These photo filters let you see the world through Oakley sunglasses

By Hillary K. Grigonis Updated July 13, 2017

Mobile photo app VSCO is allowing mobile photographers to see the world through Oakley-colored sunglasses. On Tuesday, VSCO launched a partnership with Oakley to create sunglasses photo filters to mimic the eyewear brand’s Prizm lenses with enhanced clarity and contrast.

VSCO worked with Oakley to simulate the look of the brand’s lens technology digitally within a smartphone photo-editing app. The three new filters are all designed after specific Prizm lenses, and are aimed at enhancing the view in certain scenarios. The Oak 1 filter is a universal filter that makes natural colors, including greens, more colorful. The Oak 2 is designed to bring out details on the road, including road signs and pavement, while the Oak 3 is designed to keep the details intact in snowy scenes, with maxim clarity and a strong color tint.

Recommended Videos

“The VSCO x Oakley presets are great for all kinds of images,” said Gene Paek, vice president of marketing at VSCO, “but they are particularly designed to enhance landscape images and images of environments that Oakley’s Prizm technology is designed for (e.g., mountains and roads and streets).”

Please enable Javascript to view this content

All three filters are designed to bring out details that might otherwise be overlooked by enhancing clarity, contrast, and color. The Prizm filters are free to download inside the VSCO app, but only for a limited time, the developer says.

“Oakley came to VSCO to connect with VSCO creators to produce content and develop a preset that would celebrate the Oakley Prizm campaign,” Paek explained. “As brands need increasingly more authentic content for their marketing campaigns, VSCO offers a way for brands to connect with creators who produce curated, storytelling content based off their campaign needs.”

Along with launching the new presets, the social side of VSCO’s app is celebrating the new one-tap edits with a #CantStop campaign that encourages athletes to share shots from their perspective.

VSCO, or Visual Supply Co., is the company behind the photo-editing app with the same name, as well as downloadable Lightroom presets. Along with a wide range of filters, the app also includes advanced tools including shooting in RAW and split focus. The company says 70 percent of its active users create something every day, making it one of the most active creative apps in the world.

Topics

Hillary K. Grigonis

Former Digital Trends Contributor

Hillary never planned on becoming a photographer—and then she was handed a camera at her first writing job and she's been…

Photography

Best drone deals: Get a cheap drone for $47 and more

The DJI Mini 3 Pro in flight with spring flowers in the background.

There is a lot to love about drones, especially if you're somebody who loves nature and photography, as it gives you a really interesting perspective on the world that wouldn't usually be accessible. That said, owning a drone is often seen as a really expensive hobby, with expensive brands like DJI easily costing thousands of dollars. Luckily, there are a lot of great budget-oriented options, including quality DJI alternatives, and a lot of them have great deals on them, bringing them down to as low as $46. We've collected a few of our favorites below — all of which make great gifts for the holidays for the person in your life who appreciates the revolutionary bird's-eye view they offer.

Of course, if you prefer a more traditional experience, you could always check out these GoPro deals and camera deals instead.
Radclo Mini Drone -- $46 $230 80% off

Space

Astronaut’s photo shows Earth as you’ve never seen it before

Earth as seen from the space station.

NASA astronaut Don Pettit already has a long-held reputation for creating stunning space photography, and his latest effort will only bolster it.

Shared on social media on Thursday, the image (top) shows Earth as a blaze of streaking light, an effect created by using long and multiple exposures to capture cities at night across several continents.

Photography

This GoPro camera is $100 off at Walmart today

The GoPro Hero 12 Black Creator Edition set up on a small tripod on the beach.

When it comes to high-octane sports and other speedy scenarios, our phone cameras can only do so much to capture the action. That’s why there’s such a big market for action cameras, and one of the O.G. camera companies in this realm is GoPro. For years, GoPro has been delivering HD and 4K cameras that are both durable and user-friendly, which is why we’re glad to shine a light on this fantastic offer we found while vetting Walmart deals:

When you purchase the GoPro Hero 12 at Walmart, you’ll pay $300. At full price, this model sells for $400.