Skip to main content

GoPro inks deal with ESPN for this year’s X Games

GoPro Hero3 (alternate2)
Image used with permission by copyright holder

Camera maker GoPro has just inked a deal with ESPN ensuring that the sports channel will use its action-branded cameras for the X Games live broadcast in Aspen. From Jan. 24 through the 27, ESPN will be airing footage captured by the company’s cameras designed with athletics in mind.

“We are thrilled to be working with ESPN on X Games,” Paul Crandell, GoPro’s vice president of marketing, said in a statement on Tuesday. “GoPro has become the best-selling camera in the world thanks to the passion and creativity of action sports athletes and fans across the world, so it feels fitting that, together with ESPN, we’ll be opening up a new chapter of the X Games.

Recommended Videos

The newly signed three-year agreement appoints GoPro as an official ESPN partner for the winter-themed athletic event.

“And what’s more humbling is that ESPN, the premier Sports channel of all-time, is counting on our little cameras to push the boundaries of the content and viewing experience,” Crandell also said.  

During this year’s games, GoPro will be spearheading major events on site such as the GoPro Snowmobile Best Trick at X Games Aspen and the GoPro BMX Big Air at X Games Los Angeles. As part of this new partnership, the camera manufacturer will be producing its own content for the X Games which will focus on athlete stories and cultural narratives.

GoPro has not announced any further details on the types of cameras it will use for this month’s X Games, but there’s a possibility we’ll see some footage from its GoPro Hero 3 lineup. The action-camera maker unveiled this line of next-gen cameras in October – marking a thinner and lighter improving from its previous Hero line. Most notably, the black version of the Hero 3 can even shoot video at up to 4K resolution.

GoPro touts itself as the world’s most versatile camera, and a recent teardown from iFixit delves into the Hero 3’s internal components. Since its flaunted as a rugged on-the-go type camera, most of the components are fairly simple to remove. We’re sure to experience some of this flexibility and extreme vantage points at this year’s X Games via ESPN.

Lisa Eadicicco
Former Digital Trends Contributor
Lisa Eadicicco is a technology and video game reporter based in New York City. She graduated from Purchase College in 2012…
GoPro launches ultralight, affordable Hero 4K Camera for $199
The 2024 GoPro hero is frozen in ice.

GoPro enthusiasts have a new camera to consider after the company introduced its miniature, ultralight 4K Hero late last week. It is the company's smallest and most affordable offering, costing just $199.

The Hero is waterproof and combines GoPro's simplest user interface with 4K video, 2x slo-mo at 2.7K resolution, and 12-megapixel photos. It is available on retail shelves around the world and online at GoPro's website.

Read more
Nearly every GoPro model is on sale at Best Buy today
The GoPro Hero 12 Black action camera on a white background.

For adventure lovers on the hunt for GoPro deals, you should check out the discounts that are currently available from Best Buy. The two latest models of the action camera, the GoPro Hero 12 Black and the GoPro Hero 11 Black, are on sale with $100 discounts, and there are also bargains for bundles. We're not sure how much time is remaining before these lowered prices return to normal though, so if you want to enjoy savings when buying either of these action cameras, you're going to have to proceed with your purchase as soon as you can.

See Deals

Read more
This GoPro bundle is only $250 and includes awesome accessories
The GoPro HERO11 Black Bundle includes the GoPro HERO11 along with a head strap, quick clip, and two Enduro batteries.

One thing you should be really excited about right now is looking through the few good early Prime Day deals we keep seeing every day. Its just a few, so you don't have to go searching for something in particular to look for, but can instead evaluate an item on its own. One such deal is on a GoPro Hero 11 Black that comes with a lot of accessories. Even if you usually aren't the type to even consider a GoPro, fearing extra costs and problems later, this deal makes it interesting because you know that you're getting a lot of extras with it and can probably enjoy the device problem-free straight out of the box. Right now, the kit is just $250 for Amazon Prime members, down $130 from the usual $380. Tap the button below to see it for yourself or keep reading to see more about the camera and the accessories.

$250, was $380

Read more