Skip to main content

Already an action cam juggernaut, GoPro plans to go public and grow even bigger

gopro plans to become a public company files for ipo cheststrap
Image used with permission by copyright holder

Update 5-21-2014: GoPro continues with its IPO filing, and it’s almost there. The company has tapped J.P. Morgan, Barclays, and Citigroup as lead underwriters. The company would trade on Nasdaq under the symbol GPRO

GoPro has grown tremendously since coming on the scene, with a commanding presence in the POV action cam market. But the company is poised to get even bigger: GoPro is in the process of going public, and has filed the paperwork for the initial public offering, according to TechCrunch. Once the Securities and Exchange Commission completes its review, GoPro will become a public company.

This isn’t the first time GoPro has planned for an IPO. In 2012, IPO plans were put aside after it secured $200 million in private investment from Foxconn, which saw GoPro’s value shoot up to $2.25 billion. But CEO Nicholas Woodman said there were still plans to go public. Indeed, the new IPO plans may be the reason why GoPro brought in former Qualcomm Atheros SVP Jack Lazar as its new chief financial officer; Lazar has a lot of experience with these things.

For a company that started with $64,000 to making more than $500 million on its cameras – profit that traditional camera companies could only hope for these days – the company could become a Wall Street darling should the IPO go through. Woodman even hinted that GoPro might exceed $1 billion in revenue for 2013. It’d be interesting to see, with shareholders to account for, where the company plans to go when it becomes a public entity.

(Image via GoPro)

Editors' Recommendations

Les Shu
Former Digital Trends Contributor
I am formerly a senior editor at Digital Trends. I bring with me more than a decade of tech and lifestyle journalism…
GoPro Hero 11 Black leak suggests a moderate upgrade
How GoPro's yet-to-be-announced Hero 11 Black action camera could look.

GoPro is expected to unveil the latest iteration of its popular action camera this month.

Reports from German technology site WinFuture  suggest that while the physical design of the Hero 11 Black may be similar to its predecessor -- including a 1.4-inch front display on the front and a 2.27-inch touchscreen display on the back -- the new camera will sport a wider lens capable of 27-megapixel stills, up from the 23 megapixels that come with the current device.

Read more
GoPro Hero 10 Black vs DJI Action 2 vs. Insta360 One RS: Clash of the action cameras
The Insta360 One RS with the 360 lens mod, DJI Action 2, and GoPro Hero 10 Black in a snow bank.

Some circumstances call for a camera that can survive whatever the world can throw at it, and for such situations, the clear choice is an action camera. While a DSLR or smartphone may shatter when dropped, or fizzle out and die when dunked in the briny deep, an action camera will endure all but the most extreme catastrophes. GoPro is by far the best known and most established action camera company -- so much so that you most likely identify action cameras as "GoPros."

However, there are more options available to consumers, with DJI and Insta360 throwing their hats in the ring with cameras that rival GoPro for the action camera crown. It’s a shockingly even match, and more a matter of which is right for you than which is best. I've spent the past year extensively testing the GoPro Hero 10 Black, DJI Action 2, and Insta360 One RS so that I can help you pick the ideal action camera.
With action cameras, an important factor to consider is how easy they are to use in the field. It’s important to be able to start and stop recording quickly and easily in adverse conditions. In this regard, the Hero 10 Black is the clear winner for a couple of reasons. Primarily, that great big record button on top is by far the easiest to find by feel, even with thick ski gloves on. The other two are fine in this regard, but I was never as sure of whether I had actually activated or ended recording with them.

Read more
GoPro takes to the skies with the Hero10 Black Bones
The GoPro Hero 10 Black Bones mounted on an FPV drone.

GoPro’s cameras have always enjoyed a close association with drones, though that relationship has had its ups and downs. However, after the sagas of the Phantom and the Karma have faded into history, the use of GoPros to capture aerial footage has only accelerated. The hobby of building and flying first-person view (FPV) drones is a passionate pastime and profession for a growing number of people, and GoPros are by far the most popular camera for capturing FPV footage. Now, GoPro has created a camera specifically designed to take to the skies.

The GoPro Hero10 Black Bones is a stripped-down, heavily modified version of the Hero10 Black, GoPro’s flagship action camera, which I praised highly in my review of it last fall. FPV drones are stripped to the bare minimum, as every milligram of weight can mean the difference between a maneuverable and acrobatic racing machine, and one that wallows through the skies.

Read more