Olympus eyeing partnership with Sony

partnershipOlympus has endured some very public legal and financial woes lately. The company has found itself in serious debt after years of shady business practices from executives and board members, and buyout rumors have surfaced. Now it appears that instead of selling its camera business, Olympus is negotiating to partner with Sony.

Japanese site Diamond Online reports that the two will coordinate to “enhance the synergy of business and technology” [mind the Japanese translation]. According to sources, Olympus is an attractive asset for Sony because it controls 70-percent of the world’s endoscope business—a sector that has been incredibly profitable for Olympus. And in turn, Sony’s strides in image sensor technology will benefit the troubled company (Sony supplies image sensors to Olympus as is).

The partnership should be finalized in April.

Apparently, Sony is a more attractive partner to Olympus than some of the other interested parties, which were rumored to include Fujifilm (which Reuters says isn’t out of the bidding yet), Ricoh, Panasonic, and Canon. Some of these companies wanted to execute more control over Olympus, while Sony is satisfied with what the site calls a “loose alliance.” After nearly being delisted on the Tokyo Stock Exchange, Olympus is forced to restructure the pieces of its company to please authorities, and gutting its board and partnering with a well-known image technology company (not to mention a major company in general in Sony) signal a transformation.

As sad as it is that Olympus will be forced into these corporate ties, it’s a necessary move. The company needs a hero, especially in the wake of news that it will be sued for more than $2.6 million in damages by a group of shareholders. And if a “loose alliance” is really in the cards, it means very little could change from a consumer perspective.

[via TechCrunch]

Photography

The Nixplay Iris might just make digital picture frames cool again

The digital picture frame's popularity has fizzled because of time-consuming updates and low quality -- but can a Wi-Fi connected frame change that? The Nixplay Iris is an 8-inch smart digital picture frame that wireless updates photos.
Movies & TV

The best shows on Netflix in August, from ‘Dark Tourist’ to 'Disenchantment'

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Mobile

Apple may add Apple Pencil support for its 2018 iPhones

Apple's 2018 iPhone range is still a mystery. How many models will launch? What will they be called, and how big will the screens be? Here are all the rumors and everything we know so far.
Mobile

Samsung confirms the debut of its foldable smartphone isn't far away

Samsung has been showcasing bendable display tech for a few years now and a folding smartphone might finally become a reality. The Galaxy X, or perhaps the Galaxy F, may be the company's first example. Here's everything we know about it.
Photography

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera just isn't giving you the results you're looking for, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses - something no phone…
Photography

8 easy ways for you to transfer photos from an Android phone to a PC

If you haven't already, you should back up your photos to a computer. Here's how to transfer photos from an Android phone to a PC using third-party services and a wealth of storage devices.
Photography

A turn for the better: Loupedeck+ adds custom dials, more to Lightroom console

The Loupedeck+ improves on the original Lightroom console by adding welcome customization options and introducing support for Skylum Aurora HDR. What's even better is that it does this all at an even lower price.
Photography

These are the best camera straps you can get your hands on

Choosing the right camera strap for your needs can be a tough decision. To help sort through the junk, we've rounded up the best camera straps on the market for you to choose from.
Social Media

How to use Adobe Spark Post to spice up your social media images

Images are proven to get more likes than plain text -- but only if those images are good. Adobe Spark post is an AI-powered design program for non-designers. Here's how to use it to take your social media feeds to the next level.
Photography

18 seconds of fame: Giphy’s quirky new GIF film festival has a $10K prize

Have a knack for creating GIFs? Someone is going to win $10,000 for a video that's 18 seconds or less at the Giphy Film Festival. The new contest is set to recognize the top creator for the short micro-films in five different categories.
Mobile

Google One subscriptions offer more cloud storage for low prices, other perks

Can't get enough storage on Google Drive, Photos, or Gmail? Google One is the new way to boost your cloud storage. But it's not just about more space -- Google One comes with a loads of benefits.
Photography

Sorry, DSLR, but Sony mirrorless is now the best-selling full-frame camera

Four out of every ten full-frame cameras sold in the United States during the first-half of 2018 had the Sony name. That makes Sony's mirrorless full-frame cameras the best-selling models.
Emerging Tech

Meet the Mantis Q: A drone you can control by yelling, waving, or even smiling

"Mantis, take a picture." Yuneec's new consumer drone, the Yuneec Mantis Q, responds to voice commands along with gestures and smiles. The 4K drone also integrates several different flight modes and safety features inside a one-pound…
Photography

Capture life in every direction with the best 360 cameras

While 360 cameras are still a new technology, that doesn't mean there's not a few that are worth a look. Whether you want to shoot from the middle or just need a simple, affordable option, here are the best 360 cameras on the market.