Fujifilm reveals pricing for the FinePix X10

x10We recently introduced you to the Fujifilm FinePixX10, the upcoming addition to its infant X-series. The X100 was an inspiring, retro-throwback that created something of a frenzy. The X10 is the follow-up with similar retro styling and simplified interior hardware.

The ever-so-slightly downgraded specs and bumped up ease-of-use factor led us to assume the X10 would cost less than its predecessor, which was a gut-busting $1,300. As luck would have it, we were right. Fuji tells us the X10 will retail for $599.95 and will be available next month.

$600 is a massive reduction from the original X-series camera, and given that many reviewers major complaint was that the steep price would elude many consumers, the X10 could be a much larger commercial success.

Like we noted, the notable difference between the X10 and the X100 is that the coming camera won’t featured the extremely-hyped hybrid viewfinder. Instead the X10 will feature an optical viewfinder, so traditionalists and manual camera loyalists should still feel at home with this homage to classic camera styles. 

If you’re particularly excited about the new release, be sure to check out our quick Q&A segment on the X10

Photography

Forget folding phones, the Insta360 EVO camera folds in half to shoot 360 video

The Insta360 EVO is a...flip camera? Unfolded, the Insta360 Evo shoots 3D in 180 degrees, folded, the new camera shoots in 360 degrees. The EVO launches with what are essentially a pair of 3D glasses for your phone, not your face, the…
Gaming

The best of the last generation: Our 50 favorite Xbox 360 games

The Xbox 360 thrived during a generation where games were plentiful. Here's our list of the best Xbox 360 games of all time, including all game genres and even a few special indie hits.
Gaming

How do Nintendo Switch, Xbox One X compare to each other? We find out

The Nintendo Switch is innovative enough to stand apart from traditional consoles, but could it become your primary gaming system? How does the Switch stack up against the Xbox One?
Gaming

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.
Computing

Struggling to pick between a MacBook Pro and Surface Pro 6? This guide can help

Unsure how to choose between a Windows and MacOS laptop? There are plenty of options out there, with some better than others. We pitted the MacBook Pro vs. Surface Pro 6 to see which is the best, whichever operating system you prefer.
Photography

Obsbot Tail camera uses A.I. to follow the action (or a pet) for you

Want to capture more epic action selfies, or see what your pet is doing while you're gone? The Obsbot Tail is a camera-gimbal combo that uses artificial intelligence to follow the action.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Write music with your voice, make homemade cheese

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Social Media

Twitter takes a cue from Instagram and Snapchat with new quick-swipe camera

Twitter is giving the "what's happening" treatment to photos and video by allowing users to access the in-app camera fast enough to catch and share the moment. The new Twitter camera is now accessible with a swipe.
Photography

The Lensbaby Composer Pro II with Edge 35 mimics tilt-shift blur for less cash

Want to create a tilt-shift image on a budget? The new Lensbaby Composer II with Edge 35 mimics the look of a tilt-shift lens for under $500. The new Edge 35 optic is part of the Composer Pro II optics system.
Photography

Loupedeck Plus can now edit video, audio with Final Cut Pro

The list of Loupedeck Plus-compatible software is growing. The photo-editing console now works with Final Cut Pro and Adobe Audition for video and audio editing. The controls can be configured to be used on either platform.
Photography

Photography News: Taking a smartphone photo probably saved this guy’s life

A man was snapping a photo in Australia when the smartphone stopped an arrow shot at his face. In this week's photography news, see Canon's plans for a stabilized mirrorless, Hasselblad's newest accessories, Samyang's latest lens, and more.
Deals

The best budget-friendly GoPro alternatives that won’t leave you broke

Cold weather is here, and a good action camera is the perfect way to record all your adventures. You don't need to shell out the big bucks for a GoPro: Check out these great GoPro alternatives, including some 4K cameras, that won’t leave…
Computing

Nvidia’s A.I. Playground lets you edit photos, experience deep learning research

Nvidia is making it easier to access information on deep learning research. It has launched an online space with three demos for image editing, styling, as well as photorealistic image synthesis. 
Photography

Paper designs digitize in real time using an Illustrator-connected paper tablet

Love graphic design, but prefer the feel of real paper? The new Moleskine Paper Tablet - Creative Cloud Connected syncs with Adobe Illustrator in real time, turning paper sketches into digital drawings.