I know way too many people who refuse to post photos online anymore without the help of Instagram or other vintage photo filters to make their photos look “better.” Some even go as far to say their camera and photography skills are that awesome, and that they didn’t use any filters to get such a great vibrance on their pictures. If you’ve ever wanted to call someone out on their crap, test those photos out with this Normalize app to see what these pictures originally looked like, pre-Instagram treatment.
Developed by Joe Macirowski after he was tired of seeing perfectly good photos destroyed by color changing filters, he decided it was time for the public to start seeing photographs in a “real world” perspective. No strangely darkened features, no eye drop highlighters — just pure, natural colors. In his own words, “Something had to be done.” So take Joe’s sample photo of this train car posted up top: The filtered version has the colors all too warm with an odd saturation, obscuring the details of the train and its surroundings. After the Normalize treatment, shadows are much more visible and you can differentiate between the various shades of leaf colors on the autumn trees.
Of course, Normalize isn’t just for unInstagramming a photo. If a picture you’ve taken needs some light balancing, the app will also help to, well, normalize the colors. From current user reviews, the app doesn’t always dramatically change a photo’s contrast and color levels, but most say they see an improvement after a quick edit. Normalize is optimized to work with smaller photos, though all image sizes are supported.
If you’re still aiming to use the app to strip the hipster filters off your friends’ photo, just remember it’ll cost ya: the Normalize app is available now on iOS for $1 via the App Store. Oh, the irony of paying for photo filter apps in the first place, only to pay another buck to remove them. Maybe National Geographic should get on this to avoid photo submitters from sending in pics that have been over-Instagrammed.
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