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Fuji’s latest mirrorless boasts an unobstructed flip screen for selfie lovers

FUJIFILM X-A10 Promotional Video / FUJIFILM
Just two months after releasing the budget X-A3, Fujifilm Global announced a second entry-level shooter on Thursday — and this one is for the selfie lovers.

01Instead of using the upgraded 24-megapixel sensor of the X-A3, the Fujifilm X-A10 builds on a 16-megapixel sensor and adds a few selfie options. Fujifilm says the sensor is newly developed, but it seems to have several features in common with the older 16-megapixel option found in the 2015 X-A2. The LCD screen boasts a sliding mechanism that allows the screen to flip up without the camera’s body blocking off a portion of the screen. That full view, however, comes at a cost — the X-A10 does not include a hot shoe slot for using an external flash.

Like other options in Fujifilm’s X-A series, the X-A10 doesn’t use the brand’s X-Trans sensor. That means while consumers can expect the same color and skin tone reproduction, the camera still uses the optical low-pass filter. The filter is designed to eliminate any distortion in fine patterns — often picked up in clothing — but it also tends to lower the amount of detail the camera picks up.

Besides that LCD screen that offers an unobstructed front-facing view, the X-A10 appears to take on most of the features of the 2015 X-A2, from the sensor to the 410-shot battery life. The camera also pairs with the same kit lens, an XC 16-50mm f/3.5-5.6 OIS II that allows for macro shots from as close as 7cm in front of the lens. Like the predecessor, the camera doesn’t have a viewfinder.

Performance, Fujifilm says, is also on par with the X-A2 — and the specs for the camera’s burst and shutter speeds are identical to the X-A3 as well, with a 6fps burst and a 1/3200 shutter speed (1/4000 with the mechanical shutter). The X-A10 lacks the X-A3’s touchscreen and is also missing that hot shoe slot for using an external flash.

That 100 percent screen view while taking selfies may not be enough to prompt consumers to pick the X-A10 over the X-A3’s tilting touchscreen and hot shoe compatibility — but a difference in price could come into play. Fujifilm has not yet released a list price or availability date for the X-A10, though several publications based in Europe are giving the new camera a price of 499 euros, which would translate into about $530. The older X-A2 lists for $549 (and still includes that hot shoe slot) while the X-A3 sits at $599.

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