Olympus eyeing partnership with Sony

partnershipOlympus has endured some very public legal and financial woes lately. The company has found itself in serious debt after years of shady business practices from executives and board members, and buyout rumors have surfaced. Now it appears that instead of selling its camera business, Olympus is negotiating to partner with Sony.

Japanese site Diamond Online reports that the two will coordinate to “enhance the synergy of business and technology” [mind the Japanese translation]. According to sources, Olympus is an attractive asset for Sony because it controls 70-percent of the world’s endoscope business—a sector that has been incredibly profitable for Olympus. And in turn, Sony’s strides in image sensor technology will benefit the troubled company (Sony supplies image sensors to Olympus as is).

The partnership should be finalized in April.

Apparently, Sony is a more attractive partner to Olympus than some of the other interested parties, which were rumored to include Fujifilm (which Reuters says isn’t out of the bidding yet), Ricoh, Panasonic, and Canon. Some of these companies wanted to execute more control over Olympus, while Sony is satisfied with what the site calls a “loose alliance.” After nearly being delisted on the Tokyo Stock Exchange, Olympus is forced to restructure the pieces of its company to please authorities, and gutting its board and partnering with a well-known image technology company (not to mention a major company in general in Sony) signal a transformation.

As sad as it is that Olympus will be forced into these corporate ties, it’s a necessary move. The company needs a hero, especially in the wake of news that it will be sued for more than $2.6 million in damages by a group of shareholders. And if a “loose alliance” is really in the cards, it means very little could change from a consumer perspective.

[via TechCrunch]

Photography

Etch-A-Snap camera puts a modern spin on one of your favorite childhood toys

Can't draw on an Etch A Sketch? Snap a photo with the Etch-A-Snap and the camera will draw out the scene for you. The weirdly cool camera designed by Martin Fitzpatrick replaces the usual LCD screen with an old-school Etch A Sketch.
Photography

Earn more likes on your photos with the best cameras for Instagram

Looking to snap better Instagrams? Instagram doesn't demand high-resolution files, but upgrading your camera can deliver better bokeh and low-light quality. Here our the best cameras for Instagram.
Photography

Panasonic Lumix S1R vs. Sony A7R III: Which pixel-shift powerhouse is better?

The Lumix S1R and Sony A7R III are different in design, but similar in performance, and both offer pixel-shift high resolution modes which pull even more detail out of their already high-resolution sensors. Here's how they compare.
Movies & TV

The best shows on Netflix right now (April 2019)

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Photography

Panasonic Lumix S1R vs. Nikon Z 7: When megapixels matter, which do you choose?

The 47-megapixels Lumix S1R and 46-megapixel Nikon Z 7 are the two highest-resolution, full-frame mirrorless cameras on the market. The S1R features a high-resolution mode that can take 187MP images, but the Nikon is lighter and cheaper.
Deals

The best budget-friendly GoPro alternatives that won’t leave you broke

Cold weather is here, and a good action camera is the perfect way to record all your adventures. You don't need to shell out the big bucks for a GoPro: Check out these great GoPro alternatives, including some 4K cameras, that won’t leave…
Photography

The Black Eye Pro Cinema Wide G4 is a knockout lens for any smartphone

Where cheaper wide-angle accessory lenses add distortion, and costlier models don't always justify their higher prices, the Black Eye Pro Cinema Wide G4 offers a valuable balance of modest price and high quality optics.
Photography

Family feud: Huawei P30 Pro vs. P20 Pro vs. Mate 20 Pro camera shootout

The Huawei P30 Pro's camera has an amazing zoom mode and low light capabilities. But take these away, and how does it compare when facing its sibling phones, the P20 Pro and Mate 20 Pro, taking regular photos?
Photography

Nikon Z 7 vs. Sony A7R III: High-res mirrorless cameras compared

The Nikon Z 7 and Sony A7R III both have over 40 megapixels, but which one comes out on top? With similar image quality, the answer comes down to speed, autofocus, battery life, and design.
Deals

The Canon EOS Rebel T6 DSLR camera gets a steep price cut at Walmart

Modern smartphones can snap pretty impressive pics, but if you want pro-quality photos, you need a dedicated digital camera. The Canon EOS Rebel T6 is one of the best entry-level DSLR cameras on the market, and it’s on sale right now for…
Photography

Sweet 16: Wacom’s Cintiq 16 pen display makes retouching photos a breeze

Wacom’s Cintiq pen displays are usually reserved for the pros (or wealthy enthusiasts), but the new Cintiq 16 brings screen and stylus editing to an approachable price. Does it cut too much to get there?
Mobile

China bans selfies at gigantic Aperture Spherical Telescope

You can't take a selfie with the world's largest single-dish radio telescope anymore, as the Chinese government has banned everything from smartphones to digital cameras in the surrounding 5-kilometer area.
Photography

Light on price but rich on features, these are the best cameras for students

Need pro-level features on a budget? The best cameras for students mix advanced features with a more palatable price point. From $2K entry level full frame cameras to $600 budget picks, here are five of the best cameras for students.
Photography

After controversial video, China bans ‘Leica’ on social media

A video that referenced Tiananmen Square got the name of the camera company Leica banned from the social media platform Weibo. Leica says the video wasn't an officially sanctioned promotion.