’t add a watermark or limit the length of the videos. FilmoraGo has a range of one-click effects (think Instagram filters for video), as well as more advanced edits like reverse video, trimming, and rotating. The latest update also adds slow motion.

Filmora is designed for amateurs and semi-pros, according to the developer. Along with a collection of one-click effects, Filmora includes an integrated library of licensed music. Overlays, text, and graphics are also included with the platform.

Along with updating the app, the options for filters, transitions, overlays, music, and titles just got quite a bit wider with the new Filmora Effects Store, which includes both free and paid effects. From adding lens flares to upbeat transitions, the effects store is designed to open up the software’s capabilities in both the desktop and mobile versions.

“We are excited to announce the launch of the Filmora Effects Store and updated versions of its desktop software and iOS and Android mobile apps,” said Filmora senior marketing manager Cole Vineyard. “We have listened to what our users have been telling us and we are can’t wait for our users to try out all of the new improvements and features now available.”

Wondershare, a company also known for its recovery software like Dr. Fone, plans to release a themed pack every month — like the new ’80s and fashion collections available now. An 8-bit gaming effects pack is in the works next.

Each collection will include about 75 different effects for compiling videos, from filters to music. A how-to video series will help users get the most out of the new effects.

Filmora is free for both mobile and desktop version, with in-app purchases for additional effects.

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Hillary K. Grigonis

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