Hurricane Sandy by the social media numbers

hurricane sandy by social media numbers instacane

We posted a gallery of Hurricane Sandy as told by Instagram and Twitter earlier this morning, but those were definitely not the only social networks people used to communicate with their friends, families, and followers. Social media sure got #Sandy starting late last week, surging in tweets, statuses, and photos by Sunday night and well into Monday when the hurricane made landfall across the east coast. 

Facebook

When it comes to trending topics, Facebook usually groups your news feed into a scrollable section where the site lists the number of friends on your account that have posted about particular subjects. According to reports by Betabeat, mentions of “Hurricane Sandy” and “Frankenstorm” increased by one million percent, spiking hits for “hurricane” with a 21,962 percent increase. Meanwhile, those who shortly called the hurricane simply as “Sandy” gave Facebook a 6,578 percent mention increase, and “storm” is by approximately 3,000 percent. A Facebook representative also shared with us that users were utilizing the social network as a way to reach out to friends and family, with the top shared term of “We are ok.”

Top-Shared Terms by U.S. Users – as of 10 AM ET – provided by Facebook

1.       we are ok

2.       power – lost power, have power, no power

3.       damage

4.       hope everyone is ok

5.       trees

6.       made it

7.       safe

8.      thankful

9.      fine

10.   affected

Facebook also has its own metric meter, Talk Meter, to measure the chatter that goes on in the social network. A quick glance at the statistics showed that Hurricane Sandy made bigger waves than the presidential debates, with a Talk Meter rating of 8.34 (on a 1-10 scale) over the first presidential debate’s 8.18. Sandy’s 8.34 number also makes it the number two most buzzed about topic in 2012 so far, just following the Super Bowl.

Twitter

Twitter was one of the largest go-to sources of the most recent updates by city officials, public transit authorities, and news outlets on top of the average tweeter sending in their perspectives of what was happening in their neighborhoods. The site also set up its own #Sandy hashtag page for news relating to the event, complete with top tweets of the most shared news links and photos. Twitter users were also able to search hyperlocal tags to check out what was happening in their neighborhood, such as #ConeyIsland, to see how the historic area managed on Brooklyn’s southern coast.

hurricane sandy by social media numbers mta twitterhurricane sandy by social media numbers con ed tweet

Some companies also used Twitter to clarify rumors that virally spread over the Web. Take for example Con Edison, who took to its official account to shoot down false information about workers trapped in a building post-explosion at its 14th street power plant. New York City’s Metropolitan Transportation Authority (MTA) also used Twitter to update commuters with damage notices to certain train stations, and estimate when services may be restored.

hurricane sandy by social media numbers twitter analyrics

Surges of tweets relating to Sandy spiked between 7 to 11 p.m. eastern time, right around when the hurricane made landfall in the tri-state area. Although Twitter feeds were flooded with Sandy-related tweets, more fake rumors and pictures were also being virally shared. In particular, a photo of the Statue of Liberty with an ominous cloud swirling behind her was one of the more infamous shares, while plenty other users who spotted the photo were quick to note that the picture looked way too Photoshopped to be real. That’s the thing about Twitter; as easy as it is for someone to spread false information, it’s just as easy for thousands to call them out for it. Also, if you see any photos of sharks in the flood water, you can be absolutely sure those photos are, in fact, fake.

Instagram

hurricane sandy by social media numbers instagram blog

Instagram took it its blog to announce that the site saw roughly 10 photos per second uploaded onto the social network related to Sandy. As of 12:30 p.m. eastern time, the Instagram tag #Sandy has accumulated more than 484,600 photos while #Frankenstorm garnered roughly 38,000 so far. Streams of Hurricane Sandy photos were also available on sites like Instacane, and the real-time Instagram feed Now.jit.su revealed more Sandy-related photos than ever. As high as these numbers are, they’re rather unsurprising since photos are the best way to illustrate the magnitude of the hurricane’s devastation. 

Foursquare

hurricane sandy by social media numbers foursquare frankenstorm check inIt’s a Foursquare classic for topical check-in spots (mostly anything that ends in -pocalypse) to pop up during current events, and Sandy was no different. More than 40,000 check-ins were made at the New York City-based Frankenstorm Apocalypse – Hurricane Sandy, with photos, updates, and tips shared amongst users. Not all tips are particularly helpful, however, since Foursquare users tend to joke around a bit with Pocalypse-type locales. Such is the case with the most liked tip at Frankenstorm Apocalypse, likening Sandy to the promiscous ways of Jersey Shore‘s Snooki Polizzi.

“For an event of this nature, it’s a surprisingly effective tool,” writes Chris Thompson of the unofficial Foursquare blog.

Social Media

Geek out for premieres or get lost in related threads with Reddit’s new tools

Can't find the Game of Thrones thread until after the episode already aired? Reddit's new event tool allows users to get alerts when an event is about to start, such as a premiere. The collections tool also helps organize related posts.
Mobile

The OnePlus 7 Pro will have four launch events to celebrate its release

The OnePlus 6T may still be new, but we're already looking ahead to the upcoming OnePlus 7. It will use the Snapdragon 855, and may have a new pop-up front camera, too. Here's everything we know about the OnePlus 7.
Movies & TV

Skip the flowers and sunshine this spring and watch the best shows on Hulu

It's often overwhelming to navigate Hulu's robust library of TV shows. To help, we put together a list of the best shows on Hulu, whether you're into frenetic cartoons, intelligent dramas, or anything in between.
Movies & TV

Clip from John Wick: Chapter 3 confirms the dog is totally fine

John Wick: Chapter 3 — Parabellum, the third installment of the wildly successful action series that stars Keanu Reeves as a deadly assassin forced out of retirement, hits theaters in May 2019. Here's everything we know about it so far.
Mobile

China bans selfies at gigantic Aperture Spherical Telescope

You can't take a selfie with the world's largest single-dish radio telescope anymore, as the Chinese government has banned everything from smartphones to digital cameras in the surrounding 5-kilometer area.
Photography

Light on price but rich on features, these are the best cameras for students

Need pro-level features on a budget? The best cameras for students mix advanced features with a more palatable price point. From $2K entry level full frame cameras to $600 budget picks, here are five of the best cameras for students.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Robots that eat landmines and clean your floors

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it's fun to gawk!
Photography

After controversial video, China bans ‘Leica’ on social media

A video that referenced Tiananmen Square got the name of the camera company Leica banned from the social media platform Weibo. Leica says the video wasn't an officially sanctioned promotion.
Photography

Photography News: Instagram’s disappearing likes, the best photos of the year

In this week's Photography News, see why Instagram is testing a version that excludes the number of likes a post gets. Also, see the impressive winners from two photography contests and the latest features coming to the Fujifilm X-T3.
Photography

Panasonic Lumix S1R vs. Sony A7R III: Which pixel-shift powerhouse is better?

The Lumix S1R and Sony A7R III are different in design, but similar in performance, and both offer pixel-shift high resolution modes which pull even more detail out of their already high-resolution sensors. Here's how they compare.
Photography

Earn more likes on your photos with the best cameras for Instagram

Looking to snap better Instagrams? Instagram doesn't demand high-resolution files, but upgrading your camera can deliver better bokeh and low-light quality. Here our the best cameras for Instagram.
Photography

Capture life in every direction with the best 360 cameras

While 360 cameras are still a new technology, that doesn't mean there's not a few that are worth a look. Whether you want to shoot from the middle or just need a simple, affordable option, here are the best 360 cameras on the market.
Photography

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera isn't giving you the results you want, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses -- something no phone can touch.
Photography

These are the best action cameras money can buy, from GoPro to Garmin and more

Action cameras are great tools for capturing videos of your everyday activities, whether it's a birthday party or the steepest slope you've ever descended on your snowboard. These are the best money can buy.