Nikon Releases 6.1MP D70 Digital Camers

Designed for a broad range of consumers from experienced and amateur photographers to beginners taking their first steps into digital SLR photography, the D70 surges ahead with more features, moreperformance, and more value than any other camera in its category.

Built from ground up as a digital SLR, the Nikon D70 offers tremendous value to consumers by incorporating many advanced features and new innovations that make photography with the D70 faster, easier and better. Its DX format 6.1-effective megapixel CCD sensor is optimized to deliver images with excellent sharpness and clarity, while a new advanced system Large Scale Integrated Circuit (LSI) processor ensures images with vivid color, accurate white balance and minimized noise. Nikon’s new Dynamic Buffer technology allows the D70 to continuously take up to 144 pictures at a speed of three pictures per second (when using JPEG NORMAL – Large image settings, and a SanDisk® 256 MB Ultra II CompactFlashâ„¢ card). Additional features such as exclusive new Digital Vari-Programâ„¢ modes, simultaneous compressed NEF (RAW) and JPEG writing capabilities, and new i-TTL flash compatibility with sync speed of 1/500 second further cement the D70’s place as a clear leader in its class of cameras.

At an estimated street price under $999 (for the body), Nikon’s D70 is by far the most capable digital SLR camera body in the market today. Ever since the introduction of the groundbreaking D-Series professional cameras including the D1, D1X, D1H and D2H, Nikon has been in constant pursuit of bringing an exceptional combination of product, performance, technology and price to a broader range of customers. This led to the introduction of the immensely popular D100 camera, now followed by the D70.

The D70 is Nikon’s newest step in expanding the digital SLR camera market, and delivers the ultimate combination of innovative features, robust performance and very affordable price. The D70 will create a new ‘sweet spot’ within the total market and create excitement among all sorts of customers who enjoy photographs, as well as the process of making photographs and are now ready to expand into the realm of digital SLR photography. The D70 is destined to be among the world’s best selling digital SLR cameras.

“Less expensive models typically have fewer features and trimmed back performance. Such is not the case with the D70. A close look will reveal that its performance and features are not superficial, but with depth. Its exposure control, white balance and flash operation systems are loaded with performance that goes well beyond the expected. Yet with its simplicity and undemanding usability, the D70 will attract a wide range of customers,” said Richard LoPinto, vice president for SLR camera systems at Nikon Inc. “With 25 custom settings the D70 stands apart from the competition and provides every D70 customer with plenty of room to grow. As these customers develop their photographic skills and creativity, the D70 will stand ready to offer them a depth of technology, features and performance that will further inspire them to make great pictures. Nikon is certain that the D70’s powerful technology will provide users with the confidence to experiment and get creative,” he added.

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