Fun camera store video goes viral, nearly a million hits in a week

battle_at_f-stop_ridge2War photography is a serious thing – but not when it’s tackled by workers at a Canadian camera store.

An imaginatively directed promotional video made by employees of a Calgary camera store (called, not quite so imaginatively, The Camera Store) has gone viral. The 60-second shootout, entitled Battle at F-Stop Ridge, has clocked up more than 800,000 views in little more than a week after being uploaded.

The entertaining production shows the store’s employees engaged in a mock military battle, except that they’ve replaced guns with cameras. Instead of shooting bullets, the ‘soldiers’ shoot nothing more lethal than pictures – lots of them. The sound of the shutters turning over at high speed really brings the video to life, together with some nice directorial touches.

You can take a look at it here:

Writing on the PhotoRepublik website, the man behind the camera, Jordan Drake, gave some interesting background to the making of Battle at F-Stop Ridge. Showing that you no longer need highly expensive equipment to produce something cinematic, Drake used the Canon 5D Mark II as his primary camera. Everyone in the team threw ideas into the mix. “The entire film was a collaboration in the best way,” Drake writes.

Overlooked by many amateur filmmakers, Drake knew that the movie’s sound was key to the success of the production. Recordings of multiple camera shutters were made before the shoot, then mixed with live recordings in the final edit. On the subject of adding a music soundtrack, he writes: “I considered using some, but decided against it as it would detract from the intensity I was going for. Looking at a video posted online, someone added a score to the video, and I don’t think it plays nearly as well.”

The whole shoot took just four hours, with the camera operating at 24fps to give it a more cinematic look. As for editing, that took Drake an impressive seven hours on Final Cut Pro, with it becoming “progressively more outlandish” as the edit went on.

With the video approaching a million views, the guys at the store must be elated with the response. We eagerly await the sequel.

Emerging Tech

Awesome Tech You Can’t Buy Yet: heat-powered watches, phone cases with reflexes

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Movies & TV

From premiere date to footage: Here's all we have on 'Game of Thrones' season 8

With the eighth and final season looming, Game of Thrones fever has officially become a pandemic. Our list of all the relevant news and rumors will help make the wait more bearable, if you don't mind spoilers.
Photography

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.
Photography

From 4K powerhouses to tiny action cams, here are the best video cameras

Although not as popular as they once were, dedicated video cameras still have their benefits. From travel vlogging to home movies to recording your kid's little league game, here are the best video cameras you can buy right now.
Gaming

Among hundreds of choices, these are the best 25 SNES games of all time

The Super Nintendo Entertainment System might be the greatest game console ever made, but what are the best titles for the system? Here are our picks for the best SNES games.
Photography

What to look for and what to avoid when buying a camera

Looking to buy a new camera? Our comprehensive camera guide for 2016 has answers to any camera or photography questions you might ask, whether in regards to pricing, image quality, or weatherproofing.
Photography

Authentic, holistic, retro photography is in: Here are 2019’s predicted trends

What types of imagery are we most drawn to? According to recent stock photography data from Adobe, StoryBlocks, and Shutterstock, authentic, holistic, and humanitarian content will be in high demand in 2019.
Social Media

No yolk! A photo of an egg has become the most-liked post on Instagram

Until this weekend, the most-liked post on Instagram was of Kylie Jenner's baby daughter, which has around 18 million likes. It's now been knocked off the top spot not by a stunning sunset or even a cute cat, but by an egg.
Photography

Going somewhere? Capture more than your phone can with the best travel cams

Hitting the road or doing some globetrotting this year? Bring along the right camera to capture those once-in-a-lifetime vacation memories. Here's a list of some of our current favorites.
Photography

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.
Photography

This A.I.-powered camera follows the action to produce epic selfie videos

Want to capture more epic action selfies? The Obsbot Tail is a camera-gimbal combo that uses artificial intelligence to follow the action. Using a handful of different modes, the camera works to keep the action in the frame.
Photography

Sony crams its best camera tech into the new $900 A6400

Love Sony's autofocus, but can't stomach the full-frame price? The Sony A6400 mirrorless camera uses some of the same autofocus technology and the processor of the A9 in a compact, more affordable crop-sensor camera.
Photography

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera just isn't giving you the results you're looking for, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses -- something no phone…