Miscellaneous videos shot with iPhones and iPads
The Apple iPhone isn’t the only device getting in on the video-making fun. Many other devices in the Apple family – notably the iPad and Mac computer – have recently served as the primary recording equipment for various projects, allowing amateurs and professionals alike to get the most of of their devices and budget. Below are just a few of them.
Modern Family episode
An episode of the hit ABC comedy Modern Family recently made network television history by filming a full, half-hour episode using only Apple devices. Shot entirely with iPhones, iPads, and MacBooks, the sitcom’s story revolves around the show’s various characters making a series of FaceTime calls with one another. It may sound gimmicky and difficult to pull off, sure, but the strong writing and excellent cinematography in Modern Family render the episode an absolute marvel.
Standards of Living
Filmmaker Aaron Mento’s dark comedy Standards of Living owns the impressive distinction of being the first feature-length movie shot entirely with an iPad 2. Mento said his decision to film exclusively with the popular tablet wasn’t a response to a lack of professional equipment, but rather, a concept he created with the iPad 2 in mind. Coming in at just under an hour and a half in length, Standards of Living depicts a struggling comedian who looks to improve upon his awful comedy routine with the help of an experimental teleportation project. The film’s low-budget texture gives it a unique aesthetic, which works perfectly with the direction of the story.
English automaker Bentley recently joined in on the iPhone video craze with a three-minute advertisement shot strictly with an iPhone 5s. However, the ad’s high-quality demeanor makes it difficult to believe the filmmakers used just a BeastGrip lens adapter, a Neewer Fisheye lens, MoVI M5 gimbal stabilizers, and a Schneider iPro lens. The “fast and dirty” edits were made using iMovie, while FiLMiC Pro allowed the crew to handle more intricate edits.
Apple’s 2015 Oscar Advertisement
While Apple was marketing the iPad Air 2 during the 2015 Oscars broadcast, the company ran an ad filmed entirely with the new tablet. Filmmaker Martin Scorcese narrated the quaint ad, which depicted a group of high-school students and their aspirations to make films. Apple partnered with the L.A. County High School for the Arts for the project, and moreover, gave the student filmmakers each an iPad to film their own project.
Apple’s 2015 Grammy Advertisement
Apple also produced a minute-long iPad Air 2 advertisement for the 2015 Grammys, much like it did for the Oscars – this time focusing on a collaboration with Swedish band Elliphant, DJ The Gaslamp Killer, and music producer Riton. Shot entirely with an iPad Air 2, the ad chronicles the production process of remixing Elliphant’s single, All or Nothing. After the ad ran during the show, Apple featured each of the apps the artists used during the collaboration on its website.
Cody Brooks contributed to this article.