Instagram’s shopping stickers for businesses see wide rollout

instagram shopping from stories launches shoppablestories
Screenshot by Instagram / Image by Negative Space on Pexels

Stickers are more than just photo bling — inside Instagram Stories, a new sticker makes it possible for fans to shop for the items in the photos. Instagram users can now shop inside Stories, expanding the earlier option of shopping from the Instagram feed. After announcing the stickers with select partners in June, Instagram opened shoppable stickers to all businesses on Monday, September 17, and announced a new test for the feature.

Stories that users can shop are marked with a shopping bag icon inside a sticker. Tapping on the shopping sticker takes users to additional details about the product, with an option to buy. In the first images of the feature, Instagram shared a simple text-free shopping bag sticker along with a shopping bag sticker that lists the product name. For Instagrammers that have tried using Google to find an item inside a photo, the feature is likely welcome, while others may see the shopping stickers as one more way ads are coming to the social media app. 

Instagram will also now be testing a “shopping channel” inside Explore. Like other items inside Explore, the content is tailored to each user. The shopping option in Explore will suggest products using those shoppable Stories. Instagram says the shopping channel inside Explore is only in testing for now, but the company expects to expand the feature over the next few weeks.

The inspiration for the shopping stickers stems from a survey designed to pinpoint what helps capture users attention in the Stories format best. In the survey, some Instagrammers said they watched Stories to stay up to date on brands, get an insider view, and discover new products. Of course, Instagram will likely get a cut of the sales that stem from Stories.

Around 400 million users now use Stories on Instagram, the sharing format that creates a slideshow of photos and videos, then deletes it all to start fresh the following day. As the format grows, Instagram continues to expand the available features, including a share option for Stories, bulk uploads, a type mode, and expanded Stories ads. Mark Zuckerberg, CEO of Instagram’s parent company Facebook, says that Stories will continue to be a focus for the company as the format continues to grow.

The sticker has the existing shopping options on Instagram bleeding over into Stories. Inside the news feed, businesses can already tag products that are featured inside a photo, allowing users to tap to find more details or navigate to the full online store. The update brings a similar feature to Stories by allowing fast access to details on the products inside the photo by tapping the sticker.

Like the Stories format itself, shopping Stories isn’t an Instagram original idea. Earlier in 2018, Snapchat launched its own store for merchandise that uses the Stories format, with users swiping up to buy.


Fridge Eye camera adds smart features to your fridge or cabinets at a low price

If you've ever wanted to see the inside of your refrigerator while at the grocery store, the Fridge Eye offers that functionality without the hefty price tag of actual smart refrigerators.

From Escape mode to story, here’s everything we know about Gears 5

The Coalition's second game in the Gears franchise drops the "of War" and will bring some big changes to Microsoft's flagship cover shooter. From story details to new game modes, here's everything we know about Gears 5.
Social Media

How to add music to Instagram videos

Have you ever taken a beautiful video, only to have it ruined by some jerk in the background yelling curse words? Here's a list of apps you can use to add your own music to Instagram posts as well as your Story.

The best MacBook Air cases

Whether you’re looking for added protection or a stylish flourish, you’re in the right place for the best MacBook Air cases. We have form-hugging cases, luxurious covers, and padded sleeves priced from $10 to $130. Happy shopping!

What is HDR photography and how can I shoot it with my camera?

High dynamic range photography can help you capture more color and detail in your photos. Here's everything you need to know about creating HDR images from your DSLR, mirrorless camera, or smartphone.

Best Buy snaps $60 off the HP Sprocket so you can print pictures from your phone

Make instant memories with new-found friends with the HP Sprocket 2-in-1 Photo Printer. Order yours from Best Buy at the discounted price of $100 before school starts.

OnePlus 7 Pro vs. Pixel 3a vs. ZenFone 6 vs. Samsung Galaxy A50: Camera shootout

You don't need to spend a ton of money to get a good camera phone. We take a look at some of our favorite midrange phones, ranging from the $350 Samsung Galaxy A50 to the $669 OnePlus 7 Pro, to find the best camera in this category.

The best GoPro accessories for 2019, from dive housings to dog harnesses

A GoPro is only as good as the tools you use with it. With so many options on the market, finding the best GoPro accessories can be a hassle, but you'll find our favorites here, from dive housings to dog harnesses.

The best Photoshop alternatives for 2019, from Affinity Photo to GIMP

Hate the daunting interface of Photoshop, or don't like being forced into a subscription plan? Here are four Photoshop alternatives to consider, from a powerful free option to approachable programs that still tackle advanced edits.

Got a bunch of old receipts? This $89 camera turns them into instant photos

Some receipts can't be recycled, but they can be used as photo paper. The Alulu is an instant camera that uses thermal receipt paper instead of film. The camera's creators say the camera creates environmentally-friendly instant prints.

The best Adobe Lightroom alternatives for editing RAW photos in 2019

Looking for a strong app to organize and edit your RAW photos? From beautifully designed apps like Skylum Luminar to professional tools like CaptureOne, here are the best Adobe Lightroom alternatives for 2019.

How to take bokeh photos

To some photographers, bokeh is a sought-after aspect of a photograph; to others, it's a buzzword that just won't die. But there's no denying that, when used correctly, bokeh can help your photos and videos pop.

How to make a background transparent in Photoshop — without going crazy

Photoshop has no shortage of tools for selecting an object and removing a background, but knowing when to use which tool can be a bit confusing. Here are the basic steps for putting Photoshop's select and mask tools to work for you.

Slow down or speed up clips with Adobe Premiere Rush’s newest tool

Don't let the name fool you — Adobe Premiere Rush can now slow down clips, or speed them up if you prefer. The update to version 1.2 adds user-requested speed features to the video editor, including tools to fix the audio.