GoPro, Red Bull announce tighter bond in exclusive multiyear partnership

By Gannon Burgett May 24, 2016

GoPro and Red Bull Announce Global Partnership

GoPro announced it is teaming up with Red Bull in the form of an exclusive global partnership. Starting today, GoPro will be Red Bull’s exclusive provider of action cameras and content.

But the news isn’t entirely surprising. Over the years, GoPro and Red Bull have worked together on various projects, and GoPro cameras have been used in Red Bull-sponsored events. But it wasn’t until today that the two companies officially inked a far-reaching business deal.

Related Videos

The partnership is said to be multi-year, but no specific time frame has been given. As a result of this partnership, Red Bull will receive equity in the action cam manufacturer, while GoPro gets to officially slap its name on any and all point-of-view content for Red Bull.

This collaboration should come across as a no-brainer considering both companies’ targeted demographics are all but identical. Not only do they get access to each other’s marketing, they’ll also be able to piggy-back off each other’s distribution platforms, including The GoPro Channel, Red Bull TV, Red Bull.com, and the Red Bull Content Pool.

DCIM101GOPROG0381570.

“This partnership is very strategic for GoPro” GoPro CEO, Nicholas Woodman, said in a statement. “We share the same vision…to inspire the world to live a bigger life. While we’ve worked closely for many years, as official partners we’ll be able to more effectively help one another execute our shared vision and scale our respective businesses. GoPro and Red Bull, as a match, are as good as it gets.”

Red Bull CEO Dietrich Mateschitz echoed the sentiments, saying, “First person perspectives, breathtaking images and cutting edge cinematography are the hallmarks of every story told within Red Bull’s portfolio of productions and live broadcasts… As partners, Red Bull and GoPro will amplify our collective international reach, the power of our content and ability to fascinate.”

Although we’re used to seeing the two brands work together up until now, it’ll be exciting to see what’s in store now that there’s an official and exclusive partnership.

Editors' Recommendations

Topics

Photography

GoPro drops teaser video for Hero10 camera ahead of Thursday’s reveal

watch gopros teaser video for the new hero10 action camera gopro hero 10

GoPro is set to reveal the latest iteration of its popular action camera on Thursday, September 16.

The California-based company has just dropped a slick teaser video (below) for the Hero10 Black. The 57-second production, titled A New Era of GoPro, shows a slew of beautifully cinematic and highly dramatic action shots (you wouldn’t really expect anything less) as GoPro attempts to create a buzz around its latest product release.

Mobile

GoPro Hero 10 Black leak reveals images and specs

GoPro Hero 10 Black.

Images of the GoPro Hero 10 Black leaked yesterday, giving us our first look at images of the device along with specs. WinFuture, a German publication that previously leaked information about the redesigned Hero 9 Black in August last year was also the source of the latest leak. A report on the website suggests the Hero 10 Black looks similar to its predecessor (Hero 9 Black) in terms of size, design, and external accessibility features. The only design difference so far can be seen in blue accents that spell out "10 Black."
The major hardware changes we're seeing are improvements to processing power with the new GP2 processor and an improved image sensor that beefs up from 20-megapixels to 23-megapixels The Hero 10 Black is also expected to support 5.3K video recording at a smooth 60 frames per second (fps), 4K videos at 120 fps, and 2.7K videos at 240 fps. The last one can help you create high-resolution slow-motion clips. This is a considerable improvement over previous models that only supported 5K recording at 30 fps and 4K recording at 60 fps.

Marketing materials seen by WinFuture hint that Hero 10 Black’s in-camera software stabilization will see an improvement to offer "gimbal-like stabilization", after being upgraded to HyperSmooth 4.0 and TimeWarp 3.0 for time-lapse videos. Users can also enjoy an auto-upload function to transfer files online at a much quicker speed. The Hero 10 Black also supports 1080p live streaming, the same as previous models. Finally, the Hero 10 Black is said to offer 10 meters deep housing, touchscreen controls, and voice accessibility. Users can also access the webcam mode along with SuperPhoto and HDR options. These features combined with the improved recording capability have the potential to be a gamechanger for streamers and on-the-scene photographers.
The company hasn’t made a formal announcement so we don’t know how much the Hero 10 Black would cost. The previous edition, Hero 9 Black was released at $450 and is currently priced at $400 (excluding the subscription), so we can expect a number around this range, perhaps a bit higher. Given the scale of the recent leaks, the launch of the Hero 10 Black is likely to be imminent.

News

Model train set looks like the real thing in this GoPro video

model train set looks like the real thing in this gopro video railway realism

Canadian Jason Shron eats, sleeps, and dreams trains. He also builds replicas of full-size ones and puts them in his basement.

And it doesn’t end there. With the pandemic keeping him home over the last year, Shron turned his attention to another project that he says has been on his mind since he was a kid: Creating a model of the Kingston Subdivision railroad that runs from Toronto to Montreal.