Nikon ad teases retro-styled full-frame DSLR, possibly called the Nikon DF

nikon df ad camera

Check out our review of the Nikon Df camera.

Rumors about Nikon launching a retro-styled full-frame shooter have been confirmed by the camera giant with the release of a teaser ad this week.

The first of five ads in Nikon’s “Pure Photography” ad campaign shows a guy “alone in a bleak landscape”, as the accompanying blurb informs us, adding, “Something has been missing in his creative life.”

He certainly looks as if he has things on his mind; perhaps he’s worried about how much he’ll have to shell out for the new camera, or maybe he’s concerned about claims that it’ll have no video functionality.Nikon-teaser

Being a teaser (check it out below), Nikon doesn’t actually show us the camera. Instead, we can hear it in all its retro glory. By that, we mean we can hear the heavy clicks as the actor turns the shooter’s dials, and then, the real giveaway, the sound of the shutter, one that’ll be familiar to those with experience of film SLR cameras and which may cause a warm, fuzzy feeling in their tummies. Go on, have a listen and lose yourself in a haze of nostalgic bliss.

Nikon Rumors claims the new camera will be called the Nikon DF, with DF standing for Digital Fusion. Design-wise, it’s expected to resemble the camera maker’s old F3 film cameras (above) popular with professional photographers in the 1980s and beyond.

The DF’s autofocus system is rumored to be the same as Nikon’s recently released entry-level full-frame D610 camera, with 39 points. Additionally, the upcoming camera is thought to incorporate settings for 1:1, 3:2, and 16:9 aspect ratios. Add a full-frame FX sensor, an EVF/OVF hybrid viewfinder, and a Nikon 50mm f/1.8G lens and we may have ourselves a very stylish piece of kit.

Now Nikon has rolled out its first ad, we probably don’t have too long to wait before the big reveal – in fact, there’s already a space for it on Nikon’s website alongside its other full-frame offerings.

[Main image: Wiki]

Photography

Obsbot Tail camera uses A.I. to follow the action (or a pet) for you

Want to capture more epic action selfies, or see what your pet is doing while you're gone? The Obsbot Tail is a camera-gimbal combo that uses artificial intelligence to follow the action.
Movies & TV

Stranger Things season 3 is coming! Here’s everything we know so far

With a sophomore season as strong as its first, Stranger Things is now moving on to season 3. Here's everything we've learned so far about the Netflix series' upcoming third season, premiering in July 2019.
Gaming

The best of the last generation: Our 50 favorite Xbox 360 games

The Xbox 360 thrived during a generation where games were plentiful. Here's our list of the best Xbox 360 games of all time, including all game genres and even a few special indie hits.
Gaming

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.
Gaming

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.
Social Media

Twitter takes a cue from Instagram and Snapchat with new quick-swipe camera

Twitter is giving the "what's happening" treatment to photos and video by allowing users to access the in-app camera fast enough to catch and share the moment. The new Twitter camera is now accessible with a swipe.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Write music with your voice, make homemade cheese

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Photography

The Lensbaby Composer Pro II with Edge 35 mimics tilt-shift blur for less cash

Want to create a tilt-shift image on a budget? The new Lensbaby Composer II with Edge 35 mimics the look of a tilt-shift lens for under $500. The new Edge 35 optic is part of the Composer Pro II optics system.
Photography

Loupedeck Plus can now edit video, audio with Final Cut Pro

The list of Loupedeck Plus-compatible software is growing. The photo-editing console now works with Final Cut Pro and Adobe Audition for video and audio editing. The controls can be configured to be used on either platform.
Photography

Photography News: Taking a smartphone photo probably saved this guy’s life

A man was snapping a photo in Australia when the smartphone stopped an arrow shot at his face. In this week's photography news, see Canon's plans for a stabilized mirrorless, Hasselblad's newest accessories, Samyang's latest lens, and more.
Deals

The best budget-friendly GoPro alternatives that won’t leave you broke

Cold weather is here, and a good action camera is the perfect way to record all your adventures. You don't need to shell out the big bucks for a GoPro: Check out these great GoPro alternatives, including some 4K cameras, that won’t leave…
Computing

Nvidia’s A.I. Playground lets you edit photos, experience deep learning research

Nvidia is making it easier to access information on deep learning research. It has launched an online space with three demos for image editing, styling, as well as photorealistic image synthesis. 
Photography

Paper designs digitize in real time using an Illustrator-connected paper tablet

Love graphic design, but prefer the feel of real paper? The new Moleskine Paper Tablet - Creative Cloud Connected syncs with Adobe Illustrator in real time, turning paper sketches into digital drawings.
Photography

Insta-checkout? New Instagram service lets you shop without leaving the platform

Shopping on Instagram no longer means leaving the platform to checkout in a web browser. Instagram checkout launched in beta today with a handful of retailers, allowing users to checkout without leaving the app.