Is turnabout fair play? GoPro is now suing the makers of the older Polaroid Cube

Polaroid Cube fingers
After Polaroid manufacturer C&A Marketing Inc. sued GoPro for copying the Cube’s design last year, GoPro is turning the tables, saying that it’s the Cube that is using GoPro’s patented technology. In a lawsuit filed Tuesday in the U.S. District Court in the Northern District of California, GoPro alleges that the Polaroid Cube copies two patents owned by the action-cam giant.

The first infringement claim relates to the software that allows the GoPro app to preview video footage remotely. According to the complaint, the Cube+ uses a similar software that converts footage to low-resolution in order for the footage to be viewed and edited remotely without slowing down the smartphone or eating up data. In the words of the complaint, “the invention reduces the computation and bandwidth demands of trying to preview the high-res image and can be used in viewing captured images through a [smartphone] app.”

GoPro says that the design of the Polaroid Cube also infringes on its own case designs. While the Cube emerged over a year before GoPro released the square Hero4 Session, GoPro filed a patent for a waterproof case for a square-shaped camera back in 2014.

The early case patent was one of GoPro’s arguments when they were on the receiving end of a lawsuit from C&A. In November of last year, the Polaroid licensee sued GoPro for copying the Cube with the Session. The original Cube was released early in 2014, with the Cube+ (which has Wi-Fi) introduced last year. The GoPro Session was released in 2015, a year after the original Cube. But at the time of the initial lawsuit, GoPro said that it had patented the Session in the European Union and Asia, with a patent pending in the U.S. The case patent from 2014 shows that GoPro was working on a cube-shaped camera before the Cube was available, the company claims.

GoPro's lawsuit claims Polaroid infringed on its patents, c
GoPro’s lawsuit claims Polaroid infringed on its patents, including one for an underwater housing.

Last year’s lawsuit was a hit to GoPro, who had already been suffering from lower sales and a falling stock price. And the Session, at first launch, had very disappointing sales — likely due to the fact that the firm priced the lower-quality camera at the same point as the full-fledged GoPros. GoPro has since cut the price in half, selling the Session for $199. The Polaroid Cube, in turn, sells for around half of that.

Photography

The Google Cardboard of scanners, this Kodak takes film from attic to Instagram

The Google Cardboard of film scanners, the Kodak Mobile FIlm Scanner uses a piece of cardboard and the camera that you already have in your pocket to get film in the attic on Instagram without a major investment.
Photography

Protect your photography gear in style with the best camera bags of 2019

A camera is an investment worth protecting. A good camera bag will keep your photo gear safe as you move it from location to location, but the best camera bags will do it in style. Here are our favorites in both form and function.
Buying Guides

Zoom, prime, wide, or telephoto? Here’s how to pick your next camera lens

Want to upgrade your camera lens, but not sure where to start? Our camera lens buying guide takes you through the world of interchangeable lenses and helps remove a little of the intimidation that comes with buying cameras lenses.
Photography

These are the best camera straps you can get your hands on

Choosing the right camera strap for your needs can be a tough decision. To help sort through the junk, we've rounded up the best camera straps on the market, from stylish neck straps to functional shoulder slings.
Deals

Prime Day deal: Toss your dogs treats and spy on them with the Furbo dog camera

Right now, most pet cameras are equipped with the function to dispense treats to your pets and interact with them from afar, like the Furbo dog camera. It is available on Amazon for the price of $199, an early Prime Day deal.
Photography

The magic hour creates magical photos. Here’s how to capture dreamy stunners

The golden hour, aka the magic hour, is a special time for photographers that happens twice a day. Here are some simple tips for making the most of this time to capture stunning portraits, landscapes, and the like.
Photography

Special-edition Hasselblad 907X honors the 50th anniversary of the moon landing

Hasselblad has announced a special edition of the CFV II 50C digital back a 907X camera body before either is available to buy or has even been priced. The camera offers a striking matte black finish, but is technically identical.
Photography

Get a new perspective with the best mounts for your camera, from GoPro to DSLR

Mounting your camera is a great way to get new perspectives. From suction cups that can safely secure a heavy camera to a speeding vehicle to lightweight handlebar mounts, here are the best mounts for your GoPro, mirrorless camera, or DSLR.
Photography

Fujifilm’s newest medium-format lens is lighter than a can of soda

Medium format is notorious for both image quality and bulk, but Fujifilm is continuing to press the advanced cameras into smaller sizes with the launch of the Fujinon GFX 50mm F3.5. The lens is the lightest Fujifilm medium format lens yet.
Mobile

A.I. photo filters use neural networks to make photos look like Picassos

Artificial Intelligence apps put a novel spin on social network-style photo filters. Instead of just overlaying an effect, these photo filters use machine learning and neural networks to transform an image into a predetermined style.
Photography

With 6 stops of stabilization, the Fujifilm XF 16-80mm F4 focuses on versatility

The new Fujifilm Fujinon XF 16-80mm F4 lens is designed for versatility. The stabilized 5x zoom lens packs in a close focusing distance, autofocus designed for stills and video, and weather-sealing.
Photography

Amazon Prime Day glitch saw pricey camera gear given crazy discounts

It seems like a few lucky photography enthusiasts had the best time during this year's Prime Day(s). Thanks to an apparent glitch on Amazon's site, some pricey camera gear ended up being sold for a fraction of the usual price.
Mobile

The best mobile collage apps, for when a single image or video just won't cut it

Today's collage apps combine images and videos into a crafted presentation complete with fonts, stickers, memes, and other elements that tells a story, instead of relying on a single iconic representation of a place or event.
Photography

From DIY to AAA, here's how to take a passport photo in 6 different ways

If you're applying for a passport or renewing one, you need to submit a photo in your official application. There are strict guidelines, but fortunately, it's something you can do at home. Here's how to take a passport photo.