Lights, camera, backpack! Betabrand's new bag has a built-in reflector

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One of the most simple and efficient lighting accessories for a photographer to carry around is the classic reflector. Whether you go for a white, silver, gold, or hybrid reflector, they offer an easy fix for adding fill light and accenting various objects in a composition.

Unfortunately, they’re not very convenient to carry around, even if you opt for a collapsible one. Enter Flash Bag, a new camera bag that’s designed with a built-in reflector for better lighting on the go, without the need for a dedicated reflector.

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The clever creation is designed by Scott Tallenger for Betabrand. If that name sounds familiar, it’s because Betabrand is the same company that created the anti-paparazzi line of clothing called Flashback.

Claiming to be “your new photo assistant,” the messenger-style Flash Bag features a dedicated flap made of a reflective foil-like material that folds out to help bounce light onto subjects.

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The bag, which is looking to get off the ground with the help of a self-run crowdfunding campaign, is constructed of water-resistant polyurethane coated nylon, features modular hook-and-loop dividers, can hold up to a 15-inch laptop and offers eight separate pockets for storing accessories.

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Prototype bags have been developed, but full-fledged production is dependent on crowdfunded capital. Already, the campaign has collected 25 percent of its funding goal, but no specific dollar goal has been mentioned.

If you want to secure your spot and get one of the first Flash Bags, you can pledge $78.40 and get it for 20 percent off what it will eventually retail for. The first Flash Bags are set to ship by late December if the funding goal is reached. For more information and to secure your Flash Bag, head on over to Betabrand’s campaign.

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