Amid rumors and restructuring, GoPro says it’s not actively looking for a buyer

gopro plus gets camera replacement stays 5 dollars hero6 example
GoPro may be ditching the drone market as the company works its way through a restructure — but the company isn’t actively looking for a buyer. After the company announced the grounding of is drone efforts, an anonymous source told CNBC that GoPro had previously hired J.P. Morgan Chase to look for a buyer. According to a statement from GoPro, however, the company isn’t actively seeking out a buyer.

“We’ve always been clear that we are open to any opportunity that will help us scale our mission,” A GoPro representative told Digital Trends. “JP Morgan is our banker, but there is no active engagement to sell. It is our responsibility to scale the business, so if the right opportunity presented itself, it’s something we would consider.”

The announcement for reducing around 250 more staff members and pulling out of the drone industry generated questions about the action camera giant’s future.  In another report, GoPro CEO Nick Woodman said the company wished to remain independent but would consider “partner[ing] up with a larger organization that could help us scale the company.” Woodman, however, also said that the company wasn’t actively looking for a buyer.

GoPro announced a restructuring plan at the end of 2016, cutting around 200 jobs and eliminating its entertainment division at the time. The company cut another 270 jobs in March. This morning in the fourth quarter preliminary results, the company said staff would be reduced to under 1,000, a cut of at least 252 positions. That totals more than 700 jobs in a little over a year’s time.

While the last year has been a rough one for the action camera giant, amid all the job cuts and the recall and then discontinuation of Karma, the company has had a few positive experiences as well. According to the preliminary earnings statements, the company’s 360 camera, Fusion, is selling better than expected. A price cut to the Hero5 more than doubled sales during the holidays, and the company just made a similar move with the Hero6. In the third quarter of 2017, the company posted its first profit in two years.

In a statement, Woodman said the lowered expenses from the restructuring combined with the company’s hardware and software roadmap should return the company to profitability for 2018. GoPro is now on an annual update schedule for its action cameras, while recent efforts have also focused on software expansion, including Quik Stories, the app that edits down GoPro footage until a shareable clip, and Overcapture options for the 360 Fusion.


New Sony patent suggests a wireless PSVR headset could be on the way

Images and documents in the Japan Patent Office appear to suggest that Sony is planning a wireless version of the PlayStation VR headset. It isn't clear which system it will be used for.
Movies & TV

The best new movie trailers: Aliens, Avengers: Endgame, Charlie Says, and more

Everyone loves a good trailer, but keeping up with what's new isn't easy. That's why we round up the best ones for you. This week, it's new trailers for Avengers: Endgame, Aladdin, Charlie Says, Doom: Annihilation, and more.

The best budget-friendly GoPro alternatives that won’t leave you broke

Cold weather is here, and a good action camera is the perfect way to record all your adventures. You don't need to shell out the big bucks for a GoPro: Check out these great GoPro alternatives, including some 4K cameras, that won’t leave…
Emerging Tech

Opportunity’s final image is a haunting panorama of the Martian surface

The Opportunity mission to Mars may be no more, but the rover's legacy lives on. Now NASA has released the final image captured by Opportunity, and it's a stunning panorama of the Martian surface.

The Lensbaby Composer Pro II with Edge 35 mimics tilt-shift blur for less cash

Want to create a tilt-shift image on a budget? The new Lensbaby Composer II with Edge 35 mimics the look of a tilt-shift lens for under $500. The new Edge 35 optic is part of the Composer Pro II optics system.

Loupedeck Plus can now edit video, audio with Final Cut Pro

The list of Loupedeck Plus-compatible software is growing. The photo-editing console now works with Final Cut Pro and Adobe Audition for video and audio editing. The controls can be configured to be used on either platform.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Write music with your voice, make homemade cheese

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!

Photography News: Taking a smartphone photo probably saved this guy’s life

A man was snapping a photo in Australia when the smartphone stopped an arrow shot at his face. In this week's photography news, see Canon's plans for a stabilized mirrorless, Hasselblad's newest accessories, Samyang's latest lens, and more.

Nvidia’s A.I. Playground lets you edit photos, experience deep learning research

Nvidia is making it easier to access information on deep learning research. It has launched an online space with three demos for image editing, styling, as well as photorealistic image synthesis. 

Paper designs digitize in real time using an Illustrator-connected paper tablet

Love graphic design, but prefer the feel of real paper? The new Moleskine Paper Tablet - Creative Cloud Connected syncs with Adobe Illustrator in real time, turning paper sketches into digital drawings.

Insta-checkout? New Instagram service lets you shop without leaving the platform

Shopping on Instagram no longer means leaving the platform to checkout in a web browser. Instagram checkout launched in beta today with a handful of retailers, allowing users to checkout without leaving the app.

Make the most of your toner with our five favorite color laser printers

Color laser printers have improved dramatically over the years, and today's models offer both blazing print speeds and great image quality. Here are our favorite color laser printers, from massive all-in-ones to smaller budget options.

Sony’s latest sensor is stacked, backlit, and equipped with a global shutter

Say this five times fast: Backlit, stacked, global shutter sensor. Sony managed to cram all three technologies into one sensor. The result is a high-speed sensor with a higher resolution without sacrificing low-light quality.

You can now use the innovative Red Hydrogen One on Google Fi

The Red Hydrogen One was first announced in 2017 and has been delayed a few times since then. Now, the Red Hydrogen One is finally available, featuring a Qualcomm Snapdragon 835, 6GB of RAM, and 128GB of storage.