Olympus forecasts camera business will return to profit in 2014, focuses on mirrorless

Olympus OM D EM 1 front left angle

There have been a lot of doom-and-gloom stories about the camera industry this year, but here’s some positive news from Olympus CEO Hiroyuki Sasa: The company is expecting its camera business to return to profit next year, with a forecast of increased sales of mirrorless models. According to Bloomberg, Sasa says its mirrorless cameras will rise to 1 million units as early as April 2014, and account for 5 percent of the global market share; if Olympus achieves those figures, it will bring $68 million in operating profit.

For a company that has had to deal with internal drama, an industry battered by smartphones, and two consecutive quarters of losses, the news is positive, considering Sasa only recently said that Olympus might consider relying more on partner Sony for camera components to help cut costs. The company is focusing more on the high-end mirrorless market, which includes its Micro Four Thirds models such as the OM-D E-M1 and PEN E-P5, and less on the budget models. There’s still growth potential in the top market, which would put Olympus against the big guns from Canon and Nikon, the two major DSLR manufacturers.

“What mirrorless cameras can do has become toe-to-toe with cameras with mirrorbox,” Sasa told Bloomberg. “Ours are lighter, smaller, and made with less parts, so we can do better with prices.”

While sales projections are all well and good, it’s not a guarantee. But the important statement Sasa made is that Olympus has no intentions of exiting the camera business, which makes up 14 percent of its total revenue. The technologies Olympus develops for cameras are crucial to its medical business, Sasa said. The company is the world’s biggest maker of endoscopes, and healthcare is one sector Olympus is investing heavily in.

(Via Bloomberg)

Product Review

AKG's signature studio sound goes straight to your head with these stunning cans

With gorgeous looks and great sound, AKG’s N700NC are a formidable entry into the wireless noise-canceling headphone race. We put them to the test to see if they can beat out the absolute best in the business.
Smart Home

Facebook Portal and Portal+ video-calling devices gain new content and features

Facebook's Portal devices are video smart speakers with Alexa voice assistants built in that allow you to make calls. The 15-inch Portal+ model features a pivoting camera that follows you around the room as you speak.
Mobile

The Galaxy S10 may be announced before MWC, sell for up to $1,750

While we still may be months away from an announcement, there's no doubt about it: Samsung is working hard on its successor to the Galaxy S9. Here's everything we know about the upcoming Samsung Galaxy S10.
Photography

These are the best action cameras money can buy

Action cameras are great tools for capturing videos of your everyday activities, whether it's a birthday party or the steepest slope you've ever descended on your snowboard. These are the best money can buy.
Photography

Photographers can now customize the layout of Lightroom Classic controls

Tired of scrolling past Lightroom tools that you don't use? Adobe Lightroom Classic now allows users to reorganize the Develop panel. The update comes along with new sharing options in Lightroom CC, and updates to the mobile Lightroom app.
Social Media

Instagram could be making a special type of account for influencers

Instagram influencers fall somewhere between a business profile and a typical Instagram, so the company is working on developing a type of account just for creators. The new account type would give creators more access to analytical data.
Mobile

Leave the laptop at home, the iPad Pro is the travel buddy to take on vacay

The iPad Pro is a powerful tablet that's perfect for creatives and professionals. How does it fare when traveling with it as a laptop replacement? We took it on a two week trek in Japan to find out.
Cars

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…
Photography

Canon holiday sale features the Rebel T6 2-lens kit for just $449

If you have a budding photographer in your life in need of a real camera, the Canon EOS Rebel T6 could make the perfect gift. Canon is currently offering the camera in a two-lens bundle for just $449 through December 29.
Emerging Tech

Light, speed: Lighting kit for DJI Mavic 2 lets you fly and film in the dark

Lume Cube, maker of small battery-powered LED lights for mobile photography, has announced a new lighting kit built specifically for the DJI Mavic 2 -- the first of its kind. Already our favorite drone, this makes the Mavic 2 even better.
Social Media

Instagram’s 2018 year in review shines a light on where our hearts are

What did Instagram users share the most in 2018? A lot of heart emojis, heart face filters, and heart GIFs. The platform recently shared the year's top trends, including hashtags like #fortnite and #metoo along with a few surprises.
Deals

Want a fun, affordable instant camera? The Fujifilm Instax Mini 7S is just $49

Instant cameras have had a surprising resurgence of late, and no brand is better recognized in the instant photo space today than Fujifilm Instax. Walmart is currently offering the Instax Mini 7S for just $49.
Photography

Not just for Lightroom anymore, Loupedeck+ now works with Photoshop

Loupedeck+ can now help photographers edit in Photoshop too, thanks to physical controls for swapping tools, running actions, and more. The photo-editing console expanded to include Photoshop in the list of compatible editing programs.
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.