Skip to main content

Nikon apparently can’t make enough of its $8,000 58mm f/0.95 lens

 

Despite its high price and niche characteristics, Nikon, it seems, has misjudged the appeal of its $8,000 Nikkor Z 58mm f/0.95 S Noct lens.

Recommended Videos

The pricey piece of glass was teased last year with the launch of Nikon’s mirrorless Z system and officially unveiled in October 2019.

Please enable Javascript to view this content

The lens started shipping last week, but the Japanese company has just announced it can’t keep up with demand so it’s placing a temporary suspension on orders.

NIKKOR Z 58mm f/0.95 S Noct Tour

Spotted by PetaPixel, a message posted on Nikon’s website said: “Apologies for the temporary suspension of orders for the Nikkor Z 58mm f/0.95 S Noct.”

The company explained that producing the lens takes longer than usual because of the advanced technology required to make it.

It added that it may take “a considerable amount of time to deliver the product because we received many orders exceeding expectations.” As a result, it said it will stop taking orders for the lens until further notice.

“We apologize for any inconvenience caused to customers who are considering purchasing it,” Nikon said in its message.

The lens is notable for its eye-watering price tag, together with its incredible low-light capabilities that make it the company’s fastest lens to date. Indeed, Nikon touts the its new glass as being ideal for portraiture thanks to its vast depth-of-field and huge bokeh potential. Wide open, it should also perform exceptionally for night landscapes and astrophotography.

It’s not clear how many of the Nikkor Z 58mm f / 0.95 S Noct have come off the production line so far, but according to Nikon, it’s not enough to meet demand.

But even at $8,000 — a price that exceeds the cost of pretty much every camera on the market — it’s still not the most expensive lens ever produced. Take the Canon EF 1200mm f/5.6L, for example, which cost an astonishing $120,000 when it went on sale in the early 1990s.

“Currently, we are working to resume orders,” Nikon said on its website, adding, “We will inform you again when it is time to resume orders. We will do our best to deliver it as soon as possible. Thank you for your understanding.”

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Capture all the action with the GoPro HERO12 Black — $150 off today at Amazon
The GoPro Hero 12 Black Creator Edition set up on a small tripod on the beach.

In the moment, when you're blasting over that jump on your dirt bike, catching that killer wave, or jumping off of whatever insane cliff you've found, you don't necessarily think about capturing it all. But one of the best ways to make that happen is to strap on an action cam, like a GoPro. You can capture all of the action, and it's relatively low-lift. You wear whatever unique mount is best for the situation and the camera does all the work. There's just one issue, action cameras can be expensive especially if you're on a budget. However, today, Amazon has the GoPro HERO12 Black for $150 off. That brings it down from its normal price of $400 to $250. You can use that extra money to grab an accessory and you're good to go. GoPro HERO12 Black captures it all in 5.3K or 4K so you can rewatch the glory over and over.

 
Why buy the GoPro HERO12 Black? To capture the action, that's why
An action camera like a GoPro makes it possible to capture the action, in full detail, no matter what you're doing. You don't even have to be doing crazy stunts either. A common misconception is that they're only useful for outdoor activities, but no they work for filming just about anything. Even if you're having a barbecue, or a birthday party, or want to see what your roaming cat sees throughout the day -- a GoPro is what you need.

Read more
NASA astronaut Don Pettit talks photography from the space station
NASA astronaut Don Pettit discussing his photography from aboard the ISS.

NASA ASTRONAUT DISCUSSES PHOTOGRAPHY IN SPACE WITH NASASPACEFLIGHT.COM

NASA astronaut Don Pettit arrived at the International Space Station (ISS) in September on his fourth orbital mission in 22 years. Besides working on various science projects on the space-based facility, Pettit is also known for his keen interest in photography, and he regularly shares his impressive efforts -- including rivers, clouds, star trails, and high-speed spacecraft -- on X and Instagram.

Read more
Target has great deals on the Fujifilm Instax cameras today
The Fujifilm Instax Mini 12 on a white background.

If regular camera deals look a little overwhelming or too expensive, you should check out what Target has to offer. Right now, there are some great deals on Fujifilm Instax cameras, which are perfect for those times you want to take some quick snaps and not worry about fancy settings. The deals include the Fujifilm Instax Mini 12 and the Fujifilm Instax Wide 400 Instant Camera. Let’s take a look at both cameras and see which will suit you best. Each camera is a great gift for someone this holiday season, but it’s also a fun way of snapping anything you want during the festive period.
Fujifilm Instax Wide 400 Instant Camera -- $140 $150 7% off

For that instant retro look, check out the Fujifilm Instax Wide 400 Instant Camera. It takes 3 x 5 instant photos, so it’s good for shooting wide shots. Sure, it won't compete with the best DSLR cameras, but it's a fun way of taking some quick snaps. It has a rugged yet beautiful design, so it can handle a few more bumps than most cameras. It offers easy-to-use analog-style controls with a choice of three focus modes; these include normal, landscape, and macro when using the relevant and included close-up lens. It provides automatic exposure, flash control, and a self-timer with an LED countdown, so all the essentials are here. The Fujifilm Instax Wide 400 Instant Camera also has two viewfinder framing guides to assist in composing your image, and you can add a tripod mount if you want.

Read more