First Pentax Digital SLR Lens Introduced

The compact, high-performance, interchangeable smc PENTAX-DA 16mm-45mm F4 ED AL lens features a 3X zoom ratio with focal lengths covering ultra-wide to moderate-telephoto ranges for the angle of view equivalent to 24.5mm-69mm in the 35mm format. 

The DA-Series  features a responsive “Quick-Shift Focus System” that allows photographers to instantly switch the focus mode from auto to manual with a slight twist of the focus ring.  Coupled with a simple, functional design and the elimination of an aperture ring, this new mechanism considerably improves the camera’s operability.  The lens also incorporates an Extra-low Dispersion (ED) glass lens element and two aspherical lens elements for true-to-life image reproduction and overall size reduction.  The image circle in DA-series lenses, including the smc PENTAX-DA 16mm-45mm F4 ED AL, is designed to perfectly match the 23.5mm x 15.7mm size of the CCD used in PENTAX digital SLRs to optimize camera performance.  The new design also contributes to a drastic reduction in size, weight and production cost, compared to 35mm-format counterparts with similar specifications. 

PENTAX U.S.A. will preview the lens at the PEPCOM Digital Focus media event on January 7 in Las Vegas during the 2004 Consumer Electronics Show.

Photography

2018 was a terrific year for new cameras. Here are our favorites

This year, we saw the unveiling of several exciting new cameras. We look back at our favorite models -- each delivering something unique, yet all are powerful and feature-rich. Camera fans, rejoice!
Photography

Camera crop factor: What it means and how to use it

If you're in the market for a new camera, chances are you've heard the term "crop factor" thrown about. Here's what you need to know about how crop factor effects everything from equivalent focal length to light sensitivity and depth of…
Photography

Canon holiday sale features the Rebel T6 2-lens kit for just $449

If you have a budding photographer in your life in need of a real camera, the Canon EOS Rebel T6 could make the perfect gift. Canon is currently offering the camera in a two-lens bundle for just $449 through December 29.
Photography

From DSLRs to mirrorless, these are the best cameras you can buy right now

From entry-level models to full-frame flagships, many cameras take great photos and video. The best digital cameras, however, push the industry forward with innovative sensors and improved usability, among other things. Here are our…
Emerging Tech

Light, speed: Lighting kit for DJI Mavic 2 lets you fly and film in the dark

Lume Cube, maker of small battery-powered LED lights for mobile photography, has announced a new lighting kit built specifically for the DJI Mavic 2 -- the first of its kind. Already our favorite drone, this makes the Mavic 2 even better.
Mobile

Leave the laptop at home, the iPad Pro is the travel buddy to take on vacay

The iPad Pro is a powerful tablet that's perfect for creatives and professionals. How does it fare when traveling with it as a laptop replacement? We took it on a two week trek in Japan to find out.
Photography

Grit and gear: How Chris Hershman went from retail clerk to music video director

How did Chris Hershman go from working a music retail job to working with bands like NEEDTOBREATHE and Switchfoot? The music video director and filmmaker talks to us about video, tech, and Nikon's new mirrorless.
Social Media

Instagram’s 2018 year in review shines a light on where our hearts are

What did Instagram users share the most in 2018? A lot of heart emojis, heart face filters, and heart GIFs. The platform recently shared the year's top trends, including hashtags like #fortnite and #metoo along with a few surprises.
Deals

Want a fun, affordable instant camera? The Fujifilm Instax Mini 7S is just $49

Instant cameras have had a surprising resurgence of late, and no brand is better recognized in the instant photo space today than Fujifilm Instax. Walmart is currently offering the Instax Mini 7S for just $49.
Photography

Not just for Lightroom anymore, Loupedeck+ now works with Photoshop

Loupedeck+ can now help photographers edit in Photoshop too, thanks to physical controls for swapping tools, running actions, and more. The photo-editing console expanded to include Photoshop in the list of compatible editing programs.
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.
Computing

Need a monitor for professional photo-editing? These are the very best

Looking for the best monitor for photo editing? You'll need to factor in brightness, color accuracy, color gamut support and more. Fortunately, we've rounded up the best ones for you, to help you make an educated purchase.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Booze-filled ski poles and crypto piggy banks

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Photography

User-generated GoPro Hero7 Black highlight reel has all the feels

It still features plenty of death-defying stunts, but GoPro's new user-generated highlight reel has plenty of feel-good emotional moments. The two-minute supercut is the official reel of the Hero7 Black camera.