Instagram launches ‘Highlights’ email in bid to reignite interest among lapsed users

Keen to encourage lapsed members of its community to return to the fold, and possibly to get occasional users to engage a little more, Instagram has turned to email to show members what they’ve been missing.

That’s right, the Facebook-owned media-sharing outfit has started sending out “Highlights” email messages to a selection of users, showcasing content from their feed that they’ve more than likely missed.

Instagram, which confirmed its new email strategy to TechCrunch, says it’s the first time it’s sent out promotional messages designed to spur former users into rediscovering the app.

The service, which is similar to one launched by Twitter several years back, could also be useful for regular users who follow so many accounts that much of the content passes them by, with the emails offering a “best of” selection of images. However, as Tech Crunch notes, there currently doesn’t appear to be a way to sign up for Highlights, though such an option may be just around the corner.

Of course, some ex-Instagrammers might not take too kindly to receiving emails from a service they’re no longer interested in, especially when they didn’t even sign up for them. If you’re one of those, simply hit the unsubscribe button included in the email and you’re all sorted.

Instagram, which launched in 2010 before being acquired by Facebook two years later for $1 billion, has more than 300 million active monthly users. Of course, with the app now pulling in cash via ads, it needs all the eyeballs it can get in order to attract marketers and charge lucrative rates. Highlights, it seems, could be one way of reigniting interest in the app among those who’ve drifted away from the service in recent months and years.

Mobile

The best dating apps for 2019

Everyone knows online dating can be stressful, time-consuming, and downright awful. Check out our top picks for the best dating apps, so you can streamline the process and find the right date, whatever you're looking for.
Home Theater

What is YouTube TV? Here’s everything you need to know

YouTube TV is becoming an increasingly major competitor to other streaming services. Not sure if the service might be right for you? Don’t worry, we have a guide detailing everything you could want to know about the service.
Computing

How to send a text message from a computer

Texting is a fact of life, but what do you do when you're in the middle of something on your laptop or just don't have your phone handy? Here's how to send a text message from a computer, whether via an email client or Windows 10.
Computing

How to recall an email in Outlook

If you're an outlook user who sent an angry email and really wish you hadn't, then you're in luck. There are ways to recall that email, but you'll have to act fast. Here's how to recall an email in outlook.
Photography

What is HDR photography and how can I shoot it with my camera?

High dynamic range photography can help you capture more color and detail in your photos. Here's everything you need to know about creating HDR images from your DSLR, mirrorless camera, or smartphone.
Deals

Best Buy snaps $60 off the HP Sprocket so you can print pictures from your phone

Make instant memories with new-found friends with the HP Sprocket 2-in-1 Photo Printer. Order yours from Best Buy at the discounted price of $100 before school starts.
Photography

OnePlus 7 Pro vs. Pixel 3a vs. ZenFone 6 vs. Samsung Galaxy A50: Camera shootout

You don't need to spend a ton of money to get a good camera phone. We take a look at some of our favorite midrange phones, ranging from the $350 Samsung Galaxy A50 to the $669 OnePlus 7 Pro, to find the best camera in this category.
Photography

The best GoPro accessories for 2019, from dive housings to dog harnesses

A GoPro is only as good as the tools you use with it. With so many options on the market, finding the best GoPro accessories can be a hassle, but you'll find our favorites here, from dive housings to dog harnesses.
Photography

The best Photoshop alternatives for 2019, from Affinity Photo to GIMP

Hate the daunting interface of Photoshop, or don't like being forced into a subscription plan? Here are four Photoshop alternatives to consider, from a powerful free option to approachable programs that still tackle advanced edits.
Photography

Got a bunch of old receipts? This $89 camera turns them into instant photos

Some receipts can't be recycled, but they can be used as photo paper. The Alulu is an instant camera that uses thermal receipt paper instead of film. The camera's creators say the camera creates environmentally-friendly instant prints.
Photography

The best Adobe Lightroom alternatives for editing RAW photos in 2019

Looking for a strong app to organize and edit your RAW photos? From beautifully designed apps like Skylum Luminar to professional tools like CaptureOne, here are the best Adobe Lightroom alternatives for 2019.
Photography

How to take bokeh photos

To some photographers, bokeh is a sought-after aspect of a photograph; to others, it's a buzzword that just won't die. But there's no denying that, when used correctly, bokeh can help your photos and videos pop.
Photography

How to make a background transparent in Photoshop — without going crazy

Photoshop has no shortage of tools for selecting an object and removing a background, but knowing when to use which tool can be a bit confusing. Here are the basic steps for putting Photoshop's select and mask tools to work for you.
Photography

Slow down or speed up clips with Adobe Premiere Rush’s newest tool

Don't let the name fool you — Adobe Premiere Rush can now slow down clips, or speed them up if you prefer. The update to version 1.2 adds user-requested speed features to the video editor, including tools to fix the audio.