Panasonic Lumix G7 adds new 4K modes for never missing that shot

“Never miss a moment” has been a familiar marketing tagline for cameras since forever, but Panasonic’s 4K-capable cameras might be some of the first to deliver on that. By recording ultra-high-definition video, the idea is that, so long as you’re recording, you’ll never miss that moment, since you’ll be able to create high-res photos from the video afterward.

The firm’s latest 4K camera is the Lumix DMC-G7. A successor to the two-year-old G6, the G7 is a brand-new camera that packs in the newest Panasonic tech.

The mirrorless Micro Four Thirds camera is compatible with 24 interchangeable lenses. Like many of Panasonic’s latest models, the big upgrade in the G7 from its predecessor is the ability to shoot 4K video (QFHD, 3,840 x 2,160 at 30p or 24p). And if consumers aren’t ready for 4K content yet, they can downsize to Full HD in the meantime. But one feature Panasonic is heavily touting is the ability to shoot 4K Photo. From a 4K/30p video, you can extract an 8-megapixel image (the camera crops into the 16-megapixel sensor). The 4K Photo feature, part of what Panasonic calls “New Hybrid Photography” (the ability to shoot regular photos, 4K photo, and 4K video), is designed to help you easily achieve this.

In the G7, Panasonic is introducing three new 4K Photo modes: 4K Burst Shooting, 4K Burst Start/Stop (S/S), and 4K Pre-burst. The idea behind these burst modes is, of course, to help the user always get that momentous shot. With 4K Burst Shooting, the camera shoots 4K photos (at 30 frames per second) continuously for as long as you hold down the shutter button. With 4K Burst S/S, the camera begins shooting at 30 fps when you press the shutter button once, and stops when you press it again; this mode is designed for longer wait times.

With 4K Pre-burst, the camera shoots 60 images from both before (yes, before — it begins recording when the camera registers a half-press of the shutter button) and after you press the button, helping you capture the moment in case you aren’t quick enough. And to give users quick access to these 4K drive modes, Panasonic added a 4K Photo option to the mode dial.

The mode dial has quick access to the 4K burst modes.
The mode dial has quick access to the 4K burst modes.

As for video recording, the G7 has an “endless” 4K recording time, letting you keep recording until you run out of memory or the battery dies; normally with 4K, there’s a 30-minute limit for each video clip. The built-in mic is now able to record stereo sound when the noise-reduction option is turned on. And, there’s a feature that lets you mark a favorite moment as you’re shooting, by pressing the Function 2 button; this helps you easily reference those scenes when in post-editing. And, a first for a Lumix camera, the G7 supports UHS II memory cards.

The G7 uses Panasonic’s newly developed 16-megapixel sensor and the latest Venus Engine image processor, borrowed from the GF7 and GH7 cameras, respectively. These components allow the camera to shoot in high-resolution, with less noise, Panasonic says, and improve image quality over its predecessor. The Venus Engine also helps to improve image quality when shooting with a small iris (aperture) opening.

“The Venus Engine image processor with quad-core CPU enables high speed signal processing. The advanced Multi-process NR (Noise Reduction) applies effective noise reduction and detail processing according to each component frequency. Plus, newly added Random Filter reduces chromatic noise in the image even more naturally. As a result, ISO 25,600 is achievable. The Venus Engine also improves accurate reproduction of each color not only in color phase but also in saturation and luminosity. In addition, the Venus Engine in LUMIX G7 excels in diffraction compensation making the resulting image crisp and clear even when shot at a small aperture.”

The G7 is designed to be an entry-level DSLR alternative, with performance and features to match or surpass DSLR. Panasonic’s contrast autofocus system has been greatly improved in speed (as fast as 0.07 seconds) and accuracy versus earlier systems. Incorporated Depth of Defocus technology (introduced in the GH4) helps to shorten focusing time by calculating “the distance to the subject by evaluating two images with different sharpness levels while consulting the data of optical characteristics of the current lens at that moment.” Burst mode is also improved, at 8 fps (single autofocus point) or 6 fps (continuous autofocus).

Another new feature is Starlight AF. By calculating the contrast value of each AF zone, the G7 can shoot the night sky with autofocus. Panasonic says the camera can shoot in low light, down to -4EV, which is equivalent to moonlight. Other autofocus features include Face/Eye Detection AF that focuses on the eye; Pinpoint AF for magnifying an area for precise focus; and a new AF Tracking algorithm that recognizes the color, size, and motion vector of a moving object.

Other notable specs include a max 1/16,000th of a second shutter speed; easier Wi-Fi pairing by removing the need to enter a password; wider panorama image capture (sacrificing image height for more width); OLED electronic viewfinder (EVF) with 2,360K-dot resolution, plus the ability to use the touch-panel on the LCD while using the EVF; 3-inch, flip-out, free-angle LCD with 1,040K-dot resolution; and DSLR-like ergonomics.

The G7 competes with mirrorless models like the Olympus OM-D E-M10 and Sony Alpha A6000. Panasonic describes the target user as someone in his/her 30s and 40s, who’s stepping up to a camera for shooting mainly memorable scenes with family and friends. For the U.S. market, Panasonic will sell the G7 in two kits, one with a 14-42mm kit lens for $800 (available in black or gunmetal), and one with a 14-140mm kit lens for $1,100 (black only). Because Panasonic is targeting new customers with the G7, no body-only option will be available at launch.

The Lumix G7 with the 14-140mm kit lens.
The Lumix G7 with the 14-140mm kit lens.

Grit and gear: How Chris Hershman went from retail clerk to music video director

How did Chris Hershman go from working a music retail job to working with bands like NEEDTOBREATHE and Switchfoot? The music video director and filmmaker talks to us about video, tech, and Nikon's new mirrorless.

2018 was a terrific year for new cameras. Here are our favorites

This year, we saw the unveiling of several exciting new cameras. We look back at our favorite models -- each delivering something unique, yet all are powerful and feature-rich. Camera fans, rejoice!
Home Theater

Vizio is still rocking the Black Friday spirit with these TV and soundbar deals

If you missed out on all the great TV deals this past Black Friday and Cyber Monday, don't worry, Vizio has you covered. The company has some great discounts on its most popular 4K TVs and sounbar systems. But don't delay -- some of these…

These are the best action cameras money can buy

Action cameras are great tools for capturing videos of your everyday activities, whether it's a birthday party or the steepest slope you've ever descended on your snowboard. These are the best money can buy.

Canon holiday sale features the Rebel T6 2-lens kit for just $449

If you have a budding photographer in your life in need of a real camera, the Canon EOS Rebel T6 could make the perfect gift. Canon is currently offering the camera in a two-lens bundle for just $449 through December 29.
Emerging Tech

Light, speed: Lighting kit for DJI Mavic 2 lets you fly and film in the dark

Lume Cube, maker of small battery-powered LED lights for mobile photography, has announced a new lighting kit built specifically for the DJI Mavic 2 -- the first of its kind. Already our favorite drone, this makes the Mavic 2 even better.

Leave the laptop at home, the iPad Pro is the travel buddy to take on vacay

The iPad Pro is a powerful tablet that's perfect for creatives and professionals. How does it fare when traveling with it as a laptop replacement? We took it on a two week trek in Japan to find out.
Social Media

Instagram’s 2018 year in review shines a light on where our hearts are

What did Instagram users share the most in 2018? A lot of heart emojis, heart face filters, and heart GIFs. The platform recently shared the year's top trends, including hashtags like #fortnite and #metoo along with a few surprises.

Want a fun, affordable instant camera? The Fujifilm Instax Mini 7S is just $49

Instant cameras have had a surprising resurgence of late, and no brand is better recognized in the instant photo space today than Fujifilm Instax. Walmart is currently offering the Instax Mini 7S for just $49.

Not just for Lightroom anymore, Loupedeck+ now works with Photoshop

Loupedeck+ can now help photographers edit in Photoshop too, thanks to physical controls for swapping tools, running actions, and more. The photo-editing console expanded to include Photoshop in the list of compatible editing programs.
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.

Need a monitor for professional photo-editing? These are the very best

Looking for the best monitor for photo editing? You'll need to factor in brightness, color accuracy, color gamut support and more. Fortunately, we've rounded up the best ones for you, to help you make an educated purchase.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Booze-filled ski poles and crypto piggy banks

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!

Camera crop factor: What it means and how to use it

If you're in the market for a new camera, chances are you've heard the term "crop factor" thrown about. Here's what you need to know about how crop factor effects everything from equivalent focal length to light sensitivity and depth of…