Skip to main content

Lights, camera, backpack! Betabrand's new bag has a built-in reflector

One of the most simple and efficient lighting accessories for a photographer to carry around is the classic reflector. Whether you go for a white, silver, gold, or hybrid reflector, they offer an easy fix for adding fill light and accenting various objects in a composition.

Unfortunately, they’re not very convenient to carry around, even if you opt for a collapsible one. Enter Flash Bag, a new camera bag that’s designed with a built-in reflector for better lighting on the go, without the need for a dedicated reflector.

flash-bag5
Image used with permission by copyright holder

The clever creation is designed by Scott Tallenger for Betabrand. If that name sounds familiar, it’s because Betabrand is the same company that created the anti-paparazzi line of clothing called Flashback.

Recommended Videos

Claiming to be “your new photo assistant,” the messenger-style Flash Bag features a dedicated flap made of a reflective foil-like material that folds out to help bounce light onto subjects.

flash-bag1
Image used with permission by copyright holder

The bag, which is looking to get off the ground with the help of a self-run crowdfunding campaign, is constructed of water-resistant polyurethane coated nylon, features modular hook-and-loop dividers, can hold up to a 15-inch laptop and offers eight separate pockets for storing accessories.

flash-bag3
Image used with permission by copyright holder

Prototype bags have been developed, but full-fledged production is dependent on crowdfunded capital. Already, the campaign has collected 25 percent of its funding goal, but no specific dollar goal has been mentioned.

If you want to secure your spot and get one of the first Flash Bags, you can pledge $78.40 and get it for 20 percent off what it will eventually retail for. The first Flash Bags are set to ship by late December if the funding goal is reached. For more information and to secure your Flash Bag, head on over to Betabrand’s campaign.

Gannon Burgett
Former Editor
Eufy’s smart garage door controller has a built-in camera
The Eufy Security Garage Cam and Door Sensor

Eufy Security announced its new Garage-Control Cam and Cam Plus. The Garage Control Cams are all-in-one smart garage door controllers with a built-in camera at CES 2022.

The Garage Control Cam includes the main controller along with an angled camera on the front that records in 1080p. The Cam Plus records at 2K resolution. Both the Garage-Control Cam and the Cam Plus are white to match the rest of Eufy's product line and don't seem to differ in physical appearance.

Read more
Forget AirTags. This backpack has Apple’s ‘Find My’ tech built directly into it
Targus backpack with Apple Find My support

Computer accessory maker Targus wants to make misplacing your backpack a thing of the past. At CES 2022 the company introduced a new backpack you can track with your iPhone -- and the best part is you don’t need Apple’s AirTag for it.

The Targus Cypress Hero EcoSmart Backpack comes in-built with the technology behind Apple’s puck-sized tracker. This means you can pull up the Find My app on an iPhone, iPad, Mac, and/or Apple Watch and instantly trace down the backpack’s whereabouts. It houses a tracking module that constantly beams the backpack’s location and, thanks to a rechargeable battery, lasts over a year in one go.

Read more
Joby’s new iPhone camera accessories have MagSafe built in
Joby GripTight Mount for MagSafe

Photography accessory maker Joby has adopted Apple’s MagSafe technology for three new iPhone-specific mounts — the GripTight Mount for MagSafe, GripTight GorillaPod for MagSafe, and the GripTight Wall Mount for MagSafe. Each is designed to work with the MagSafe compatible iPhone 12 range, and hold your phone safely and securely in a variety of different situations.

Joby GripTight Mount and GorillaPod. Image used with permission by copyright holder

Read more