Fujifilm X30 unveiled with electronic viewfinder, improved battery life, and more

fujifilm x30 1
Fujifilm on Tuesday announced the X30 premium compact, an updated version of the X20 that launched just over 18 months ago.

While much stays the same – like its predecessor, the X30 sports a 12-megapixel, 2/3-inch X-Trans CMOS II sensor and a 28-112mm f/2.0-2.8 lens with 4x optical zoom, and can shoot up to 12fps – there are a number of notable improvements, too.

For starters, Fujifilm has introduced a 2.6-million-dot OLED electronic viewfinder with the X30, replacing the X20’s optical-based offering. The image offered by the new viewfinder is, according to Fujifilm, the largest and fastest in its class, and automatically adjusts brightness according to the ambient light levels.

In addition, the X30 has been upgraded with a tilting 3-inch, 920k-dot LCD monitor, helping you to score more hits with those tricky over-the-head shots, and saving you from having to lie on the ground if it’s an ultra-low viewpoint you’re after.

The camera also now comes with Wi-Fi connectivity as well as a new ‘Classic Chrome’ film simulation mode.

fujifilm x30 close-up

Battery performance, which was something of a disappointment with the X20, has been vastly improved, with the Fujifilm X30 able to rattle off around 470 images on a single charge. The X20 only managed 270 before the battery bars fell away.

Design-wise, the retro-styled Fujifilm X30 has grown slightly in size and, at 423g (14.9oz), is 70g (2.5oz) heavier than its predecessor. The new camera retains the sturdy magnesium alloy body of the X20, and comes with a newly designed hand grip that appears to jut out a little more than on the previous model.

Related: Street photographer offers advice to younger self

On paper, the Fujifilm X30 looks to be a decent improvement on the X20, and could prove tempting for photographers on the hunt for a high-end compact.

With smartphones decimating the regular compact camera market in recent years, many camera manufacturers, Fujifilm included, are focusing increasingly on developing more powerful premium compacts. Such cameras, most of which are capable of producing excellent images, are proving popular with DSLR shooters looking for a lighter walk-around shooter, as well as beginners looking to take their photography to the next level.

The Fujifilm X30 is set to hit stores at the end of next month.

[Source: Fujifilm]


Ricoh shows off upcoming GR III advanced compact with 3-axis stabilization

Although many details remain to be seen, Ricoh is calling its new GR III a “totally new breed” of GR camera. Resolution is increased to 24MP, the lens has been redesigned, and it now features 3-axis sensor-shift stabilization.

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera just isn't giving you the results you're looking for, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses - something no phone…

Canon crams more resolution and speed in the 65x zoom PowerShot SX70 HS

The new Canon PowerShot SX70 HS keeps the same notable 65x zoom lens, but adds resolution, speed, and 4K video while lightening the camera body. The bridge camera is a much-needed update to the 4-year-old SX60 HS.
Social Media

Instagram feature that lets you reshare others’ posts may be on its way

Despite constant calls from many of its billion-plus users, Instagram has always refused to offer an option that lets Instagrammers reshare others' posts that appear on their feed. New reports suggest this could be about to change.

Photography News of the Week: Fujifilm creates A.I. for use in designing albums

Spending too much time culling photos and designing albums? Fujifilm is developing artificial intelligence that could help. The A.I., new camera bags, and extreme weather camera protection are in Photography News of the Week.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Click-to-brew beer, comfy headlamps, and more

Check out our roundup of the best new crowdfunding projects and product announcements that hit the Web this week. You can't buy this stuff yet, but it sure is fun to gawk!
Product Review

There's no such thing as the perfect camera, but Nikon's D750 is damn close

The Nikon D750 DSLR is an excellent example of what full-frame cameras can do. It produces beautiful photos and videos. But does it justify its high price? Yes, it does -- and the camera's age means an even better deal.
Photo Galleries

Leica continues instant film trend with the classically styled Sofort camera

While the name may sound funny -- Sofort is German for immediately -- the Leica Sofort immediately pops out film photos. The company's first instant film camera uses classic Leica styling but adds a mirror for selfies.

When you're ready to shoot seriously, these are the best DSLRs you can buy

For many photographers the DSLR is the go-to camera. With large selection of lenses, great low-light performance, and battery endurance, these DSLRs deliver terrific image quality for stills and videos.

Musicbed gives YouTube creators a legal soundtrack option

YouTube flags videos that use copyrighted music in them -- so music licensing platform Musicbed is launching a new subscription plan and a way to tell YouTube's bots to back off with those flags.

Irix gets up close with the 150mm Macro in new, lightweight Dragonfly finish

Deviating from the company's original ultrawide lenses, Irix has announced a new 150mm macro lens. The Irix 150mm f/2.8 Macro 1:1 is the start of a new Dragonfly line that uses a unique construction for a lighter, durable body.
Social Media

Snap, then shop? Snapchat’s camera will soon buy stuff from Amazon

Want to Snap that item and buy it for yourself? Snapchat is testing an option to shop on Amazon using the camera. The tool works similar to Shazaming a song inside Snapchat; users tap and hold on the screen inside the camera mode.
Social Media

Instagram’s co-founders have resigned from the Facebook-owned company

In a surprise move, Instagram co-founders Kevin Systrom and Mike Krieger are stepping down from their roles as CEO and chief technology officer, respectively. It's not clear why the pair have chosen to leave the Facebook-owned company.