Lights, camera, backpack! Betabrand's new bag has a built-in reflector

flash bag camera reflector betabrand bag4
One of the most simple and efficient lighting accessories for a photographer to carry around is the classic reflector. Whether you go for a white, silver, gold, or hybrid reflector, they offer an easy fix for adding fill light and accenting various objects in a composition.

Unfortunately, they’re not very convenient to carry around, even if you opt for a collapsible one. Enter Flash Bag, a new camera bag that’s designed with a built-in reflector for better lighting on the go, without the need for a dedicated reflector.

flash-bag5

The clever creation is designed by Scott Tallenger for Betabrand. If that name sounds familiar, it’s because Betabrand is the same company that created the anti-paparazzi line of clothing called Flashback.

Claiming to be “your new photo assistant,” the messenger-style Flash Bag features a dedicated flap made of a reflective foil-like material that folds out to help bounce light onto subjects.

flash-bag1

The bag, which is looking to get off the ground with the help of a self-run crowdfunding campaign, is constructed of water-resistant polyurethane coated nylon, features modular hook-and-loop dividers, can hold up to a 15-inch laptop and offers eight separate pockets for storing accessories.

flash-bag3

Prototype bags have been developed, but full-fledged production is dependent on crowdfunded capital. Already, the campaign has collected 25 percent of its funding goal, but no specific dollar goal has been mentioned.

If you want to secure your spot and get one of the first Flash Bags, you can pledge $78.40 and get it for 20 percent off what it will eventually retail for. The first Flash Bags are set to ship by late December if the funding goal is reached. For more information and to secure your Flash Bag, head on over to Betabrand’s campaign.

Emerging Tech

Buying on a budget? Here’s all the best tech you can snag for $25 or less

We live in a world where you can get a cheeseburger for $1, a functioning computer for $5, and thousands of HD movies for $10 -- so it stands to reason that you should be able to pick up some pretty sweet gear for $25.
Computing

These laptop bags will keep your notebook secure wherever you go

Choosing the right laptop bag is no easy feat -- after all, no one likes to second-guess themselves. Here are some of the best laptop bags on the market, from backpacks to sleeves, so you can get it right the first time around.
Outdoors

The best sleeping bags to help you conquer the cold, no matter what season it is

A proper sleeping bag has the ability to make or break a camping or backpacking trip. Here are our picks for the best sleeping bags on the market to help you choose the correct bag for any type of outdoor adventure.
Computing

Turn your desk into a command center with the best ultrawide monitors

Top of the line ultrawide monitors have the deepest curves, the sharpest colors, and the biggest screens on the market. You’re going to want one, sooner or later. So why not sooner? These are the best ultrawide monitors you can buy now.
Emerging Tech

Keep your holiday gift list high-tech and low-budget with these gadgets

Modern technology doesn't always come cheap, but there plenty of premium devices that don't carry a premium price. Whether you're looking for a streaming device or a means of capturing photos from above, our list of the best tech under $50…
Social Media

Hotel chain offers an Instagram ‘sitter’ who will post photos for you

If the pressure to post stunning Instagram photos is ruining your vacations, then how about hiring a local Instagram influencer to do the job for you while you go off and enjoy yourself? Well, such a service now exists.
Social Media

Ride the rails and share your stories with Amtrak’s new social media residency

Amtrak is looking for travel fans with a knack for telling stories on social media. The new Amtrak social media residency program wants amateur travelers to share photos, video, and written content from aboard long-distance trips.
Photography

Full-frame mirrorless cameras just made their Hollywood debut with this thriller

The Possession of Hannah Grace isn't just a thriller -- it's also the first Hollywood feature film to be shot completely with a full-frame mirrorless camera. The film was shot with several Sony a7S II bodies and anamorphic lenses.
Photography

Lens Rentals zooms in on the most popular cameras of the year

As 2018 comes to a close, Lens Rentals is taking a look at most popular cameras of the year, based on rental data. While Sony and Panasonic saw more rentals than the previous year, Canon is still the most-rented brand on the platform.
Photography

Luminar’s new libraries don’t even need you to manually import images

Luminar 3's new libraries feature doesn't require importing -- images are automatically added after clicking on a folder. The long-promised libraries feature gives editors a Lightroom alternative with organization tools as well as syncing…
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.
Photography

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.
Photography

Photography News: Startup redesigns tripod heads ‘inside out’ for more flexibility

Well, this doesn't look like the ball heads that we've seen before. Instead of designing a tripod ball head with a small cutout, the Colorado Tripod Company created one with most of the ball exposed, allowing for more possible angles.
Photography

MIT science photographer isn’t an artist, but her work could fill galleries

Felice Frankel is an award-winning photographer, but she doesn't consider herself an artist. As a science photographer, she has been helping researchers better communicate their ideas for nearly three decades with eye-catching imagery.