Normalize app lets you ‘unInstagram’ a picture, see photos in their original colors

normalize app lets you uninstagram a picture ios photo de filter

I know way too many people who refuse to post photos online anymore without the help of Instagram or other vintage photo filters to make their photos look “better.” Some even go as far to say their camera and photography skills are that awesome, and that they didn’t use any filters to get such a great vibrance on their pictures. If you’ve ever wanted to call someone out on their crap, test those photos out with this Normalize app to see what these pictures originally looked like, pre-Instagram treatment.

normalize app lets you uninstagram a picture ios photo screenshotDeveloped by Joe Macirowski after he was tired of seeing perfectly good photos destroyed by color changing filters, he decided it was time for the public to start seeing photographs in a “real world” perspective. No strangely darkened features, no eye drop highlighters — just pure, natural colors. In his own words, “Something had to be done.” So take Joe’s sample photo of this train car posted up top: The filtered version has the colors all too warm with an odd saturation, obscuring the details of the train and its surroundings. After the Normalize treatment, shadows are much more visible and you can differentiate between the various shades of leaf colors on the autumn trees. 

Of course, Normalize isn’t just for unInstagramming a photo. If a picture you’ve taken needs some light balancing, the app will also help to, well, normalize the colors. From current user reviews, the app doesn’t always dramatically change a photo’s contrast and color levels, but most say they see an improvement after a quick edit. Normalize is optimized to work with smaller photos, though all image sizes are supported. 

If you’re still aiming to use the app to strip the hipster filters off your friends’ photo, just remember it’ll cost ya: the Normalize app is available now on iOS for $1 via the App Store. Oh, the irony of paying for photo filter apps in the first place, only to pay another buck to remove them. Maybe National Geographic should get on this to avoid photo submitters from sending in pics that have been over-Instagrammed.

Photography

This device backs up DSLR photos using 4G and works as a wireless tether

What if you could back up your photos as you shoot, instead of at home? The Cambuddy Plus is an accessory that uses 4G and high-speed Wi-Fi to automatically back up photos to a cloud service.
Computing

Need a monitor for professional photo-editing? These are the very best

Looking for the best monitor for photo editing? You'll need to factor in brightness, color accuracy, color gamut support and more. Fortunately, we've rounded up the best ones for you, to help you make an educated purchase.
Computing

Latest Facebook bug exposed up to 6.8 million users’ private photos

An API bug recently left an impact on Facebook users. Though the issue has since been fixed, some of the apps on the platform had a wrongful access to consumers photos for 12 days between September 13 and September 25. 
Deals

Want a fun, affordable instant camera? The Fujifilm Instax Mini 7S is just $49

Instant cameras have had a surprising resurgence of late, and no brand is better recognized in the instant photo space today than Fujifilm Instax. Walmart is currently offering the Instax Mini 7S for just $49.
Photography

Canon holiday sale features the Rebel T6 2-lens kit for just $449

If you have a budding photographer in your life in need of a real camera, the Canon EOS Rebel T6 could make the perfect gift. Canon is currently offering the camera in a two-lens bundle for just $449 through December 29.
Emerging Tech

Light, speed: Lighting kit for DJI Mavic 2 lets you fly and film in the dark

Lume Cube, maker of small battery-powered LED lights for mobile photography, has announced a new lighting kit built specifically for the DJI Mavic 2 -- the first of its kind. Already our favorite drone, this makes the Mavic 2 even better.
Mobile

Leave the laptop at home, the iPad Pro is the travel buddy to take on vacay

The iPad Pro is a powerful tablet that's perfect for creatives and professionals. How does it fare when traveling with it as a laptop replacement? We took it on a two week trek in Japan to find out.
Social Media

Instagram’s 2018 year in review shines a light on where our hearts are

What did Instagram users share the most in 2018? A lot of heart emojis, heart face filters, and heart GIFs. The platform recently shared the year's top trends, including hashtags like #fortnite and #metoo along with a few surprises.
Photography

Not just for Lightroom anymore, Loupedeck+ now works with Photoshop

Loupedeck+ can now help photographers edit in Photoshop too, thanks to physical controls for swapping tools, running actions, and more. The photo-editing console expanded to include Photoshop in the list of compatible editing programs.
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.
Photography

2018 was a terrific year for new cameras. Here are our favorites

This year, we saw the unveiling of several exciting new cameras. We look back at our favorite models -- each delivering something unique, yet all are powerful and feature-rich. Camera fans, rejoice!
Photography

Grit and gear: How Chris Hershman went from retail clerk to music video director

How did Chris Hershman go from working a music retail job to working with bands like NEEDTOBREATHE and Switchfoot? The music video director and filmmaker talks to us about video, tech, and Nikon's new mirrorless.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Booze-filled ski poles and crypto piggy banks

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Photography

Camera crop factor: What it means and how to use it

If you're in the market for a new camera, chances are you've heard the term "crop factor" thrown about. Here's what you need to know about how crop factor effects everything from equivalent focal length to light sensitivity and depth of…