Kodak introduces high definition film

According to a recent consumer survey, 75 percent of respondents identified clarity as one of the two most important characteristics of a great picture.

In an effort to help consumers take better pictures, Kodak has also developed the “Definition of a Great Picture” Guide – fashioned after the popular “4Cs of a diamond” concept to provide insights and anecdotes on the four key characteristics defining picture quality.

According to the Guide, the 4Cs of photography include:

  • Clarity Clarity refers to the level of detail or sharpness of a picture. After all, the clearer the shot, the better the memory.
  • Color Vivid colors help reflect a moment the way a person remembers it. A vibrant picture can be the result of many factors ranging from type of film to the contrast between subject and background.
  • Composition A picture can be composed so that its elements work together to create a work of beauty. Each item in a picture has an effect on the entire image, which is why most photographers suggest taking time to carefully compose each picture rather than just pointing and shooting.
  • Content Consider expanding the type of objects used in a picture to include unplanned moments. Also, remember to always keep a camera handy, as everyday shots are often the most memorable.

In the “4Cs Guide,” professional photographer Rick Sammon provides advice and illustrative photographs to explain each characteristic. The guide, which will feature contributions from various photographers throughout the year, is available free-of-charge at http://www.kodak.com/US/en/corp/pressReleases/go/filmguide.

“For most of us, capturing the perfect picture is a never-ending pursuit,” said Sammon. “The value of a clear, vibrant picture can be immeasurable when it conveys a cherished moment, person or place. You don’t have to be a professional photographer to learn what it takes to get a great picture and capture life’s special moments through photography.”

Kodak High Definition film is helpful to consumers interested in getting high-quality pictures because the film significantly reduces the grain in a picture to produce superior image clarity in its speed class.

“The term ‘high definition’ denotes sharpness and detail across many categories, and that’s exactly what Kodak High Definition film delivers,” said Alex Hodges, Marketing Director, U.S. Consumer Imaging, Eastman Kodak Company.

Kodak High Definition film is the latest example of the company’s ongoing efforts to expand the benefits of film and educate consumers on the various product choices available


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