Nikon blunder: camera maker uses Canon DLSR footage for D800 promo video

nikon blunder camera maker uses canon dlsr footage for d800 promo video

Cheating aside, the Nikon D800 is out and we took some time with the 36 MP camera. Check out our full Nikon D800 review.

These days, the launch of a new DSLR camera is more often than not accompanied by a short movie showcasing the camera’s capabilities, a movie often shot with the camera itself to show off the potential of its HD video function.

And so it was last month with the launch of Nikon’s $3000 D800 shooter, equipped  with a 36.3-megapixel sensor and capable of shooting 1080p video. Nikon’s 97-second promo video is, as you would expect, rather beautiful — you know the sort, emotive soundtrack, sweeping shots in exotic locations, several slo-mo clips, the obligatory time-lapse sequences. There was even a cute dog.

The video (you can check it out below), shown at a launch event in Bangkok in February, was recorded by a visitor and put up on YouTube. Soon after, a number of people began to complain that their own work featured in the promo video without permission.

But it gets worse (for Nikon). You see, some of the clips were shot not on the D800, or any Nikon camera for that matter, but on a device belonging to its long-time rival, Canon.

The landscape photographer and film-maker Terje Sørgjerd was one such person taken aback to see his work used by Nikon — he is, after all, sponsored by Canon and shoots with a Canon DSLR.

On his Facebook page, the Norwegian wrote, “A bit surprised to see Nikon using some of my video clips in the world launch of the Nikon D800 camera….without contacting me. Especially since Canon is one of my sponsors, and I use a 5DII.”

More bizarrely, Nikon’s promo video also included another sequence (at the 50-second mark) of snowboarders in action. Nothing bizarre about that, you might think — until you learn that it was shot on a Phantom HD Gold high-speed camera. Not a Nikon device and not even a DSLR. Seems like Nikon cobbled together the video with shots pulled from a few hours spent scouring the archives of video-sharing site Vimeo.

Fortunately for Sørgjerd, he was able to resolve the matter pretty swiftly with Nikon. “I want to thank Kimito Uemura & Nikon for taking swift action, and resolving this issue quickly,” he wrote on his Facebook page earlier this month. “They have taken every step to have the video removed, and will do everything possible to avoid this from happening again in the future. The matter is now fully resolved between the two of us.”

Quite what Nikon was thinking is anyone’s guess, but if it involved the services of an external advertising agency, you can bet the Japanese camera maker will be looking elsewhere when it comes to its next big camera launch.

The sequence at 2:13 in Sørgjerd’s video below appears in the Nikon promo at the 18-second mark.

[Cnet via Steve’s Digicams]

Photography

Olympus teaser shares glimpse of OM-D camera that’s good for more than sports

Is Olympus about to release a new mirrorless camera geared toward sports photographers? The latest teaser offers a glimpse of an upcoming OM-D camera set to launch on January 24, and by the looks of the teasers, it's capable for landscapes…
Photography

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera just isn't giving you the results you're looking for, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses -- something no phone…
Photography

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.
Photography

From 4K powerhouses to tiny action cams, here are the best video cameras

Although not as popular as they once were, dedicated video cameras still have their benefits. From travel vlogging to home movies to recording your kid's little league game, here are the best video cameras you can buy right now.
Photography

Going somewhere? Capture more than your phone can with the best travel cams

Hitting the road or doing some globetrotting this year? Bring along the right camera to capture those once-in-a-lifetime vacation memories. Here's a list of some of our current favorites.
Photography

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.
Photography

Authentic, holistic, retro photography is in: Here are 2019’s predicted trends

What types of imagery are we most drawn to? According to recent stock photography data from Adobe, StoryBlocks, and Shutterstock, authentic, holistic, and humanitarian content will be in high demand in 2019.
Photography

This A.I.-powered camera follows the action to produce epic selfie videos

Want to capture more epic action selfies? The Obsbot Tail is a camera-gimbal combo that uses artificial intelligence to follow the action. Using a handful of different modes, the camera works to keep the action in the frame.
Photography

Sony crams its best camera tech into the new $900 A6400

Love Sony's autofocus, but can't stomach the full-frame price? The Sony A6400 mirrorless camera uses some of the same autofocus technology and the processor of the A9 in a compact, more affordable crop-sensor camera.
Photography

GoPro bumps resolution on Fusion 360 cam to 5.6K with new firmware

Currently available in public beta, Fusion firmware version 2.0 offers a new 5.8K mode that results in 5.6K output when the 360 camera's two hemispheres are stitched together. It also adds support for 24 fps video and RAW time-lapse…
Photography

With 5-stop optical stabilization, Fujifilm GF 100-200mm is ready for adventure

Fujifilm revealed a new lens designed to deliver on the GFX system's promise of adventure-ready medium-format photography. The GF 100-200mm F5.6 R is a weather resistant, relatively lightweight, 2x telephoto with impressive stabilization.
Photography

Nikon A1000, B600 pack big zooms into compact, budget-friendly cameras

The new Nikon Coolpix A1000 packs in a 35x zoom lens, 4K video, and an optical viewfinder, while Nikon's B600 brings a 60x zoom lens to the table. The cameras are modest updates to Nikon's budget-friendly zoom models.
Social Media

Nearly a million Facebook users followed these fake Russian accounts

Facebook purged two separate groups behind more than 500 fake accounts with Russian ties. One group had ties to Russian news agency Sputnik, while the other had behavior similar to the Internet Research Agency's midterm actions.
Photography

From DIY to AAA, here's how to take a passport photo in 6 different ways

If you're applying for a passport or renewing one, you need to submit a photo in your official application. There are strict guidelines, but fortunately, it's something you can do at home. Here's how to take a passport photo.