Nikon blunder: camera maker uses Canon DLSR footage for D800 promo video

nikon blunder camera maker uses canon dlsr footage for d800 promo video

Cheating aside, the Nikon D800 is out and we took some time with the 36 MP camera. Check out our full Nikon D800 review.

These days, the launch of a new DSLR camera is more often than not accompanied by a short movie showcasing the camera’s capabilities, a movie often shot with the camera itself to show off the potential of its HD video function.

And so it was last month with the launch of Nikon’s $3000 D800 shooter, equipped  with a 36.3-megapixel sensor and capable of shooting 1080p video. Nikon’s 97-second promo video is, as you would expect, rather beautiful — you know the sort, emotive soundtrack, sweeping shots in exotic locations, several slo-mo clips, the obligatory time-lapse sequences. There was even a cute dog.

The video (you can check it out below), shown at a launch event in Bangkok in February, was recorded by a visitor and put up on YouTube. Soon after, a number of people began to complain that their own work featured in the promo video without permission.

But it gets worse (for Nikon). You see, some of the clips were shot not on the D800, or any Nikon camera for that matter, but on a device belonging to its long-time rival, Canon.

The landscape photographer and film-maker Terje Sørgjerd was one such person taken aback to see his work used by Nikon — he is, after all, sponsored by Canon and shoots with a Canon DSLR.

On his Facebook page, the Norwegian wrote, “A bit surprised to see Nikon using some of my video clips in the world launch of the Nikon D800 camera….without contacting me. Especially since Canon is one of my sponsors, and I use a 5DII.”

More bizarrely, Nikon’s promo video also included another sequence (at the 50-second mark) of snowboarders in action. Nothing bizarre about that, you might think — until you learn that it was shot on a Phantom HD Gold high-speed camera. Not a Nikon device and not even a DSLR. Seems like Nikon cobbled together the video with shots pulled from a few hours spent scouring the archives of video-sharing site Vimeo.

Fortunately for Sørgjerd, he was able to resolve the matter pretty swiftly with Nikon. “I want to thank Kimito Uemura & Nikon for taking swift action, and resolving this issue quickly,” he wrote on his Facebook page earlier this month. “They have taken every step to have the video removed, and will do everything possible to avoid this from happening again in the future. The matter is now fully resolved between the two of us.”

Quite what Nikon was thinking is anyone’s guess, but if it involved the services of an external advertising agency, you can bet the Japanese camera maker will be looking elsewhere when it comes to its next big camera launch.

The sequence at 2:13 in Sørgjerd’s video below appears in the Nikon promo at the 18-second mark.

[Cnet via Steve’s Digicams]


Photography News: Taking a smartphone photo probably saved this guy’s life

A man was snapping a photo in Australia when the smartphone stopped an arrow shot at his face. In this week's photography news, see Canon's plans for a stabilized mirrorless, Hasselblad's newest accessories, Samyang's latest lens, and more.

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.
Movies & TV

The best movies on Netflix in March, from Buster Scruggs to Roma

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, witty humor, or anything else.
Movies & TV

Avengers: Endgame: Everything we know about the Infinity War sequel

The events of Avengers: Infinity War changed the Marvel Cinematic Universe in some big ways and left fans wondering how its heroes can possibly recover. Here's everything we know about Avengers: Endgame, the sequel to Infinity War.

Amid confusion, the Red Hydrogen team promises a pro in-device camera

Learning from the Red Hydrogen One, the company is gearing up for a pro-level device. In a forum post, Red's founder shares how the team is designing a Red Hydrogen with a pro-level in-device camera.

Sony FE 135mm f/1.8 is sharp enough to handle futuristic 90-megapixel cameras

Lens launches come with a lot of hype and marketing speak but a recent test confirmed some of the initial claims around the Sony FE 135 f/1.8. A rental company says that the Sony 135mm is the sharpest lens that it has ever tested.

Forget folding phones, the Insta360 EVO camera folds in half to shoot 360 video

The Insta360 EVO is a...flip camera? Unfolded, the Insta360 Evo shoots 3D in 180 degrees, folded, the new camera shoots in 360 degrees. The EVO launches with what are essentially a pair of 3D glasses for your phone, not your face, the…

Obsbot Tail camera uses A.I. to follow the action (or a pet) for you

Want to capture more epic action selfies, or see what your pet is doing while you're gone? The Obsbot Tail is a camera-gimbal combo that uses artificial intelligence to follow the action.
Social Media

Twitter takes a cue from Instagram and Snapchat with new quick-swipe camera

Twitter is giving the "what's happening" treatment to photos and video by allowing users to access the in-app camera fast enough to catch and share the moment. The new Twitter camera is now accessible with a swipe.

The Lensbaby Composer Pro II with Edge 35 mimics tilt-shift blur for less cash

Want to create a tilt-shift image on a budget? The new Lensbaby Composer II with Edge 35 mimics the look of a tilt-shift lens for under $500. The new Edge 35 optic is part of the Composer Pro II optics system.

Loupedeck Plus can now edit video, audio with Final Cut Pro

The list of Loupedeck Plus-compatible software is growing. The photo-editing console now works with Final Cut Pro and Adobe Audition for video and audio editing. The controls can be configured to be used on either platform.

The best budget-friendly GoPro alternatives that won’t leave you broke

Cold weather is here, and a good action camera is the perfect way to record all your adventures. You don't need to shell out the big bucks for a GoPro: Check out these great GoPro alternatives, including some 4K cameras, that won’t leave…
Emerging Tech

Awesome Tech You Can’t Buy Yet: Write music with your voice, make homemade cheese

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!

Nvidia’s A.I. Playground lets you edit photos, experience deep learning research

Nvidia is making it easier to access information on deep learning research. It has launched an online space with three demos for image editing, styling, as well as photorealistic image synthesis.