VSCO worked with Oakley to simulate the look of the brand’s lens technology digitally within a smartphone photo-editing app. The three new filters are all designed after specific Prizm lenses, and are aimed at enhancing the view in certain scenarios. The Oak 1 filter is a universal filter that makes natural colors, including greens, more colorful. The Oak 2 is designed to bring out details on the road, including road signs and pavement, while the Oak 3 is designed to keep the details intact in snowy scenes, with maxim clarity and a strong color tint.
“The VSCO x Oakley presets are great for all kinds of images,” said Gene Paek, vice president of marketing at VSCO, “but they are particularly designed to enhance landscape images and images of environments that Oakley’s Prizm technology is designed for (e.g., mountains and roads and streets).”
All three filters are designed to bring out details that might otherwise be overlooked by enhancing clarity, contrast, and color. The Prizm filters are free to download inside the VSCO app, but only for a limited time, the developer says.
“Oakley came to VSCO to connect with VSCO creators to produce content and develop a preset that would celebrate the Oakley Prizm campaign,” Paek explained. “As brands need increasingly more authentic content for their marketing campaigns, VSCO offers a way for brands to connect with creators who produce curated, storytelling content based off their campaign needs.”
Along with launching the new presets, the social side of VSCO’s app is celebrating the new one-tap edits with a #CantStop campaign that encourages athletes to share shots from their perspective.
VSCO, or Visual Supply Co., is the company behind the photo-editing app with the same name, as well as downloadable Lightroom presets. Along with a wide range of filters, the app also includes advanced tools including shooting in RAW and split focus. The company says 70 percent of its active users create something every day, making it one of the most active creative apps in the world.
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