Skip to main content

RAW power: Fujifilm brings RAW video to medium-format GFX 100 — and a new lens

Fujifilm rolled out a new 30mm F3.5 R WR lens Wednesday for its medium-format GFX system that promises high-resolution performance in a relatively compact size. But that might not be the biggest news out of Fujifilm today. It also announced major firmware updates for all three GFX camera bodies, including the addition of RAW video output to the $10,000 GFX 100.

The new prime lens, which has a full-frame equivalent focal length of 24mm, weighs just over 1 pound and features 13 elements in 10 groups. Nine rounded aperture blades should help ensure circular bokeh, while weather-sealing at nine points will keep the lens safe when out shooting in the elements. It also offers minimal focus breathing of 0.05%, meaning the lens won’t “zoom” while changing focus, which can be distracting in video.

Video was a big part of today’s announcements. The GFX 100 was already in a unique position as a medium-format still camera that could shoot 4K video. Now with the option for RAW output over HDMI, it could become a serious tool for professional filmmakers and other high-end videographers. As with a RAW still photo, RAW video is much more flexible when it comes to color grading.

There are some limitations, however. RAW video is saved in the 12-bit Apple ProRes RAW format and requires an Atomos Ninja V recorder — it can’t be recorded internally. RAW output is also limited to Ultra HD resolution (3,840 x 2,160), whereas internal recording offers both UHD and the wider DCI 4K (4,096 x 2,160). Still, this is a huge feature for a medium-format camera, as the class has typically not had video modes at all.

And the updates didn’t stop there. The GFX 100, the sole camera in the lineup with fast phase-detection autofocus, can also now focus in darker settings, down to -5EV. Slow low light autofocus was one of the few cons we listed in our review of the camera, so this is a welcome upgrade — at least if the on-paper specification translates to real-world performance.

The older GFX 50S and 50R cameras also gain a new low-light autofocus mode as part of their firmware updates, but Fujifilm’s vague description of “improved AF accuracy” doesn’t give us much of a hint as to the level of improvement. The 50S and 50R both use slower contrast-detection autofocus.

A number of smaller features are also bundled with the new firmware, including additional film simulations, in-camera skin smoothing, and remote exposure control when shooting tethered to a computer. The firmware updates can be downloaded for free from Fujifilm’s support site.

Daven Mathies
Former Digital Trends Contributor
Daven is a contributing writer to the photography section. He has been with Digital Trends since 2016 and has been writing…
New Leica Lux app turns your iPhone into a Leica (sort of)
The Leica LUX app for the iPhone.

If you’ve always coveted a Leica camera, but don’t have the absurd amount of money required to buy one, then perhaps you can make do with camera maker’s new Leica Lux app instead.

Currently only available for the iPhone, the Leica Lux app promises an experience about as close to a Leica as you can get without actually owning one.

Read more
Best GoPro deals: Save on action cameras and accessories
Prime Day 2022 GoPro deals graphic.

Action cameras are great for recording your active lifestyle; whether it's tracking through a mountain range or skiing down a slope, they can keep up with even the most strenuous activity. Of course, one of the best action camera brands is GoPro, and there are a lot of options you can pick from within its lineup, with a lot of great deals on the base camera and other accessories, of which we've collected our favorites below. You could also check out these drone deals to give you another cool perspective, or if you don't want to grab a GoPro, these camera deals might be good for you instead.
Best GoPro camera deals
GoPro HERO9 Black (open box) -- As low as $156

The GoPro HERO9 Black is a bit of an older GoPro at this point, but that certainly doesn't mean that it's geriatric, and the older age means you can get it for a lot cheaper. It has a large front screen for you to work with, and it can take 27MP stills, although the 5k video recording is a little bit pointless on a model like this. It has a larger battery, which is nice, and if you're okay with going for a refurbished or open-box version, then you can save a little cash.

Read more
Hurry! The GoPro Hero12 has a $100 price cut at beat buy
GoPro HERO12 offers waterproof use.

There are a lot of action cameras on the market, but one of the best and most well-known is the GoPro, so if you want something that can handle your active lifestyle, a GoPro is a great option. That said, GoPro cameras can be quite expensive, which is why you'll likely want to grab a deal on one to save you a little bit extra. Luckily, this GoPro Hero12 has a great deal on it from Best Buy that discounts it down to $300 from $400, saving you a solid $100, which is a nice discount.

Why you should buy the GoPro Hero12
One of the most important parts of any action camera is its video quality, and you'll be happy to know that the Hero12 can manage a whopping 5k at 60fps, which is pretty impressive for something so small. If you need more frames, you could go for the equally impressive 4K at 120fps, which is still quite impressive, and you could even go as fast as 240fps at 2.7K, so you have a lot of options when it comes to resolutions and framerates that work best for you. Another big positive is that the Hero12 has a pretty large field of view and can capture an aspect ratio of 8:7, which is pretty massive, all things considered.

Read more