GoPro, Red Bull announce tighter bond in exclusive multiyear partnership

GoPro announced it is teaming up with Red Bull in the form of an exclusive global partnership. Starting today, GoPro will be Red Bull’s exclusive provider of action cameras and content.

But the news isn’t entirely surprising. Over the years, GoPro and Red Bull have worked together on various projects, and GoPro cameras have been used in Red Bull-sponsored events. But it wasn’t until today that the two companies officially inked a far-reaching business deal.

The partnership is said to be multi-year, but no specific time frame has been given. As a result of this partnership, Red Bull will receive equity in the action cam manufacturer, while GoPro gets to officially slap its name on any and all point-of-view content for Red Bull.

This collaboration should come across as a no-brainer considering both companies’ targeted demographics are all but identical. Not only do they get access to each other’s marketing, they’ll also be able to piggy-back off each other’s distribution platforms, including The GoPro Channel, Red Bull TV, Red Bull.com, and the Red Bull Content Pool.

DCIM101GOPROG0381570.

“This partnership is very strategic for GoPro” GoPro CEO, Nicholas Woodman, said in a statement. “We share the same vision…to inspire the world to live a bigger life. While we’ve worked closely for many years, as official partners we’ll be able to more effectively help one another execute our shared vision and scale our respective businesses. GoPro and Red Bull, as a match, are as good as it gets.”

Red Bull CEO Dietrich Mateschitz echoed the sentiments, saying, “First person perspectives, breathtaking images and cutting edge cinematography are the hallmarks of every story told within Red Bull’s portfolio of productions and live broadcasts… As partners, Red Bull and GoPro will amplify our collective international reach, the power of our content and ability to fascinate.”

Although we’re used to seeing the two brands work together up until now, it’ll be exciting to see what’s in store now that there’s an official and exclusive partnership.

Emerging Tech

Awesome Tech You Can’t Buy Yet: DIY smartphones and zip-on bike tires

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Gaming

What you should know about 'Red Dead Redemption 2' before it launches

The long-awaited (and long-rumored) sequel to Rockstar Games' Red Dead Redemption is confirmed. Red Dead Redemption 2 will arrive next spring. Here's everything we've heard about the game so far.
Mobile

Which Verizon plan is best for you? We check out family, individual, and prepaid

Verizon offers lots of plans for individuals, your family, and folks who want prepaid service. Here is everything you need to know about Verizon's plans, from data packages and smartphones to Big Red's prepaid plans.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.
Movies & TV

The best shows on Netflix in October, from 'Mindhunter’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Photography

Photography News: Raw edits on iPad and an A.I. research lab for PicsArt

In this week's photography news, Canon launched an iPad app that allows for RAW edits on the go. Popular mobile editing app PicsArt now has a research lab dedicated entirely to A.I.-powered tools.
Product Review

The design still says retro, but Fujifilm's X-T3 is all about the future

If the X-T2 brought Fujifilm into the modern era, the X-T3 is focused on the future. With a new sensor and processor, completely revamped autofocus, and vastly upgraded video, it's the new APS-C camera to beat.
Emerging Tech

Here’s all the best gear and gadgetry you can snag for $100 or less

A $100 bill can get you further than you might think -- so long as you know where to look. Check out our picks for the best tech under $100, whether you're in the market for headphones or a virtual-reality headset.
News

Kodak’s ‘Digitizing Box’ service saves precious memories stuck on old media

If you've been meaning to convert your old family photos, videotapes, films, and audio recordings to digital but never seem to get around to it, then a new service from Kodak may prompt you to add it to your "to-do" list again.
Photography

You can finally throw away your PC; Photoshop is coming to the iPad

A full version of Photoshop is coming to the iPad -- and soon, other tablets, as well. Adobe also launched several new features for Photoshop and Lightroom, including a new Content-Aware Fill tool.
Photography

Adobe’s Premiere Rush is a video-editing app designed for social media projects

At Adobe MAX 2018, Adobe unveiled updates across the board for all of its Creative Cloud apps, from the release of Premiere Rush CC, a social-focused video editor, to Project Gemini, a digital drawing and painting tool.
Photography

Sony crammed 28x zoom, 4K into a $450 camera that weighs as much as a smartphone

The Sony HX99 is a tiny compact camera that mixes 4K and fast burst speeds with a 28x optical zoom. The travel zoom camera upgrades the processor over the earlier model for better video and super-long-burst captures.
Photography

When you're ready to shoot seriously, these are the best DSLRs you can buy

For many photographers the DSLR is the go-to camera. With large selection of lenses, great low-light performance, and battery endurance, these DSLRs deliver terrific image quality for stills and videos.
Photography

Remove photo bombs, other unwanted objects with Photoshop’s new Content-Aware Fill

Photoshop's newest A.I-powered tool helps remove objects or fill in gaps for a distraction-free photo in the new Adobe Photoshop CC 2019. Here's how to remove an object in Photoshop using the new Content-Aware Fill.